The summer season in 2012 was definitely the most competitive summer after the millennium, at least, just from paper strength. In the fourth week of June, North America once again ushered in two major works, Pixar's "Legend of Brave" and Twentieth Century Fox's "Vampire Slayer Lincoln".

The former is Pixar's annual masterpiece for 185 million yuan.

"Produced by Pixar" has become a benchmark in the industry and has absolute quality assurance. In the past few years, an average of one movie per year, "Food Story", "Robot Watt", "Flying House Travel Notes", and "Toy Story 3" are all well received and popular, with a slim box office and awards. However, last year, "Radio Story 2" suffered a Waterloo, with both reputation and box office failures. This year, this movie "Brave Legend" has attracted countless attention from the industry.

The latter is a tide work in recent years, and another adapted from teenagers after "Twilight" and "The Hunger Games".

Although it only costs 70 million yuan, the Hunger Games only invested 78 million yuan this year, and the production cost of "Twilight" in 2008 was only 37 million yuan. The new young cast and the two crazes of vampires and teenagers have been launched. The market prospects of this work have also been highly recognized.

Before the summer season was unveiled, people were also looking forward to whether "Legend of Brave" can re-prove Pixar's excellence in terms of reputation and box office; on the other hand, whether "Vampire Hunter Lincoln" can copy the box office miracle of the teenage movie adaptation and usher in a box office dark horse again.

But after the "Avengers" unveiled the competitive landscape of this summer, everything changed. After experiencing the earth-shaking and ups and downs of the past seven weeks, no one dared to assert that the box office market in North America this week will still be the same.

The truth is, so.

"Legend of Brave" has not been able to make a big reputation. At least compared to Pixar's usual reputation, the results can only be considered lukewarm. The media's comprehensive evaluation is 69 points, the Rotten Tomato Fresh Index is 78%, and the popcorn index is only 76%. This performance is better than last year's "Racing Story 2", but it is still far lower than expected.

Although it cannot be said that Waterloo or a crushing defeat, Pixar still failed to recover quickly after the defeat of "Racing 2".

"Vampire Hunter Lincoln" lost, at least the reputation was like this in the early stage. The media comprehensive review was 42 points, the Rotten Tomatoes Fresh Index was 35% and the Popcorn Index was 50%. However, such results cannot be considered an accident, just like the experience of "Twilight" being released at the beginning.

The problem is, what will the sluggish performance of reputation have on the box office of the premiere and what will the impact on the subsequent box office?

The premiere of "Legend of Brave" earned 66 million US dollars on three days of the weekend, which was basically the same as the premiere of "Racing Story 2", which was unsatisfactory; "Vampire Hunter Lincoln" delivered a bad result of 16 million, becoming another typical example of how bad a teenager movie can be.

Under the expectation, the performance of "Legend of Brave" and "Lincoln, the vampire hunter" was disappointing. Although the premiere box office data of "Legend of Brave" was second only to "Avengers" and "Edge of Tomorrow", it is currently ranked third in the summer season; but the overall momentum is still lower than expected and has failed to show stronger competitiveness.

This also means that the market impact faced by "Edge of Tomorrow" is not fierce.

At the same time, the topic of "Today's Show" was crazi, and the shocking revelations of "hereditary aristocrats" that the discussion on "Edge of Tomorrow" has not decreased but increased. It is unstoppable and has become the most popular work this summer, successfully surpassing the "Avengers" and leading the way in terms of topic effects.

Last week, "Edge of Tomorrow" delivered a stunning box office decline of 48% the next week, successfully won the North American weekend box office rankings for the rest of the year; this week, expectations naturally began to rise, and as a result, "Edge of Tomorrow" did not disappoint.

"Twenty-six percent, super low drop!'The Edge of Tomorrow' creates another box office miracle!"

"Three weeks of release, momentum remains unabated, and the 'Front of Tomorrow' is catching up with the same box office of the Avengers!"

"Incredible! The box office popularity curve is unstoppable, 'Edge of Tomorrow' is becoming the biggest dark horse in this summer!"

"Strong performance, 'Edge of Tomorrow' becomes the most popular work in the summer season in June."

"After James Cameron, the third-lowest third-week box office drop in film history, 'Edge of Tomorrow' is writing its own miracle."

...

As media reports said, 26% of the ultra-low drops, which created the third lowest record of the same period in film history. Among the works that were premiered on a large scale, only lag behind James' two works, "Avatar" and "Titanic"; compared with "Avengers", the decline in the same period was 46%.

Once again, "Edge of Tomorrow" has shown unparalleled box office potential!

