Renly Hall, Jennifer Lawrence, Paul Walker, Alexander Scasgard, Rami Marek, Donald Glovo, Kaya Scodario, Will Pault, Tony Wei, Ray Stevenson.

Ten actors, a total of ten actors, and the main actors of the entire "Edge of Tomorrow" crew attended the event, even Ray Stevenson, who played the general, was no exception. This was the most complete event during the publicity period. It not only showed the sincerity of the crew, but also once again emphasized the importance of the entire team in the movie.

It's really too rare for the promotional itinerary of other commercial films.

After all the actors sat down, host Matt couldn't help but look at Lan Li, "Before officially entering today's interview, please allow me to express my inner surprise. The performance just now was really wonderful. I have never seen such a scene before. I have to emphasize again, God, can you talk to us about the song just now?"

"Of course." Lanley replied with a smile, holding the microphone and sorting out his thoughts a little. "As I said just now, today's performance is purposeful. I hope more people can know about ALS, and I also hope more people can know about Heather Cross Foundation. This song just now is the theme song of the foundation."

"Oh, what's the name of the song?" An interrupted at the right time.

Lan Li was slightly stunned, "Can I say it directly? Why do I have the illusion of selling insurance?" He teased himself, and Paul came to his ears, Jennifer and others laughed softly, Lan Li laughed himself, "'Another light', the song just now was called 'Another light'."

"I hope people can realize that every life is extremely important. They have their own world and work hard in their own lives. If others cannot see it, it does not mean it is not important. This is the original intention of the establishment of the Heather Cross Foundation. Even the faintest light is unique."

Lanli explained seriously, and Rami's supplementary words came to his ears, "It's like Heather Cross." Lanli turned around, smiled at Rami, nodded in affirmation, "Yes, it's like Heather Cross."

"In fact, before Heather, I never even learned about ALS, but the pain and torture of this disease are unimaginable. I believe that in this world, there are countless such diseases, such patients, such ordinary people, but they still exist. Maybe it is a bit boring and boring, but this is life. Believe me, I am trying to express it in a humorous way, hoping that everyone can keep their attention, but I realize that this is not an easy task."

Lan Li's self-deprecating joke did not pause, but explained it in one go, maintaining the same tone, cutting in without warning, instantly causing a low laugh above Rockefeller Square.

"So, before you go on a runaway, this show still has to continue, otherwise the performance just now would feel like a loss." Lan Li was about to continue speaking, but the hilarious noise at the scene interrupted him; Matt, who was sitting diagonally opposite, added, "Believe me, I will never lose money. I strongly suspect that the social network is already in full swing now."

"Roar." Donald and Jennifer started cheering and cheering next to each other, and the atmosphere became lively again.

Lan Li chuckled, "'Another light', this song will be officially released this week, and only digital sound sources can be found on major platforms. At that time, all income, I mean, all income will be donated to the Heather Cross Foundation." Immediately, the audience rang out one after another, and they all applauded, interrupting Lan Li's speech for the second time

Faced with the surging crowds of tens of thousands of people, it is really not easy to continue talking.

“In addition, at the 'One Person Concert' in February, I created another song, which was of great significance. After careful consideration, I completed the studio recording of this song, and will release digital sound sources on major platforms in the future;

At the same time, the song will also be included in the album Don Quixote, and a special edition will be released, but the special edition is only limited to the public as a commemoration. Of course, all income will also be donated to the Heather Cross Foundation."

Amid the bustling cheers and support, Lanli unmovedly announced her next plan.

The so-called special track is "Say you won't give up". As a hidden track, it is included in the special edition of "Don Quixote". However, the special edition album is limited to 500,000 copies, and that's all, even if it's the sales, it will not be published again. It is mainly for the promotion of the digital sound source of the two singles, and I hope to get more support and become an important publicity channel for the Heather Cross Foundation.

Matt and An exchanged a glance quietly, and surprise and surprise appeared in their eyes.

Not only them, but all viewers watching the show can deeply feel it. As Lanley said, this is a hype, and everything revolves around the "Heather Cross Foundation". This is not a mere slap in reputation, but a kind-hearted act of truly carrying out practical actions down-to-earth. That determination and belief are eye-catching and touching.

