Chapter 235 A once-in-a-lifetime opportunity
"Teacher Wang, are you free in the afternoon?" Liu Xiaoxi came to Wang Qian's office.
"What's the matter?"
"There are two manufacturers who usually cooperate more and have strong funds. I made an appointment with their representative to discuss the "If You Are the One" advertising sponsorship in the afternoon. Regarding this program, there may be some problems with my statement to them in some details, so I would like to ask you to talk with me." Liu Xiaoxi mentioned it to Wang Qian.
"Okay." Wang Qian nodded.
At around 2 o'clock in the afternoon, representatives of the first sponsor, Shoushou Company, came here. Shoushou, is a company that produces weight loss tea. This year, it has invested a lot in TV advertising, with a budget of more than 100 million yuan. It is looking for suitable programs to invest.
"Hello, Teacher Liu."
"Hello, let me introduce you to you. This is Mr. Wang, the director of our new column "If You Are the One" column team." Liu Xiaoxi introduced Wang Qian to everyone.
"Hello, Teacher Wang!"
"Hello!"
Everyone exchanged greetings and made a noise.
"If You Are the One is a new variety show we launched. Currently, several companies and manufacturers are competing for exclusive naming rights. Last time in "The Mysterious Singer", didn't you tell me to pay more attention to you? Because our cooperation was very pleasant before, I would like to talk to you about the exclusive naming rights this time." Liu Xiaoxi raised the representative of the Shoushou Company.
"I heard that this program is a blind date program? Shouldn't it be a lifestyle program? How did you get the variety show channel?" Wang Zhe, the representative of Shoushou Company, asked Liu Xiaoxi.
"This is a new attempt. You know, the variety shows nowadays are almost all singing, dancing, celebrity interviews, comedy, etc. The audience has long been aesthetically exhausted. Only by launching a brand new program that the audience has not watched before will it attract their attention and create a miracle of ratings."
"And, blind date programs are more suitable for your products than singing, dancing, and comedy programs. If you want to find your favorite partner in the program, it is definitely not suitable to be too fat, so you have to use your weight loss products at this time..." Liu Xiaoxi continued to recommend to the company representatives professionally.
"This... Although we agree with Teacher Liu's point of view, only new types of programs can prevent the audience from being aesthetically exhausted, the span of thinking about bringing a life-related program to variety shows is still too big, right? There are indeed many singing programs, but "Mysterious Singing King" is very creative! Why not start a brain-related program? This will be much less risky, and we can accept it no matter how much advertising fees are." The company representatives are obviously not optimistic about "If You Are the One".
"This is not an ordinary life program. It adds a lot of variety shows, and the content of the program is closely related to the lives of ordinary audiences. They will be very interested in this program. In addition, the program's participation and topicality will also be very high, and it will definitely create a greater viewing miracle than "Mysterious Singer King"! For your company, this is a once-in-a-lifetime opportunity. Seizing this opportunity, the company's sales will definitely go up to a higher level, making Thin Shoushou a well-deserved industry leader in the weight loss industry." Liu Xiaoxi continued to talk nonsense, saying some big talk that she herself didn't believe.
The purpose of Liu Xiaoxi asking Wang Qian to come to participate in the negotiation was not to ask Wang Qian to say anything to her or to explain the content of the plan to the client. She called Wang Qian over there, that is, to let Wang Qian feel the difficulty of the negotiation herself, and the outrageousness of the advertising price list, so she was talking about the whole process, and she did not let Wang Qian interrupt.
"Have you really decided on this show? Is it possible to change to another type?" Company representative Wang Zhe confirmed to Liu Xiaoxi again. He was obviously not moved by Liu Xiaoxi's words just now.
"Yes, this is this program. Nanhu TV Variety Channel will focus on this program in the next three months, and the naming fee will be signed for three months. If the program creates a ratings miracle, it can be extended. At that time, the naming fee charging standard will be raised according to the ratings. Now is the best time to enter. Once you miss this opportunity, it will definitely be impossible to have such a preferential price." Liu Xiaoxi nodded.
"How much does a naming cost?" After the company representatives looked at each other, Wang Zhe asked Liu Xiaoxi.
"Twenty million, one quarter." Liu Xiaoxi quoted a price for Wang Zhe.
"Twenty million! The naming fee for this show is 20 million? Are you wrong?" Wang Zhe said in a surprised tone.
"The naming fee for "The Mysterious Singer" is 15 million, and it was later confirmed that the value was seriously underestimated, and the naming vendors took a big advantage. The ratings of "If You Are the One" will be above "The Mysterious Singer", and it is normal for you to charge a naming fee of 20 million. If you decide to give the naming this time, you will also give priority to the naming when the show is resuming." Liu Xiaoxi was very panicked, but he still answered Wang Zhe calmly on the surface.