With $52.5 million, the third week of release, the box office data obtained by "Edge of Tomorrow" in the three days of the weekend ranked third in the film history record rankings. The champion was "Avatar"'s 68 million, and the runner-up was "Avengers"'s 55 million.

As the media said, "Edge of Tomorrow" surpassed the "Hunger Games" in the second week of release, and the third week of release is approaching the "Avengers". The entire upward curve is so fierce that it can be said to be against the will of heaven!

As the premiere weekend was squeezed into the super schedule, no one in all media and industry insiders were optimistic about the box office prospects of this work; even Warner Bros. itself seemed to be lacking confidence and confidence, but in the end, this work copied the miracle after the release of the two works "Avatar" and "Titanic". The box office development curve became stronger and stronger, creating history step by step.

The question is, what height will the final destination of "Edge of Tomorrow" reach?

In the fourth week of June, North America's weekend box office rankings, "Legend of Brave" successfully won the championship, "Edge of Tomorrow" retreated to runner-up, followed by "Madagascar 3", "Lincoln, Vampire Hunter", "Prometheus" and "Snow White and the Hunter".

Among them, the weekend box office of "Prometheus" has fallen below 10 million, earning only 9 million US dollars, and the cumulative box office in three weeks of release will exceed 100 million. This is really disappointing for the 20th Century Fox, which has received huge expectations.

The box office data of other works arranged after it is even worse.

Tom Cruise's "Rock Age" fell by 47% the next week, and the cumulative box office was 28 million, which was doomed to lose all investments of 75 million.

Will Smith's "Man in Black 3" has accumulated a box office of 160 million in five weeks of release, but the investment of up to 225 million and expensive promotional costs make the road to profitability of this work extremely difficult.

Johnny Depp's "black shadow" has accumulated a box office of 75 million in seven weeks, and the overseas market is also in a downturn. It is estimated that the production cost of 150 million yuan is still hoped to be based on the video tape rental market.

However, the biggest dud in this summer is the "super battleship". With an investment of 200 million, the cumulative box office is only 60 million, and the weekend box office has dropped to 500,000 US dollars. Universal Pictures has lost to internal injuries. As expected, this work is the biggest defeat in 2012.

Later, after the "Alien Battlefield" landed in North America, professionals realized that they were still too young and too blind, and they concluded too early.

In a bleak cloud, even the "brave legend" that successfully won the championship could not inspire the enthusiasm of the media. All eyes were focused on the "Edge of Tomorrow". Just look at the headlines of the entertainment pages of major newspapers and magazines: it was clearly falling to the runner-up, but the titles were all "Edge of Tomorrow".

After three weeks of release, this commercial popcorn blockbuster starring Renli has accumulated a box office of 370 million US dollars, which is just a short distance from 400 million!

What's even more terrifying is that in the comparison of box office data during the same period, "Edge of Tomorrow" has quietly narrowed the distance with "Batman: Dark Knight". The gap between the two is only about 20 million, which also means that the 500 million North American "Edge of Tomorrow" is gradually evolving into a possibility. Moreover, referring to the box office decline in the third week, the probability is still growing!

Warner Bros. is already smiling from ear to ear. Even for themselves, such results are already extremely gratifying, let alone compared with Universal Pictures' dismal and frustratedness.

Last September, Warner Bros. paid a large amount of $10 million to invite Renley to join "Edge of Tomorrow", which has now become the most praised investment in the industry. In comparison, Universal Pictures has been refusing to provide higher pay, chose Vin Diesel, and changed the production plan for subsequent sequels, which now seems to be extremely stupid.

However, this is an unreal account, and everyone has their own decisions in their minds. More importantly, the box office sweep mode of "Edge of Tomorrow" has not stopped.

In the fifth week of June, there were four large-scale works released, all of which were more than 2,000 theaters, including "Teddy Bear", "Magic Mike", "Witness Protection Plan for the Black Crazy Woman", and "A sister fell from the sky". At the same time, the actors in the four works were all star-studded and the lineup was good.

Although the four most expensive "Teddy Bears" are only $50 million, the competition between them is still highly anticipated.

Sure enough, both "Teddy Bear" and "Magic Mike" broke through the siege, not only gaining good reviews in terms of reputation, but also delivered satisfactory answers in terms of box office. The summer season was about to be opened for two months. Before the Independence Day schedule arrived, the market finally heard good news of recovery, and this abnormal summer gradually returned to normal track.

However, in this bustling bustle, the box office trend of "Edge of Tomorrow" is still the most eye-catching. After delivering an astonishing decline in the third consecutive week, this work has undoubtedly become the hit of the year in 2012!

Recommend the new book of the urban god Lao Shi:
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