The direct sales model of domestic new energy vehicles and Tesla is different, and the main one is to adopt the franchise sales model.

The biggest advantage of this sales model is to reduce the operating costs of the manufacturer and obtain greater profits.

Of course, people who have experienced the exploitation of 4S stores know that there are a lot of chaos in buying a car at 4S stores, such as financial management fees, service fees, soft decoration fees, etc.

A car that costs 200,000 yuan will cost at least 230,000 yuan.

BYD's direct sales model is different. Its price is stale and cannot be bargained. But at the same time, its car purchase experience is much better than that of ordinary 4S stores.

Another advantage of the direct sales model is that it has the right to control pricing.

You should know that the pricing power of a car is very important.

If the 4S store completely monopolizes the manufacturer's sales channels, it means that the manufacturer's pricing power will be taken away by others, and the manufacturer will be in a weak position between the two parties.

From this perspective, direct sales seem to be a good way to avoid being stuck in the channel.

But if you want to sell directly, the manufacturer must have a high enough profit.

Most domestic new energy vehicles are on the low-price route, unlike Tesla, which sells for more than 300,000 yuan, and orders are scheduled until next year.

......

Demon City.

Inside a 4S store.

"Husband, why don't we go buy Model 3, these cars are not very good-looking."

A pretty girl took her boyfriend's arm, looked around and said with a pout.

The salesperson who followed them was a little embarrassed when they heard this.

Indeed, because of the low cost of domestic new energy vehicles, not only are they not as good as Tesla, but they are even more styling than the other.

This can be reflected in sales.

Even BYD, the leader in domestic new energy vehicles, is much lower than Tesla's price, but its sales volume is still not as good as the other party.

Not to mention those unknown car companies, the cars built one by one, to put it bluntly, it is simply an electric car with a lid.

My boyfriend lifted up his glasses and felt a little dissatisfied.

They have seen Tesla cars, and looking at these cars again, it does feel like they are not of grade.

"Do you have any cars with a better look?"

The man looked at the sales lady beside him and asked.

"Yes," the female salesman nodded, "We have a newly arrived Ruijin5 new energy vehicle, and I can take two of you to see it."

"Ruijin5? Is it the one that is displayed in the advertisement every day?"

"right!"

The man glanced at his girlfriend, and the two discussed it and decided unanimously, "Then let's take a look."

Walk to another booth.

A brand new royal blue car is placed here.

The body of a car is different from the heaviness of a domestic car. The car has a very strong streamlined feeling, giving people a strong visual impact. The first feeling is that it is stylish.

I have to say that humans are visual animals.

No matter how good your performance is, it will make a car ugly, and others don’t even have the desire to try it.

The Ruijin 5 has put a lot of effort into the model. This model, not to mention the ordinary domestic cars, must be much more stylish than Tesla's best-looking models.

"Yes, this car looks pretty good, but I don't like the color very much. Is there any red one?"

When the girl saw this car, she became interested.

"I think this color looks pretty good."

The man muttered quietly from the side.

"I'm sorry, let alone the red ones, even this one has been ordered by others. If you want to buy it, you can only place an order and queue up."

"What? Have to wait?"

When the girl heard this, she was a little unhappy.

The man knows a little about the Ruijin5 car. It is said that the car's range has reached an unprecedented 900 kilometers, and the charging speed is super fast, and it can be fully charged in fifteen minutes.

It is not an exaggeration to say that it is a revolutionary new energy vehicle.

Not to mention customers, my colleagues are now controversial about this car.

Some people say that Ruijin Group is a gimmick hype, while others maintain a wait-and-see attitude, but without exception, there is no one who can truly believe in the performance of Ruijin 5.

nonsense!

What other big companies can’t do, how can you, a second-rate car company?

“Can we test drive?”

The man asked.

"This... should be OK!"

The female salesman struggled and agreed.

After all, in theory, this car has been sold.

Half an hour later.

The three of them came back from the test drive. After the man got out of the car with his girlfriend, he showed a satisfied expression on his face.

"I want this car!"

"Sir, I'm so sorry. This car has indeed been bought by someone. The buyer will come to pick up the car in the afternoon. I'll take you to test drive, which is considered a violation of the regulations."

The man and his girlfriend looked at each other and were really bought.

The man is also a stubborn temper, so there is no reason to let go of what he likes.

"Then let's order one, that's OK!"

"Okay, please come with me here to pay." A professional smile appeared on the female salesman's face.

......

One month later.

With the continuous fermentation of the reputation of Ruijin5 new energy vehicles.

Buyers found that the performance of this car was exactly the same as what was said in the advertisement.

Now, the customers who came to buy Ruijin 5 almost stepped on the threshold of the 4S store.

But the production capacity of Ruijin5 Automobile is really too low.

It’s not that Ruijin Group’s production capacity is really that low, but that Chensheng Technology’s battery management system’s production capacity is insufficient.

Without this battery management system, Ruijin5 is a little better than ordinary domestic cars and is not as good as first-tier brands like Tesla.

As for the inferior as the good one, He Anmin had thought about it, but he knew very well that doing so would only cause large-scale refund disputes. In the end, if you can't make money, the brand that finally established will be ruined.

Dongguan City.

Chensheng Technology.

Lu Chen received a call from He Anmin again.

"Mr. He, it's not that I don't increase my production capacity, but our factory only has five production lines, and 10,000 units in two months is the capacity limit."

"Oh, Mr. Lu, the daylily sets are cold in two months!" He Anmin kept loosening the tie around his neck in a hurry, "Do you know how many cars our car has sold in a month? 34,000!"

"hiss!"

Now, Lu Chen was shocked.

You should know that BYD, the number one sales volume in the domestic market, was 18,600 vehicles in September.

Tesla, the world's number one sales volume, was 37,000 vehicles in September.

It seems that Tesla's sales are still stronger than the Ruijin 5, but don't forget that Tesla is the sales of all models in the global market, while Ruijin 5 is only in the domestic market!
Chapter completed!