At 8 o'clock in the evening, CCTV's Golden Theater was released as scheduled.

The ratings of a military drama that just finished broadcast are quite unsatisfactory. The trend of TV dramas is always one after another, the Qing palace drama that has gone crazy for a while, and the Anti-Japanese War dramas are all the same. The recent military drama has been hot for several months, and it has gradually begun to get colder.

However, the TV series released immediately afterwards is quite different. To be honest, Director Zou, who is in charge of a program, is still a little nervous.

At the same time, he was also a little puzzled. How could the leader put such a TV series on a set of channels to broadcast it? According to conventional rules, TV series with this type of theme are usually reviewed strictly.

The TV series that will be broadcast tonight is "The Legend of Fairy" that is wholly invested by Legend Entertainment. Starting a month ago, Liu Yufan instructed the company's vice president in charge of the market to start contacting CCTV and strive to broadcast during prime time.

To be honest, Liu Yufan was not confident about whether CCTV could give this drama this opportunity. After all, TV series with this kind of theme is more sensitive to the content. For CCTV, which is more political, it is generally more cautious. He has made plans to send it to other satellite TV stations for broadcasting if CCTV fails to pass. Anyway, no less than ten satellite TV channels have contacted the company and expressed their interest in this drama. They are different from CCTV, and they pursue ratings, and such dramas are just their appetite.

However, what surprised Liu Yufan was that CCTV passed his new drama without much quarrel, and the relevant procedures were completed quickly. Liu Yufan knew this very well that Tang Jie's face must have played a role.

Of course, CCTV can agree to this matter. It is also a win-win move for them. Liu Yufan believes that as long as they agree to broadcast the drama, they will definitely not disappoint them.

Liu Yufan was right. Although for CCTV, ratings and other things are not the main factor they consider. As the most authoritative and the most official media in China, they are also the most important task. Staying consistent with the central government and faithfully fulfilling the party’s mouthpiece responsibilities is their most important task. Therefore, in CCTV, the most important program that accounts for the most and is the news broadcast, focus interviews and other programs that convey major policies. As for TV series, the national economy and people’s livelihood programs are mainly education and supplemented by entertainment. This can be seen from the type of TV series broadcast by CCTV every year. If it involves historical dramas, it must be that kind of extremely serious official history, and there will definitely be no so-called jokes. If it is a realistic drama, it must promote the main theme and have a strong educational significance.

However, this does not mean that CCTV does not need ratings. If the ratings are too low, the relevant person in charge will be beaten by the superiors. The reason is very simple. No one watches your program. How can you spread major policies and guidelines? How can you educate the people?

Therefore, occasionally, in order to increase the ratings, CCTV will broadcast some popular film and television works nowadays. Although it accounts for a small proportion, just to make a show of it, there are also some.

It is precisely for this reason that the TV series "Legend of Sword and Fairy" passed the review so smoothly.

However, even CCTV did not expect that this TV series, which is purely for entertainment, would actually bring them a huge surprise.

After all, most of the leaders of CCTV are considered to be half-system people. Regarding games, this is a topic that is far from them.

They don’t understand, how many players are there in the country for a game like “Legend of Sword and Fairy”?

Compared with the kind of online games and web games that are rampant in later generations, the game "Legend of Sword and Fairy" is the most golden era in China's games. Especially the 98 Questions, as soon as it was launched, it quickly became a masterpiece in RPG games! From 1998 to 2000, it was the takeoff period when China's personal computers began to develop rapidly. During this period, the young people who came into contact with computers would not have heard of this game as long as they had been exposed to computer games. Even among these young people, if anyone has not played Legend of Sword and Fairy, it would be considered to be quite outdated and shameless.

When people meet, the topics they talk about are generally conversations such as "Where have you played?" and "I'm still in the Demon Refining Tower". Even if the online game "Legend" launched by Legend Network is so popular now, there are still many ashes players who are still in love with this stand-alone game that has been played countless times, and are willing to pass the levels again and again just to take a look at the ending of only a few seconds.

Under such circumstances, a TV series that is completely based on the game was suddenly brought to the stage. How could this news not make the majority of immortal fans crazy?

When CCTV started broadcasting the advertisement for this TV series, countless fanatics began to rush around and tell each other, looking forward to the early arrival of the official release!

Now, I don’t know how many players have already switched the TV channel to CCTV One, which I haven’t watched for many days. They stared at the screen and were waiting for the arrival at 8 o’clock in the evening!

Jiang Chao is a fan of the fairy sword, and he has always been persistent in thinking that the 98 Tender Edition is an eternal classic. Some time ago, he suddenly saw a trailer on TV. A golden series of CCTV is preparing to release a TV series adapted from the game "Sword and Fairy Sword and Fairy" as the original form, which made him very excited. Especially when he saw the promotional trailer, the shocking Zhao Linger was like a flash of lightning falling from the sky, which made him not come back to his senses for a long time.

