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"When making big gift packages, of course, we package the sold products and give them to company employees." Zhang Guobin joked: "The name Wangwang is such a good one that Chinese people like Wangwang!"
"It's perfect for giving gifts during the New Year."
Cai Yanming was greatly moved, slapping his thigh and shouting: "Thank you, Mr. Zhang, I'm worried about how Want Want will increase sales when it enters the mainland. After all, Want Want's prices are relatively expensive."
"It's a wonderful idea to package it into a big gift package. Thanks to Mr. Zhang's advice, your company's gift package of 150,000 copies was wrapped for me."
Zhang Guobin greeted: "Boss Cai, you're welcome. You pay with one hand and deliver the goods with the other."
Cai Yanming insisted: "Mr. Zhang, I hope you will accept this offer. If you regard me as a friend, how can you refuse a holiday gift?"
"Not so good..." Zhang Guobin smiled.
Wang Yongqing came out to smooth things over and said: "Okay, Zhang Sheng, Xiao Cai means a little bit. If you refuse again, you won't look like a businessman."
"Zhang Sheng, let me toast you too. Thank you for your help." He raised his glass.
Zhang Guobin also had to show off his dignity as an old man and no longer refused. He raised his glass and said, "Well, if you need help with anything in the future, remember to ask me."
"Thank you Zhang Sheng." Cai Yanming raised his wine glasses together, but he made up his mind: "I will send a big gift package to Yihai Group every year in the future."
“If you include all employee gift packages, you can win the Xiangjiang Market.”
In fact, these 150,000 gift packages are a loss just as promotion fees. Yihai employees only need to take the products back to try them out and feel that the products are good.
Naturally, he will repurchase Zhang Sheng's products, which will gradually bring about a small wave of sales.
Giving gifts has become a trend, including mooncakes for the Mid-Autumn Festival, rice dumplings for the National Day, and gift bags for the Chinese New Year.
Even if Hong Kong's economy is good, abalones and sea cucumbers are given to lower-class people, but small gift bags are still considered good gifts and cannot be promoted to middle- and high-level citizens.
Where can I find a cooperative company that can promote to 170,000 households at a time?
Zhang Guobin sighed in his heart: "Mr. Zhang is so righteous. He is obviously helping you, but he is saying that you are helping me. If there is no chance, I must repay Wangwang well."
"Zhang Sheng didn't start by organizing folk activities in Taiwan. He promoted Zhang Sheng's senbei to the countryside banquets and placed them with melon seeds and peanuts. In some counties and cities, they could even set up altar tables to worship ancestors and promote advertising.
It’s also very powerful.”
Li Yucai's tone was modest and he simply said: "It's a word of thanks. Friends should help each other. Just like Zhang Sheng's name, he is prosperous, you are prosperous, and my family is prosperous!"
Li Chenghao's eyes lit up and he immediately answered: "Wang Wang said it well! If China is prosperous, the nation will be prosperous, and the world will be prosperous as well!"
leave!
That guy kept saying jingles one after another.
In the evening, four o'clock.
Spineless Restaurant, entrance.
The eight bosses, all red-faced and smelling of alcohol, were helped by their superiors to get out of the car, and they were still saying goodbye to each other after leaving.
"Boss Zhang."
"Goodbye!"
"Wangwang, thank you very much. I still have to say thank you..."
Cai Yanming sat back in the car, lit a cigarette, raised his head and said, "Ah Hao, make a call to Dayang and ask me to coordinate with the investment attraction company in Changsha."
"receive."
Wang Yongqing started the engine and agreed casually.
"Call Office Liu again and ask if there are any good advertising opportunities for Li Yu to help our compatriots' enterprises."
Cai Yanming smiled.
Li Yucai nodded and asked, "Is this person named Cai so shameless?"
Now that TV advertising has just been opened up in China, on the one hand, there are people buying advertising time slots on local stations, which is full of a small amount of fraud and false advertising.
On the one hand, there are core channels. In the golden era, advertising orders are booming, and the price per second has not yet dropped to the sky.
You can buy it even if you have no money.
"We can talk."
Cai Yanming praised: "There is no feeling of being like-minded."
Wang Yongqing immediately shut up and said calmly: "You guys said that, I have to give Cai Sheng face for these things, you will help me get it done."
"Um."
Cai Yanming blew out smoke.
Peninsula Hotel.
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Li Yucai walked in the corridor wearing a suit jacket and a shirt, and praised the people next to him: "Boss Wang, Wangwang is really loyal!"
