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Chapter 84 Pulled to the sponsor

When he came to Chen Linxiang's office, there were two other people sitting in the office, a middle-aged man and a young woman. The middle-aged man was wearing a suit and tie, and the young woman was wearing a professional suit. She seemed to be a staff member of a large company.

"He is the teacher Wang you are looking for, the person in charge of the "History Forum" and "Truth" column." Chen Linxiang introduced Wang Qian to the pair of men and women.

"I know! I know! I've seen it on the screen! Hello Teacher Wang." The middle-aged man stretched out his hand and shook Wang Qian, and the young woman also smiled at Wang Qian.

"This is my college classmate, Mr. Youtao, the boss of Nishang Advertising, and that is his assistant Xiao Xing." Chen Linxiang also introduced the man and woman to Wang Qian.

"Hello, Mr. You!" Wang Qian also said politely to the man and nodded to the female assistant next to him. Of course, Director Chen's classmate should give face.

"Or what if you have something to do, just talk about it?" Chen Linxiang reached out to signal to Youtao.

"Okay, Teacher Wang is a busy person, and I don't talk nonsense anymore. Last night, a friend recommended him and accidentally saw the latest episode of "The Truth". I feel that this program is very good and has a selling point. The ratings should continue to rise in the future. Teacher Wang mentioned in the program that no advertisers are willing to sponsor this program yet?" You Tao got to the point.

"Well, there is no advertisement or sponsorship. Director Chen only gave him five hundred yuan in funding, so the program was produced very roughly." Wang Qian smiled.

"I just heard Director Chen talk about the production fee. I am also a senior practitioner in the advertising industry. Although the production of "The Truth" episode is rough, it is full of creativity! When I watched it, I didn't feel that it was a program costing 500 yuan. With such a small amount of money, you can make the program to this level. Apart from the word "admiration", I don't know how to express my admiration for Teacher Wang at this time!" Youtao raised a big hint to Wang Qian.

"You've been too rewarded." Wang Qian said a few humbly.

"Our Nishang Advertising is also quite famous throughout the country. There are many big customers under my command. I called Teacher Wang here, thinking about attracting a customer to sponsor this program and interspersing their mobile phone advertisements in the middle of the program. Well, they are not outsiders, and they are not oblivious. Do you know that Opper Mobile Communications Co., Ltd. is the manufacturer that produces OPPA mobile phones?" Youtao mentioned it to Wang Qian.

"I have some impression that they seem to have invested in a lot of TV and online advertisements recently? However, this is the responsibility of Deputy Director Li of the TV station?" Wang Qian looked at Chen Linxiang. The station did not delegate the authority in this regard to their column team.

"Well, I will talk to Master Li about the specific advertising sponsorship. I came to you. Actually, I want to talk to you about advertising creativity, and how to better implant the advertisements of this mobile phone into your program. I think with Teacher Wang's IQ, maybe there will be good creativity." Youtao explained the reason why he found Wang Qian.

"To put it bluntly, my classmate means that if you can give him a better idea, he will sponsor the program "Truth". What he likes more is Teacher Wang's creativity. Do you understand?" Chen Linxiang helped explain a few words in the middle. When outsiders were present, his name for Wang Qian was temporarily changed from Wang to Teacher Wang.

"Haha, since Director Chen has explained so, I'd better say it all! Our Nishang Company is currently operating the advertisement for OPPA mobile phones, but the early advertisement was not very successful. The customer asked us that if the second advertisement was not better, the cooperation with us would be terminated. The company's project team has not been able to come up with a plan to satisfy the customer. Recently, I am very worried about this matter." You Tao explained a few words.

You Tao came here today to Bihu Taiwan to do business. After finishing the business, he visited his old classmate Chen Linxiang. He remembered that someone introduced him last night that he felt creative. The program "Truth" was under Chen Linxiang, so he asked Chen Linxiang about the program planning. After the two chatted, Chen Linxiang kept praising Wang Qian as a very creative and extraordinary talent, so he unexpectedly wanted to meet Wang Qian.

"I'm asking me to come over because I want me to help think of a creative idea?" Wang Qian understood.

"Yes." You Tao nodded.

"I'm not a professional advertising planner." Wang Qian spread his hands and looked at Chen Linxiang.

"Stop coming! You have the most ideas in your big head and are very literary. If you write a few lines of poetry, you might be able to help you." Chen Linxiang was not going to let Wang Qian go. In Shen Linxiang's opinion, it was too inexplicable to stay on the Science and Education Channel of Bhu TV Station as a host. This time he also intends to introduce his friends who are very successful in the business world to Wang Qian, hoping to help Wang Qian find a more suitable world to display his talents.

"If Teacher Wang can give better suggestions or creativity in this regard and satisfy our customers, I will sponsor the program "Truth" on behalf of the customer. Of course, if the creativity is finally adopted, we will also pay the corresponding intellectual property fee to Teacher Wang." Youtao added a few more words.