I originally thought that the role of Ling'er was just a character that was created in the game and did not exist in reality. But when I saw Ling'er on TV, Jiang Chao, the game house, felt like he was hit by a huge lightning. The woman who played Zhao Ling'er in the movie was simply so beautiful, and her eternal temperament caused a huge impact on him.

At first, he was skeptical about this drama, believing that no matter how the TV series was filmed, he could not surpass the classics in the game. When he saw Ling'er, he changed his view. Not to mention how it was filmed, it was worth watching this Ling'er alone!

There are many people who are expecting the same as Jiang Chao. At this moment, at least more than two million fanatics of the Immortal Sword are waiting for the release of this first TV series in China's history based on the game!

Just after eight o'clock, a flying girl holding a trophy began to appear in the center of the TV screen. This is the symbol of one of the most authoritative awards in China's film and television, the Hundred Flowers Award, and it is also a trailer for CCTV's prime TV series to begin broadcasting at 8 p.m.

In the eyes of ordinary people, this opening is really a bit rustic, but tonight, those game fans waiting to watch "Legend of Sword and Fairy" unexpectedly felt that this opening was really anticipated, perhaps it was Love House and Wuba.

Everything on the screen. A vast sea of ​​clouds suddenly appeared, and then a flash of lightning flashed, and a little golden light flashed from the extreme distance of the sky, and then quickly approached. When everyone saw it clearly, the golden light had already reached the center of the screen, and it was a fairy sword with extremely cool shape!

The next moment, the camera had already pulled up to a cliff. A young man stood on the edge of the cliff, pinching the sword in his hand. The flying sword seemed to be spiritual and flew quickly. He circled around him for several circles, and then the young man flew and had already arrived at the flying sword.

Walking with the sword!

Seeing this scene, how could those immortal fans not know that the character in the picture at this moment was Li Xiaoyao, the protagonist in the game! Suddenly, countless TV sets burst into screams!

Next, the ultimate boss, the moon leader, appeared, and the two started a thrilling showdown above Jiuxiao!

Wanjian Jue, Jiu Shen, Tian Jian... Each classic trick is dazzling, with light and shadow on the screen, extremely gorgeous!

Then, the camera turned again, but in a rain of flowers, a peerless beauty in white came here. The breathtakingly beautiful fairy face made many male viewers who were watching TV series in front of the TV swallow their saliva.

As Ling'er's ultimate gorgeous ultimate move scales, the rain of flowers on the entire screen suddenly dances wildly. In the rain of flowers, Ling'er's peerless appearance turns into starry light and flies with the flowers.

A drop of crystal tears fell from the sky, and then in the rain of flowers floating all over the sky, five large characters with great ancient style appeared in the center of the screen.

The Fairy Sword and Fairy!

In the lower right corner, a small character with Chinese seal style slowly fades out: the Madman Creation Group!

Wow! It feels so good! Jiang Chao only looked at the beginning and couldn't help but praise him!

So far, the feeling that this beginning gives him is just two words - perfection! Especially when Ling'er appeared in the end, the feeling of being so beautiful that it was suffocating. I really haven't experienced it when playing games!

Even for this Ling'er, I have to chase this movie to the end! This is the idea of ​​many immortal sword fans, including Jiang Chao!

Overnight, accompanied by CCTV's platform, Zhao Linger suddenly became the dream lover of the vast number of immortal fans!

Even many people who didn’t like to play games began to fall in love with the Fairy Sword because they saw Ling'er in the TV series!

At this moment, the staff sitting in the CCTV live broadcast room were already full of words, looking like they couldn't believe it!

CCTV's prime-time TV series is said to be prime-time, but in fact, the ratings have always been low. After all, TV series broadcast on this station have many restrictions, so some popular themes often cannot be broadcast here as soon as possible. Fortunately, CCTV doesn't care much about this data.

However, saying that you don’t care is just on the surface. If the data is too low, these people will not be very good at looking at them. Especially those leaders, no one watches the programs they produce, which is also a failure.

However, at this moment, they were surprised not because of the low ratings, but because the ratings were too high!

Before this, the best result was only 63%, which is the record set by CCTV's prime TV series in history. However, this TV series has not been aired for half an episode. At this moment, according to CCTV's special records of real-time ratings, it has exceeded 70%!

Moreover, this data continues to rise!

At this moment, Director Zou, who was in charge of a program, had a short-circuited brain. This surprise came too suddenly, and suddenly she was not mentally prepared at all. Although she didn't care about the ratings, she still felt a sense of ecstasy surge from the bottom of her heart, making her want to have the urge to shout!

"Sword and Fairy" became a hit and quickly set off a ratings frenzy! Even after CCTV's premiere, countless satellite TV stations called Legend Entertainment, or simply sent the person in charge to the headquarters of Legend Entertainment to discuss the issue of purchasing broadcast rights.