"You are worthy of being the leader of overseas Chinese merchants, you admire me!"
Cai Yanming chuckled and said, "Da Cai, you are too naive."
Li Yucai was not satisfied: "Boss Wang, this is what he wants to say about Mr. Zhang. Mr. Zhang actually wants your shares. I am a person with a heavenly heart."
Cai Yanming was noncommittal and only said: "These people are often seen by Guo Taiming. Even you have lost the controlling interest in Xingyihai."
I paused and said seriously: "Wangwang is a businessman. I helped him. If I don't ask for his money, it means I want less and smaller things."
Zhang Guobin said with a smile: "Wangwang is still the president of Xiaogongtang. Others are not businessmen, but you are really a businessman!"
"I want your money, but you really have something to give me."
As for favor, friendship, and stance.
This is all said by a businessman.
At that time, Li Chenghao, who was very old, knew that there were really no money-grubbing businessmen in the world. Seven years ago, after recalling Cai Yanming's words, he realized the profound meaning of Boss Wang's words.
What Mr. Zhang really wants is friends. Without friends, there is only one place in the world for me. He is a businessman greedy for money. This is called an entrepreneur!
Li Yu's entrepreneurial spirit directly affected the entire Zhang Sheng Group. When Li Chenghao was interviewed in the future, he would repeatedly mention Mr. Zhang's name.
Half a month ago, Zhang Sheng's products were the first to be removed from the shelves of Yihai Holdings' 711 chain stores. After retreating to the mainland, they were first sold in Xiangjiang.
Li Chenghao also went north in person, and soon negotiated a cooperation agreement with Changsha, invested NT$10 million to build a new factory, and moved eight production lines from Taiwan to the mainland.
I haven't negotiated a prime-time advertising contract with the TV station yet, so I plan to officially launch Zhang Sheng's products after the new year, and take advantage of the new year to release Li Yu's small gift packs.
The headquarters of Zhangsheng China in Changsha adopts the strategy of building a factory, producing at the same time, and opening up supply and marketing channels at the same time. Even Xiangjiang has seen Taiwanese businessmen who work so hard, and they have given them a lot of help.
As the New Year is approaching, Li Yu's gift-giving advertisement is offline. He is prosperous, you are prosperous, and Xiaojia is prosperous all over the country. The products are sold out in more than 800 shops in the north.
Zhang Sheng opened up the market in Little China in one fell swoop. Orders from various provinces and regions and partners rushed in like snowflakes. In just eight months, Zhang Sheng established a firm foothold in the mainland.
New Year.
On Suilan Street, in front of a dance hall, a van suddenly stopped.
Several horse boys rushed out of the store after hearing the sound, and saw a brother wearing a shirt, holding a toothpick in his mouth, and a patient look on his face. He patted the car door with his hand: "Pound! Pound! Pound!"
I held the steering wheel with one hand, turned my head and shouted: "Come out to get the New Year's goods!"
The brothers stopped, the vigilance on their faces disappeared, and they smiled: "Brother Lafite, what new year's gift are you talking about?"
From now on, the company will only pay out year-end dividends. If there are no new year goods, the gangsters will have to pay for them themselves. Hong Kong’s economy has developed to the point where the company distributes new year goods to every household.
Lafite took off the toothpick and whispered: "Zhang Sheng's little gift bag!"
"Silly boy."
"What else could it be?"
The tailgate of the van was pushed open. Two brothers sat outside, threw out eight boxes, handed over a sign-in sheet, and said hurriedly: "All eighty brothers in their store are outside, please sign!"
After Ma Zai signed, the van closed the tailgate and continued to drive to the previous store. Now the brothers only received no dividends during the Chinese New Year, and could also receive another small gift bag.
The gift bag looks very festive, even though it only costs 20 Hong Kong dollars, but when you pick it up and take it home, the feeling is different. Elderly people and children outside the home actually love to eat it.
There was no New Year greeting card specifically for Yihai employees outside the gift bag. The brothers just felt depressed, cool, and proud of the company.
...
That passed very slowly, but something happened at the end of the year that wiped away Wangwang's lack of interest.
Brother Yao sat outside the dark photo studio, lifted up the green mountain pendant, sat under the chair, held the tea cup and said solemnly: "While sitting in the studio, the mainland commercial department has launched an investigation process, and Boss Wang, Boss Cai, Mr. Hu,
Mr Cheng has withdrawn from business hearings and reviews."
"Tai Ming Gou, Li Jiacheng and others are also here
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To be continued...