"Since someone reads the post, I'll talk about it more from a psychological perspective." Demon King Shang was still online. After seeing someone reply to the post he posted, he continued to post a few more posts.

"When playing "Glory of the Emperor", we can get an inner sense of reward, such as winning in a game, we will gain a sense of identity and control."

"The Glory of the Emperor gives us clear and accessible goals. For example, when playing The Glory of the Emperor, our goal is to push the opponent's crystals with our teammates. Work hard to fight soldiers, you can earn gold coins by fighting jungle monsters, you can buy equipment by earning gold coins, and you can buy equipment by buying equipment, and you can improve your attack and defense capabilities. The goal is very clear."

"The long-term goal is to upgrade the rankings. "Glory of the Emperor" has set different ranks: Stubborn bronze, Order silver, Gold, Platinum, Eternal Diamond, and the strongest king. Each rank has several levels of division, and each level has several stars. You can get one star if you win a qualifying match.

"There are also instant feedback results. Whenever you play a game, you can clearly see your own and others' ratings and contributions to the team. If you have the largest assists, you can get the glory of the best assists. If you kill 7 people in a team in a row, you will get the title of super god. If you output in a game and contribute the most, you can get the MVP."

"There is also the balanced skill level and challenges. Many people are used to practicing heroes in the battle mode. Every time we buy a new hero, we often get abused badly at the beginning. However, in a game practice, we gradually understand the skills of the new hero, and kill more and more people, and enjoy the pleasure of counterattack."

"The setting of the game mechanism of "Glory of the Emperor" can quickly enter a state of selflessness, thus forgetting the existence of time, not feeling tired, but becoming more and more excited as you play, and you can play for several hours."

"That's all for today! I'm going to play a few quickly!" Demon King Shang ended his post.

After reading a few articles in the forum, Chen Jiadong became even more depressed, but he finally found the reason for the popularity of "Sword Immortal 2" that was not expected.

That is "The Glory of the Emperor"!

If "Glory of the Emperor" and "Sword Immortal 2" were not launched at the same time, millions of players had no choice but to play his "Sword Immortal 2". Just like people who are hungry and have to eat their stomachs, they always have to find a mobile game to play, right?

No matter how bad "Sword Immortal 2" is, even if the download volume on the first day is less than four million, it is possible to reach one million.

However, now that players have "Glory of the Emperor", it is like hungry people who have eaten roast duck and are full of their stomachs. Who still eats the leftovers of overnight? Even if they stir-fry them with oil, the overnight dinner is the overnight dinner.

More importantly, roast duck is free, while overnight leftovers are charged for money!

Chen Jiadong finally understood the result of his fierce confrontation with Wang Qian, that is, he was completely defeated! He lost his entire career and life!

Chen Jiadong is even becoming a little nervous now.

Before he met Wang Qian, he was also a leader in the game industry, a powerful right-hand combatant on Weibo, and a representative of successful people; but after he met Wang Qian, his company immediately faced bankruptcy, and he would owe hundreds of millions of yuan in huge debts to repay.

There is only one dead end waiting for him.

Chen Jiadong still remembers that after the investment failed, the boss of "The Legend of Dynasty" had a long talk with him in the WeChat group all night, talking about his past success, and then a mistake ruined everything about him. Not long after, the boss jumped off the building and committed suicide.

Chen Jiadong thought of himself.

"Mr. Chen, the sales of weekly and monthly cards are very bleak. Is it necessary to do promotion?" The head of the operation department called Chen Jiadong.

"Well, do a lottery event and give away 100,000 daily cards and 1,000 weekly cards. All players who log in to the game can draw the lottery, set it to 100% winning, and popularity will soon be raised." Chen Jiadong thought for a while and replied to the operation supervisor. In terms of production and operation of the game, Chen Jiadong himself was an expert.

"Okay." The operation manager immediately went busy.

Chen Jiadong didn't close his eyes for almost thirty hours. After receiving a call from the head of the operation department, he fell asleep in a drowsy way.

I don’t know how long I slept, but Chen Jiadong felt that he had been having nightmares and finally woke up by the last nightmare. The content seemed to be... The boss of "The Legend of Dynasty" invited him to visit his house? Let him go for a drink together?

Didn’t he jump off the building? How did he drink? Could it be that he was invited to...

Chen Jiadong's heart was pounding, and suddenly realized that today was the first day of the launch of "Sword Immortal 2", and he quickly sat up from the bed.

After completely awakening, Chen Jiadong called the operation supervisor and asked him how the promotion was.

"There are more than 10,000 daily cards that have been sent out, and more than 100 weekly cards have been sent out." The operation manager answered Chen Jiadong.