The broadcast rights of TV series are different, and they can only be bought and sold once, but can be sold repeatedly. For example, if CCTV purchases the broadcast rights of this TV series, it needs to pay a fee to Legend Entertainment. When other satellite TV stations also want to play the TV series, they also need to pay separately. The level of the fee depends entirely on the popularity of the TV series!

So, how popular is the TV series Legend of Sword and Fairy?

Just by looking at CCTV's highest peak in prime time, the ratings actually exceeded 80%, which shows how popular it is.

The price of broadcasting for CCTV by Liu Yufan is not high, basically a friendship price. A total of 50 episodes of TV series, Liu Yufan gave CCTV a price of 100,000 yuan per episode, which means that CCTV paid a total of 5 million yuan to broadcast this TV series. This figure seems not small, but for CCTV, it is just the price of a ten-second advertisement. Moreover, the advertising revenue obtained by CCTV from this TV series is enough to offset the cost and even make a lot of money.

Why is he giving such a big discount to CCTV? Liu Yufan also has his own considerations. In fact, he didn't want to make money from CCTV at all. What he wants is just the CCTV platform.

With the leader of CCTV, the next time Liu Yufan talked to those satellite TV stations was when he really got his hands on it. There were more than 30 satellite TV stations in the country, and almost 80% of them had contact with Legend Entertainment, and most of them showed the attitude of having to premiere in advance regardless of costs.

After layers of screening, Legend Entertainment selected three of the most powerful TV stations from many competitors, namely Beijing, Haishi and Mango. The price of each episode of Legend of Sword and Fairy is 350,000 yuan! In other words, these three contracts alone can make Liu Yufan account for more than 50 million yuan. And this is just the beginning!

Legend of Sword and Fairy is a medium-cost TV series, with the entire drama being about 30 million yuan. Of course, Lao Too's friendly performance, coupled with Zhao Linger, who is actually the biggest actor and Liu Yufan's "family member", the cost of this scene is actually much lower. However, even so, the money-making potential shown in this drama also surprised the staff of Legend Entertainment from top to bottom, including Liu Yufan.

How long has it been, less than a month, not only has the cost been recovered, but it also has an income of more than 20 million yuan. What is even more jealous is that this is just the beginning!

The next second and third batches of broadcast contracts, conservatively estimated, can also make Liu Yufan earn at least 400 million! In the mainland, it is too amazing to have such profits with a TV series!

These alone are not counted. More importantly, Zhao Linger, a little actress who was previously unknown at Peking University, has now soared into the sky with such a play, becoming the fastest-produced and purple-produced little queen in the domestic film industry! Tens of thousands of commercial performance film contracts flew towards Legend Entertainment like snowflakes, and her value has also risen to one million because of this play. Although this level is still a gap compared to those real superstars, she can also join the top ranks in the country!

Faced with the popularity of Legend of Sword and Fairy, other film and television companies only have one reaction, and they are so jealous!

It's so red that it's almost bleeding!

The competition in domestic TV series can only be described as a tragic one. If most TV series can be made by making 30 to 50 million, it is already a very successful work. But look at others, it is easier to make hundreds of millions of dollars in a single drama, which is better than their ten movies. Can this not make people jealous?

So, some malicious colleagues began to speak sarcastic words, such as "adapting TV series with games to encourage young people to play games, which will lead to young people learning bad things", such as "spreading feudal superstition", "the content is too bizarre and bloody", etc., and some tabloids began to reveal some of Zhao Linger's "angle news", saying that she was only exchanged for the role she had with a certain director, and she was very eye-catching.

However, although these rumors have some impact on Zhao Linger and the image of this drama, they actually stimulated the ratings.

When Liu Yufan discovered these changes, he just sneered. These idiots who were jealous of others when they saw others eating meat. Do they think that splashing these dirty water can discredit this drama and Ling'er? It's so naive. It seems that people who have not experienced the Internet era are still in the pediatric era of "hype".

At this moment, Liu Yufan instructed the company to set up a hype team to scold those people through the Internet, TV, newspapers, and this fierce response directly led to the popularity of the drama and went to a higher level!

When the lights were just on, in a beautifully decorated room in a high-end community in the suburbs of Beijing, Liu Yufan was embracing Ling'er affectionately. After that, Ling'er's fairy-like beauty was even more amazing!

"Yufan, tomorrow~~~My father is going to be discharged from the hospital. He said he wanted to see you." When Ling'er finished speaking, he looked at Liu Yufan with some anxiety.

"Is that so? My uncle's illness has been cured? Good things are good. There is no problem tomorrow. There is nothing wrong with the company during this period, so I will definitely go." Liu Yufan said with a smile.

"Really? It's great." Hearing that Liu Yufan agreed to go see his father with him, Ling'er jumped up happily and hung on Liu Yufan like a koala.
Chapter completed!