Chapter 607: Both hard and soft
After Tengcun Shun came to the China branch, the first thing he did was to use the company resources in his hands to ban all the records under Legend Entertainment!
However, in the matter, in the past month, facing Teng Cun-shun-shou's uncovered attacks and provocations, the other party seemed to have no response at all and had no movement at all.
This situation made Tengcun Shunyi feel like he was hitting the cotton with one punch, soft cotton without any force.
According to the investigation report of his subordinates, the sales of Legend Records have dropped by at least 40% in the past month. On the one hand, there is the reason why Soni Company directly banned it, and on the other hand, Tengcun Shunichi used the company's power to threaten and induce audio and video stores related to the company to cooperate with them. As a giant in this industry, the influence of Soni has been immeasurable. Although some audio and video stores are unfavorable and bullied the local companies like him, especially when they come to China's territory, most of them still choose to be tolerant and cooperate. After all, on the one hand, there are carrots and sticks, and some shop owners who are profit-oriented and have no backbone are still easy to make the choice they think is "correct".
Tengcun Shunichi Tengcun believed that no company would wait, at least there should be some countermeasures or self-rescue movements. However, it disappointed him. Faced with his "big move", the other party seemed to be stupid or afraid. In short, there was no movement at all.
But today, his secretary Keiko told him that the other party finally made a move. This made his eyes lit up immediately, so that he forgot the strong sexual impulse he had just developed towards Keiko.
"Tell me quickly, what's going on?" Tengcun Shunyi's eyes no longer stayed at Keiko's full place, but looked directly at her tempting beauty.
"Qiandu Search, a search tool under Legend Network, today announced the official launch of a new search application, mp3 search and download service." Huizi quickly reported. When it comes to work, she always seems very capable.
"MP3 search? What the hell is he doing?" After hearing Huizi's report, Tengcun Shun muttered, feeling a little confused.
mp3 is a new audio compression format. Soni Company has also studied this music format before. However, researchers said that although this format is smaller than CD, it is a lossy compression format that will damage the sound quality of the music. For Soni Company, which pursues sound quality, this technology is undoubtedly a very imperfect technology. Therefore, it has not paid much attention to it, but Toshiichi Tengcun still knows this format.
But now, he heard the news: Liu Yufan's company wants to put this music format online and let others download it. What is he trying to do? Do you want to sell his music online? However, it is too troublesome to download such music with poor sound quality from the Internet, burn it on the CD and listen to it in a CD. Not to mention that there are not many computers installed with burners now, even if someone does this, the cost is probably not much cheaper than CD. If it is simply placed on the computer, what's the use? It's not easier to buy CDs directly, and you will get a better auditory experience.
Tengcun Shunyi quickly analyzed this matter in his mind, and thought it was a bad move.
"What's going on? Tell me more about it. Does music like his charge?" Tengcun Shunichi Tengcun is worthy of being a core member of Soni Company since childhood. Although he is a little lustful, his mind is not completely a singular, and he still has a set of things.
"According to their publicity, the music searched for this mp3 is divided into two types: one is free music and the other is paid music. Some classical music, Chinese folk music, as well as some old songs, provide free downloads on the website, while some of the latest popular songs adopt the paid download model." Huizi quickly reported.
"Charge? How to charge? Do you have to go to the bank to send money to their account?" Tengcun Shunyi sneered.
"No, they also launched an app called PayTong. This is similar to a third-party custody platform. People only need to register a real-name authenticated account here to use this tool to conduct online transactions. When they download the music they need, users can confirm the payment." Huizi explained.
"Pay Pass? Liu Yufan really has a set. By the way, how much does it cost to download a paid song?" Teng Cun-chan asked a very critical question.
"3 cents a song." When Huizi reported this number, she forced herself to laugh. In her opinion, this number was really too low. You should know that the genuine CDs under her company cost dozens of yuan per piece. In comparison, this online download is really ridiculous. Three cents will give a beggar more rewards than this.
"Three cents?" Sure enough, after hearing Keiko's words, Tengcun Shunichi also smiled.
Liu Yufan, after such a lot of effort, just made such a play. What? Do he want to sell all the new songs of the singers in his company in this so-called mp3 search? How much income can a song cost 3 cents, even if it is 10,000 people downloaded? How many hundred yuan can it cost? Haha, it may not be enough for the electricity bill of the recording studio. As soon as Tengcunjun thought about it, he burst into laughter.