"Who hosted the show? Have you invited celebrity guests? Who is the lineup?" Wang Zhe spoke again after being silent for a while.
"The host of the program is Mr. Wang Qian, a famous host of Birhu TV. He hosted the "History Forum", "Taste", "Truth" and "Reading" columns." Liu Xiaoxi pointed to Wang Qian beside him.
"Bihu TV? Wang Qian? I have never heard of this person..." Wang Zhe answered Liu Xiaoxi without any shame.
"Did you not pay attention to "The Mysterious Singer King"? You don't remember the one who sang "Baikal" with Tang Jing in the final?" Liu Xiaoxi reminded Wang Zhe.
"Oh... it's him? But I really don't know that he is the host."
"Will anyone see this image as a host?"
"I mean, during the finals of "Mysterious Singer King", who was the ugly fat man next to Tang Jing? It turned out to be him?"
"This "If You Are the One" really doesn't make people look forward to it." The company representatives whispered.
"You will know after watching the program he hosts. Teacher Wang has the potential to host the gold medal. After this time "If You Are the One", he will enter the ranks of front-line hosts in China and be well-known to many viewers." Liu Xiaoxi continued to advocate calmly.
"Where is the star lineup? There will be stars in each episode of the blind date, right?" Liu Xia, an assistant next to Wang Zhe, asked Liu Xiaoxi. It was obvious that Liu Xiaoxi deliberately ignored this question just now.
"This show did not invite stars to avoid affecting the affinity of the show for ordinary audiences. All viewers can sign up. Just like "The Mysterious Singer King", there is no celebrity joining, but it also creates a rating miracle." Liu Xiaoxi answered Liu Xia.
"No, right? Tang Jing is a palace-level singer. Even after being silent for a few years, her popularity and appeal are still there! Coupled with the emergence of the little queen Lin Miaoyin and the wanderer who has not appeared, the star lineup of "Mysterious Singer King" can be said to be very powerful! The appeal of the program is also formed by them." Wang Zhe denied Liu Xiaoxi's statement.
"Before "The Mysterious Singer", who remembers Tang Jing? Who knows Lin Miaoyin? Who knows Wanderers? It was the success of "The Mysterious Singer" that brought Tang Jing back to the top, made Lin Miaoyin among the top stars overnight, and made Wanderers the most mysterious topic in the entertainment industry. When we invited them, we didn't spend a penny. For the naming merchants, it was equivalent to picking up a big advantage." Liu Xiaoxi corrected Wang Zhe.
"Well, I agree with your point of view, but for a blind date program like "If You Are the One", how can people like Tang Jing and Lin Miaoyin appear? After all, this is a life program! Can those amateurs become stars in the future? Do you think it is possible for Teacher Liu?" Wang Zhe shook his head.
"Who says that life programs cannot be variety shows? They cannot become popular variety shows with high ratings? Everyone is in the advertising industry. What is the most important thing in this industry? They pay attention to the word "creative" and seek innovation and change. Our programs are now seeking innovation and change based on creativity. You don't have inherent thinking. They think that blind date programs must be placed in the life channel, not in the variety channel." Liu Xiaoxi continued to lobby Wang Zhe and others, and even Wang Qian, who was sitting next to him, felt that her eloquence was extraordinary.
"Let's do this, let's discuss it and give you a reply in ten minutes, okay?" Wang Zhe mentioned it to Liu Xiaoxi.
"No problem, let's leave for a while and come back in a quarter of an hour." Liu Xiaoxi stood up.
"OK."
...
"How am I talking?" Liu Xiaoxi put a glass of boiling water in the water room and asked Wang Qian.
"Great! No one can match this eloquence!"
"But I feel hope is slim." Liu Xiaoxi is indeed good at negotiating, so she had a premonition of the results of the negotiation from the other party's words and body language.
"Just do what you should do." Wang Qian looked indifferent.
Liu Xiaoxi sighed and turned his head.
In the past, she was in Tanxing City and Wang Qian was in Huanghe City. The two of them were in love with each other across Tianhu and became friends with each other. Now they finally worked together. They originally thought that a perfect match would achieve a great cause, but this "If You Are the One" made Liu Xiaoxi feel helpless, and he felt like he had accumulated enough strength and didn't know where to fight.
A quarter of an hour later, Wang Qian and Liu Xiaoxi returned to the reception room, and the representatives of the Shoushou Company had obviously completed the discussion.
"We have just discussed it and decided to take over the naming rights of "If You Are the One"." Wang Zhe said to Liu Xiaoxi.
"Oh? I decided to accept it?" Liu Xiaoxi never expected that the other party would agree. He looked calm on the surface, but he felt a lot of ecstasy inside.
Chapter completed!