"What? How many hours have passed?" Chen Jiadong didn't believe in the data of the operation manager. When he changed to "Sword Immortal 1", let alone the daily card, weekly card, even if he gave a sword and other weapons that needed RMB to buy, he would definitely grab them in 100,000 copies within half an hour. Weekly card and daily card are even more grabbing in seconds.

Now, "Sword Immortal 2" gives away daily and weekly cards. He slept and only gave out more than 10,000 copies.

"It has been the past five hours, and there are not many players who have logged in one after another. There are only more than 10,000 players in total. They have all got daily and weekly cards." The operation manager answered Chen Jiadong, and his tone seemed very disappointed. In the past, even if the number of players online did not reach 100,000, I heard that there was something to give, I would call my friends or go to the small account to collect everything, but this time I don't know why it is so bleak.

"How is the retention rate of players who have obtained weekly and monthly cards?" Chen Jiadong continued to ask.

"About 10%." The operations director sighed.

"How could this happen? There was a big problem with the game!" Chen Jiadong's back was covered in cold sweat and his mouth began to tremble.

"Mr. Chen, please gather the supervisors of various departments to discuss the current situation. If emergency measures are not taken, the "Sword Immortal 2" project may have completely failed." The operation manager suggested to Chen Jiadong.

"You make arrangements!" Chen Jiadong sighed, hung up the phone and closed his eyes.

...

Jialong Company Conference Room.

In "Sword Immortal 2", after players reach level 10, they must have weekly and monthly cards to continue playing. In the past, when "Sword Immortal 1" was first launched, the recharge rate of downloaders reached an astonishing 10%, which means that one of the ten players purchased weekly or monthly cards and chose to continue playing.

However, according to the data returned by the company, the recharge rate of "Sword Immortal 2" did not even reach one percent! This means that among every 100 players, after reaching level 10, only one bought a weekly or monthly card and chose to continue playing.

Only 10% of the players retain the daily and weekly cards given away.

Currently, the number of online users in "Sword Immortal 2" has just exceeded 10,000, and it has not increased much. At this rate, wouldn't the number of paid players be only 100?

What does it mean to invest hundreds of millions of dollars in exchange for such a result?

This means that Chen Jiadong’s hundreds of millions of investments have been wasted!

After Chen Jiadong got this data, his whole body was trembling.

"Is this data correct?" Chen Jiadong pretended to be calm and checked with the head of the data department.

"It's not wrong, I've counted it repeatedly and checked it with the finance side." The head of the data department expressed a worried expression.

"Have you investigated why?" Chen Jiadong looked at the head of the operation department.

"Our employees lurked into many players, some of the QQ groups of loyal players of "Sword Immortal 1" gathering places, asking them why they didn't buy weekly cards and continued to play monthly cards. More than 70% of the answers were... So the fun "Glory of the Emperor" is all free, why do you have to play "Sword Immortal 2" which is not very fun?" The head of the operation department answered Chen Jiadong truthfully.

"Isn't "Sword Immortal 2" fun?" Chen Jiadong's face turned pale.

"It's not that "Sword Immortal 2" is not fun, but that after "Sword Immortal 1" became popular, there have been too many follow-up works, which have used all the memes that we can think of in "Sword Immortal 2", which has caused players to feel a little visually tired when playing "Sword Immortal 2". The genre of "Glory of the Emperor" is very different, which makes players feel refreshed and unknowingly attracted." The director of the planning department analyzed.

"Okay, in the face of such a reality, do you have any good solutions?" Chen Jiadong looked around at the people present.

The heads of various departments look at me, and I look at you, and they look bitter. "The Glory of the Emperor" is too fierce! In this situation, they have no power to turn the world back!

If Boss Chen hadn't provoked the black-hearted Wang, the black-hearted Wang might not have put "Glory of the Emperor" on the same day as "Sword Immortal 2". As long as "Glory of the Emperor" chooses to open the server one week later, "Sword Immortal 2" will not be so dismal.

Boss Chen, you should take the blame for your own fault!

"Or... we will also learn "Glory of the Emperor" and make it all free, right? Then sell skins, props, etc." The head of the operation department asked Chen Jiadong.

"What about your opinions?" Chen Jiadong looked at the production department and planning department.

"If this happens, the game program will be greatly modified. It will take at least ten days for everyone to work overtime to complete, and it will take at least five days for the test. In addition, we need the planning department to come up with specific modification opinions, and it will be fast." The director of the production department answered Chen Jiadong.

"In other words, it will take at least half a month to open the service again?" Chen Jiadong confirmed to the production department supervisor.
Chapter completed!