"It seems that we overestimate this Liu Yufan. This guy really thinks the Internet is omnipotent. I don't believe how many people will go to his broken website to download the damn mp3. Huizi informed me to continue to ban Legend Entertainment, and the intensity will be increased. I want their company's records, but I can't sell any of them. He likes to sell them online so much, so let him put them all online. Haha." Tengcun-shuoji laughed arrogantly.
"Yes, I'll do it right away." Looking at Tengcun Shunyi's arrogant smile, somehow Huizi sighed softly in her heart, feeling a little regretful for the Chinese named Liu Yufan.
To be honest, she hated Tengcun Shunyi to the core. However, her family and career were in his hands, and Huizi had no choice but to surrender to his tyranny. Deep in her trip to China, she actually hoped that the guy named Liu Yufan would cause some trouble for Tengcun Shunyi. However, that Chinese was too weak. Facing Tengcun Shunyi, he didn't even have the courage to confront him head-on.
It's no wonder that behind Toshiichi Teng Village, Soni Company is standing. What kind of company is this? Keiko is in it. The Fortune 500 in the world alone may not be enough to describe its strength. In fact, Soni Company is also a company with a deep government background. Keiko knows that every year the orders obtained by Soni Company from the government are enough to create a Fortune 500 in the world! Its true foundation is much stronger than what it shows!
If anyone else was facing such a giant, he would feel powerless, not to mention this small company.
From her emotional standpoint, the enemy is a friend. Huizi really wants to secretly help Liu Yufan. Let him cause some trouble for Tengcunjun, but she just thinks about this idea in her mind. If she really did that and was discovered by Tengcunjun, her fate would probably be destined to be extremely miserable. When she returned home with Tengcunjun last time, Huizi was a little chilled. She didn't know if her final fate would be the same as them, but she knew that most of the "meat animals" were lovers or female companions of Tengcunjun before, but because Tengcun had enough fun, they turned them into "that". Now she still feels a little fresh towards him, but Huizi doesn't know when he will be tired of herself. On that day, Huizi decided that even if she died, she would not let Tengcun turn herself into a "meat animals".
Tengcun-Teng Cun-ichi sneered at this new "trick" that Liu Yufan played on the Internet, but this does not mean that other entertainment companies are indifferent to this.
Liu Yufan previously provided more than 20,000 original songs searched on the Internet, and a considerable number of them are copyrighted. This involves a problem: negotiating with other entertainment companies.
The model adopted by Liu Yufan is the sales share model, that is, the income generated by the songs sold on the Internet is divided by the Qiandu Platform and the song copyright owner. The share ratio is 50% each.
It can be said that this negotiation was not easy. Many large companies do not pay attention to the Internet platform and believe that Liu Yufan is just a fool. Most of the current record sales model is still in the physical sales model. These giants in the record industry do not believe that people will spend money to download songs on the Internet, and the sound quality is not very good.
However, there are still companies that are willing to try their best. Some second-rate small record companies signed contracts with Legend Network with the idea that "the small legs of mosquitoes are also meat." Anyway, their record sales are not very good, so it would be better if they could have multiple channels. Although they themselves don't believe it, there will be people on the Internet to buy digital music with real money, after all, that's just a file. Even if a song only costs three cents, that's money.
Of course, these small companies are not the only ones who have the idea of "trying" and the two companies, Rolling Stone China and DG China, have also tasted it. In their opinion, there is no loss in cooperation anyway, and if there is a harvest, it will be a surprise.
Of course, Bai Dai Company's rejection was very straightforward. When the staff of Legend Network went to Bai Dai Company's headquarters, Chen Jingwen didn't even see him, and threw him back with a cold word, "no way."
He and Liu Yufan were already competing. Want to let him cooperate with Liu Yufan? Go dreaming.
Chen Jingwen is actually doing similar things to Tengcun Shunyi. He is vigorously banning the records of Legend Entertainment. Basically, all places with Baidai audio and video stores have disappeared.
This can also be seen that the life of Legend Entertainment is not easy now.
The so-called big tree attracts wind. The entertainment industry is a place where there are many right and wrong, and for the rapid rise of Legend Entertainment, those large entertainment companies will naturally not be "happy to see it happening", and suppressing is the norm. Although there are not many such things as Bai Dai and Suo Ni. Most of them have also given a lot of minor stumbling to Legend Entertainment openly and secretly. If it weren't for the group of loyal singers that Liu Yufan gathered before and still firmly followed him, I'm afraid this newly emerging Legend Entertainment would have been strangled long ago.