"Wow, Renly, so this is absolutely serious?" Matt sighed.

Lan Li chuckled, "I'm trying to stay serious. As far as I know, I'm really serious now. In addition to me, we officially released a batch of limited edition peripherals at the premiere of 'Edge of Tomorrow' last week. As far as I know, the sales of these batches seem to be pretty good. Fortunately, Warner Bros. also donated all the income from the peripheral sales to the Heather Cross Foundation."

"Oh! My God!" Ann couldn't help but widen his eyes and exclaimed, "So is all the spreads on social networks for charity activities? Jesus! Why don't you say it directly? This may create more waves and call on more audiences to join in."

"I guess, maybe I'm not the producer of 'Edge of Tomorrow' for the time being?" The subtext means that Warner Bros. does not want to blur the focus, separate the film's peripherals from the work itself, but instead invests more enthusiasm on the foundation, which in turn affects the box office. Such a profound meaning is that only real experts can understand. "The actual situation is that we need some topics, we need some attention, and from the audience craze in front of us, we succeed."

If it weren't for limited-edge peripherals, just movie peripherals, it would be impossible to cause such a stir on the Internet. If it was more so attractive and so concerned, today's "Today's Show" would not be so successful. Simply put, everything is a marketing strategy, and ultimately it is to make people really pay attention to the rare disease of ALS.

"So... now it seems that I am indeed selling insurance, so I don't know how the sales are. I hope that at least some small waves have caused on the social network, that would be better." Lan Li's relaxed and cheerful words once again triggered the chuckling of the audience, and the hot atmosphere gradually began to spread.

A small wave?

Obviously, Renli is still too arrogant.

After the show was broadcast, in addition to the ratings and number of viewers, both of which set a record high in 30 years, the social network triggered all hot discussions. On Twitter alone, 1,600 related Twitter appears every minute, and lasted for nearly six hours, easily breaking the record set by the "Edge of Tomorrow" premiere last week.

At the same time, the discussions of Facebook, photo wall, Google and Yahoo communities exploded in full swing, and related keywords entered the hot search list, and the attention of "Edge of Tomorrow" also rose sharply; the lively and noisy of the super period have not yet completely settled, "Edge of Tomorrow" has once again widened the gap, leaving the two works "Madagascar 3" and "Prometheus" far behind and far behind.

The most amazing thing is the grand occasion of Rockefeller Square. The live video of Lanley singing "Another Light" successfully triggering thousands of lights, and even overshadowing the sun above the New York sky. This video was released and uploaded through the official channel of NBC TV. Within 12 hours, the viewing index exceeded 40 million, and in less than 24 hours, it exceeded 100 million, becoming the first video in history with a 24-hour playback count of 100 million.

The vast influence burst out with devastating energy, not only Warner Brothers, but also major film companies and major TV stations.

Immediately afterwards, itunes, spotify and other platforms announced that all the profits of the two digital sound sources, "Another Light" and "Say You Will Not Give Up" will be donated to the Heather Cross Foundation. After the relevant announcement was released, this vigorous hype was further pushed to the extreme, and its influence was still spreading continuously.

For the reporters, they were a little surprised.

As Lan Li said, he never cared about hype because it was unnecessary and because he didn't care at all. Now they finally understood what this meant, and if they didn't make a sound, they would make a big splash. With this charity promotion campaign alone, Lan Li established his position as a first-line superstar in one fell swoop.

Although even Renli and Warner Brothers themselves did not expect the direction of the development of things; there is no doubt that Renli's appeal in North America has truly laid a solid foundation, and no one will question it again.

This is a typical summer season, but another atypical summer season.

"Are you sure you don't plan to stop me?" Lan Li raised her eyebrows, "If you want, I can hold a temporary concert here." As soon as this sentence came out, the scene started to make a fuss, and the voices of desire came one after another, which made Lan Li think she had to continue, "But today is the promotional itinerary for 'Edge of Tomorrow', so I think we should talk about the movie."
Chapter completed!