OPPA mobile phones are currently being widely promoted nationwide. You Tao’s previous advertising slogans and advertising creativity have been far from meeting customers’ expectations after they were launched. The customers are very dissatisfied with it and are ready to terminate the later cooperation, which makes You Tao so anxious these days like an ant on a hot pan.

"This..." Wang Qian touched his round face.

"Don't worry, I'll go to Taiwan to visit my old classmates today and visit Teacher Wang along the way. We will follow the "Truth" column for a few more issues. If Teacher Wang has good ideas and creativity for this mobile phone product, or has any good ideas and creativity for other brands represented by our company, you can call me to communicate with me at any time. This is my business card." Youtao handed over a business card to Wang Qian.

He said he was not anxious. In fact, Youtao was more anxious than anything else in this matter, but he mentioned this matter with Wang Qian only because of Chen Linxiang's recommendation. Youtao himself did not expect non-advertising professional Wang Qian. He could really come up with any excellent ideas to save the big customer he was about to lose.

"Teacher Wang, this is the promotional information for our products." Youtao's assistant Xing Yuwei handed over the information to Wang Qian, which was to help Youtao finish today's moot.

"If my creativity is adopted by your customers, how will I calculate the reward?" Wang Qian seemed very serious.

"If Teacher Wang's creativity is recognized and adopted by our customers, we will pay you a personal creative fee of 50,000 yuan, and also invest at least 300,000 yuan in advertising in the "Truth" column." Youtao gave Wang Qian a quote.

"If you use the creativity, just give me 150,000 yuan and invest 200,000 yuan in TV advertising. Mr. You think, I took 50,000 yuan to benefit myself, so I have to get 100,000 yuan to flatter our Director Chen, right? Otherwise, how can I get on the Science and Education Channel in the future?" Wang Qian and Youtao bargained.

"Fatty! Get out of here as far as I can!" Chen Linxiang expressed his indignation at Wang Qian's shamelessness. He just called him a few words about Teacher Wang, but he didn't know that the sky was so high?

"Hahahaha, Teacher Wang, you are so interesting! This is no problem!" Youtao agreed, he didn't expect that things would really be settled.

"I think the main selling point of OPPA mobile phones is fast charging?" Wang Qian asked Youtao as he looked through the information Xing Yuwei gave him.

"Yes, this is also what our current slogan highlights, 'Extremely fast charging, worry-free call!' It's concise and clear, easy to understand, but it just... I feel like something is missing." You Tao nodded.

"This slogan is really not creative, it's too ordinary." Wang Qian commented.

"The company's creative team provided dozens of advertising slogans in the early stage, and finally voted for this one. The advertising slogan requires fewer words, and then highlighted the characteristics of the product to the greatest extent. Nowadays, it is really difficult to think of a good advertising slogan that can be widely circulated." You Tao explained to Wang Qian a few words, with a slightly awkward expression.

"Let's do this, I thought of an advertising slogan for this mobile phone, which is guaranteed to be better than this, so that consumers will remember the characteristics of fast charging of the product when they hear it." Wang Qian remembered a famous mobile phone slogan in his previous life, which was just right at this time.

"Oh? Let's talk about it." Youtao didn't expect Wang Qian to come up with a slogan that was accepted by the customer, nor did he expect to be released on the spot. But since Wang Qian spoke, he didn't care about wasting these few more minutes.

"The review standards of the Internet and TV are different. There are two versions of the slogan I provide, one is the Internet version and the other is the TV version. The Internet version is responsible for being funny, and the TV version is responsible for being affectionate. The online version of the slogan is seen by netizens. After being forwarded and circulated, they will spontaneously look for the original version of the TV version, and then we will achieve the purpose of promoting products." Wang Qian continued.

"Well, you continue." You Tao raised some interest. The online review standards and TV review standards in this life are indeed different. The network has been much looser. Many large companies' advertising slogans are divided into online versions and TV versions.

"The slogan for the TV version can be written like this: Charge for 5 minutes and talk for 2 hours." Wang Qian spoke.

"Charging for 5 minutes, talking for 2 hours, well...it's a bit interesting, highlighting the fast charging of our mobile phones, it seems...it's a little stronger than our original one." You Tao nodded after savoring it, but there was no particular surprise.

"Recharge for 5 minutes and talk for 2 hours, it feels pretty good." Youtao's female assistant Xing Yuwei also nodded.

"What is the online version like?" Youtao asked Wang Qian again. He wanted to know how funny the online version was, how to allow netizens to circulate and forward it on their own, and even followed the original TV version after seeing it.

"Recharge for 5 minutes and show off for 2 hours."

Wang Qian stood up and took a few steps back, raised his cell phone with his left hand, glanced at everyone with a squinted look, showing a very pretentious look on his face.

I beg my brothers and sisters to vote for a few recommendation votes after reading the update. Thank you!
Chapter completed!
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