Even so, the current situation of Legend Entertainment is not optimistic. Although the singers under its singularly popular, the albums they have released are not popular. Some new albums are no longer the same as when they were selling over one million at the time. The small actions in secret in some companies are still very powerful.
Liu Yufan was helpless about this. However, he was not prepared to fight with these big guys in traditional channels. His eyes were on the Internet.
That's right, what he is focused on now is to build the Qiandu mp3 platform well, and to build it into China's largest original music base before others discovered it. He believes that by that time, those big companies should come to ask him. When the record is dead, the only way for all the music produced by music by musicians to get profits is to cooperate with him, Liu Yufan! Otherwise, they will not get a penny!
Although doing this seems a bit too domineering, the entertainment industry is a place where the strong prey on the weak. For a small rookie like Legend Entertainment, it is difficult to compete with those big guys without using unconventional means.
Of course, Liu Yufan, who knows the development of pop music, would not simply think that he can dominate China's digital music market with just one thousand-degree mp3. Now he has a software platform, but the hardware platform is still a bit short.
It is definitely not possible to have mp3 players that match it. In 2000, it was the time when the mp3 player first showed its strength. Many people don’t know what it is, but Liu Yufan knew that on the other side of the ocean, there was already a company called Apple that started to develop this thing.
"Hmph, with me Liu Yufan here, you are destined to have no share of this cake, Gang Qiao." Liu Yufan said in his heart.
At this moment, it is estimated that Apple's MP3 player is still lying in the laboratory. If Liu Yufan remembers correctly, the earliest ipod should have been launched in 2001, and now he can just come in front of him and get this thing out.
In fact, the production of mp3 players is not complicated. The core part is the decoding chip. In this regard, Liu Yufan knew that some people have been studying this thing in China for a long time. What they lack is just a matter of concepts.
The release of "Initial D" and "Meteor Garden" has caused an idol trend in the mainland and Hong Kong and Taiwan, and Jay Chou and F4 have become the objects of imitation for all young people! With the power of huge advertising and outstanding performances of several people, these two film and television works have created a miracle of ratings in the mainland once they were broadcast!
These two film and television works also brought Liu Yufan a generous material income, with a net profit of nearly 300 million yuan, which made his peers jealous!
The 300 million yuan investment also further accelerated Liu Yufan's Legend Network and Legend Entertainment's pace of entering the digital age. With this money, Liu Yufan's mp3 production plan was immediately launched, and the fourth company under the name Legend - Legend Technology, was officially established.
Liu Yufan has always believed in a concept: he has a specialty in his profession. Liu Yufan himself does not understand the domestic mp3, but this does not mean that he does not know which potential stock is better. When it comes to domestic mp3, Liu Yufan admires the most is the Meizu brand. When it comes to Meizu, he has to mention a person: Huang Li.
Huang Li is an absolute digital enthusiast. After he founded Meizu Technology in 2003, he worked hard to develop digital players, and then developed the Meizu mobile phone series known as "China Apple". There are many domestic manufacturers of digital products and mobile phones, but what Liu Yufan admires the most is the Meizu brand, or Huang Li. Although Liu Yufan has never met him, he knows that this is a person who really makes products with his heart.
Because of this, after Liu Yufan had the idea of producing his own brand mp3 player, the first person he thought of was Huang Li.
Wang Xiaoyong, this time, was just a surprise to explore the "vanguard" of talents for Liu Yufan.
Wang Xiaoyong was no longer surprised to see Liu Yufan asking for a name to dig someone. When Liu Yufan asked him to take a team of people to South Korea to buy legends, he didn't understand, but he was convinced when he saw the legend's performance. This time, this childhood friend who grew up did not play according to common sense again, he finally understood one thing that sometimes, the idea of genius is indeed something that normal people cannot understand.
Although I don’t know where Huang Li is, Liu Yufan gave him a general direction and gave an almost specific and slight description. It is not difficult for Wang Xiaoyong to find this weird person.
Things went unexpectedly. Almost a week later, Wang Xiaoyong and the team he brought with him took a plane to "take" Huang Li back.^-^^-^
Chapter completed!