Pengcheng, Nanshan District.

Yihai Building.

Lu Chen met the so-called Lihua Promotion Company in a three-bedroom commercial and residential house.

The company's environment was worse than he thought. There were 15 people in Lihua Promotion Company, crowding in an office of less than 130 square meters, which was very frustrating.

......

General Manager's Office.

Lu Chen met Li Jun, the boss of Lihua Promotion Company, a very young man.

This is Lu Chen’s first impression.

After both parties made some courtesy, they began to get into the topic.

"Mr. Li, don't know how much the cost of your company's customer acquisition?"

Hearing this, Li Jun couldn't help but smile. He understood that the young man who looked like a college student in front of him didn't know much about the game industry.

"Mr. Lu," Li Jun cleared his throat, "After a mobile game is launched, it usually goes through five stages: user acquisition, user retention, user activity, user payment and user loss.

What we do in promotion is user acquisition. User acquisition can be said to be the life of a game. Without users, the so-called activeness and payment are naturally a mirror and a water moon.”

After hearing this, Lu Chen nodded slightly.

Li Jun continued to smile and said, "There are several key indicators for user acquisition, namely activation rate, daily number of new users, user installation cost, user acquisition cost and new user conversion rate.

I think among these indicators, what Mr. Lu is most concerned about is the user installation cost and user acquisition cost."

Lu Chen was a little confused and said a little depressed: "Is there any difference between the two?"

"Of course there are differences. User installation costs refer to the promotion fee divided by the total number of users installed, while user acquisition costs refer to the promotion fee divided by the number of new users brought by it."

Hearing this, Lu Chen understood: "What do you mean is that the cost of user acquisition is the most critical?"

"That's right!" Li Jun nodded, "This is also the core of our promotion work. Our job is to try to get the most users with the lowest cost and reduce the cost of user acquisition!"

Speaking of this, Li Jun stood up, picked up two forms, and handed them to Lu Chen and Zhang Mingbo respectively.

"This table records the average user acquisition cost of domestic and overseas mobile games in recent years. It can be clearly seen that the average user acquisition cost of mobile games has been rising."

Lu Chen looked at the table and it was indeed as Li Jun said that the bar chart has been on an upward trend.

"Mr. Li, if the average user acquisition cost of ios is as high as US$3.4 as described in this form, wouldn't it mean that we have to pay 23 yuan for each user acquisition?"

Hearing this, Zhang Mingbo couldn't help but talk secretly. The acquisition cost of this user is too high.

Based on this data, how many users can be obtained by 800,000? More than 30,000 are less than 40,000!

Note that this is just a preliminary acquisition of users. After the user acquires, there is still a retention rate problem. That is to say, if someone plays your game, he will uninstall it if it is not fun. This is not within the scope of promotion.

Hearing Lu Chen’s question, Li Jun nodded: “Normal, yes! But... since our company can survive in the fierce promotion market, it naturally has our unique advantages, that is, the cost of obtaining users is only 80% of the same as that of our peers!”

Speaking of this, Li Jun looked confident.

This sentence is simply translated, we are cheap.

"Then... I don't know what the price of your company is?"

"Mr. Lu, I think we should take a look at your company's products first. What do you think?"

Li Jun said with a smile.

"That's the reason."

Lu Chen glanced at Zhang Mingbo, and Zhang Mingbo immediately took out his phone with knowledge and said, "This is a game developed by our company."

Li Jun lowered his head, and a mobile game app with a delicate cover appeared in front of him.

"Miracle Continent."

He muttered in a low voice, then clicked on the app and loaded it into the game.

As he continued to try it, Li Jun's face became increasingly ugly. Finally, he stood up suddenly and said angrily: "I, Mr. Li, have you never offended you two. What do you mean by both of you? Do you humiliate me?"

His voice was loud, and in a short while, the outside of the office was filled with people.

Li Jun's sudden anger confused Lu Chen and Zhang Mingbo.

"This is a game made by your company? Will a company that can make such a game spend 800,000 yuan to come to our company for promotion?"

The more Li Jun spoke, the more angry he became.

I thought there was a client, but I met two sluts who were playing with him.

At this moment, Li Jun, who was in a big ups and downs, broke out completely.

Although Li Jun's company is not big, he himself is a senior game promoter and worked in a large game company in his early years.

Later, he resigned and worked alone. It can be said that even he could not remember the number of games he had come into contact with.

Li Jun almost knew whether a game is good or not, how much is the development cost, and how much is the promotion budget.

Li Jun’s first impression of the game Miracle Continent is that this is definitely a hard work by a world-class game manufacturer.

The production cost of this kind of game is at least in billions, and it is not surprising that this game costs one billions.

Although it was just a simple contact, he could still see that this game is much more sophisticated than the most popular moba mobile game in China, the king of pesticides.

And how much is the development cost of King of Pesticides?

Five hundred million! A full five hundred million!

Let me ask, a large company that can spend 500 or even 100 million to develop this game will spend 800,000 to find a small workshop like him to promote the game?

Isn’t this a dead mouse with his waist pretending to be hunting?

"Please go out immediately, otherwise don't blame me for being rude!"

Li Jun pointed his hand outside the door and said angrily.

Click!

"Don't fight! Everyone has something to say!"

Suddenly, the office door was opened and a young girl rushed in. It was Li Jun's girlfriend, Sun Lihua.

The girl stopped Li Jun and separated the two people.

When Li Jun saw his girlfriend, he forced his anger to hold back, but his face was still very ugly.

Lu Chen didn't expect that Li Jun would react so much after seeing the game Miracle Continent.

"Mr. Li, we are not playing tricks on you. This game is indeed made by our company. As you think, the development cost of this game is very high, and our company has almost exhausted all its funds..."

After Lu Chen's explanation, Li Jun gradually calmed down, but was still a little skeptical.
Chapter completed!