Agency companies and production companies are collaborators but also competitors. It can be simply understood that they need to cooperate to tap the box office potential of the market, but they must fight in the dividends of interests.

In the past thirty years, the agency has made efforts three times. The first time was in the late 1980s. Headed by Harrison Ford, the agency has won more pay for actors and is no longer a vassal of the production company. The actors' "box office appeal" has also appeared in front of people for the first time.

The second time was in the mid-1990s. The agency successfully established the "20 million club" with Arnold Schwarzenegger, King Kelly and Tom Cruise. The actors truly occupied a place in the film production industry chain and completely changed the current situation in Hollywood.

The third time was ten years ago. Headed by Johnny Depp, the agency further promoted the box office dividends, and used this as a leverage to leverage the fundamental interests of the production company. Not only was the sky-high pay, but the actors also began to enter the production level of the production company's management level.

It is simple to describe and difficult to operate. For agency companies, they need one or even more top actors who can break the balance of power and interest structure, and then the entire industry unites and completes the promotion, so that they can gain a slight advantage in front of the Hollywood producer class controlled by Wall Street.

By the way, for the previous three turns, innovative artist brokerage companies were the absolute main force. Especially for the first time, it was completely the innovative artist brokerage companies that completed the promotion with their own strength.

Now, all eyes are focused on Renli.

Because Lanli is the only actor who has the possibility of breaking the balance. Not only is he the youngest egot winner in history; but also the cumulative box office in North America has exceeded US$1.2 billion, and the global box office has reached US$2.5 billion. The most incredible part is that Lanli has no bonus for sequel movies so far.

Although "Fast and Furious 5" is a sequel movie, Renly only appeared in one movie and did not "continue".

In other words, all box office results currently have no sequel bonuses, and they rely entirely on Lan Li's market appeal, which is so strong that it makes people speechless.

If any actor can break the current shackles and get a "30 million plus box office dividend" pay, Renli is the only possibility. Robert Downey Jr. can't do it, Johnny Depp can't do it, and other superheroes of Marvel Movies and DC Movies can't do it, only Renli.

It is no exaggeration to say that after Egot, Lan Li's every move was under the gaze of the entire industry, and even the production company was no exception.

In recent times, Warner Bros., Universal Pictures and Legend Pictures have been fighting whales, but the "Jurassic Park" and "Fast and Furious" projects have attracted a lot of attention. Thomas Tour and Long Mayer are doing their best to suppress Renley's pay. In a sense, this is also something other film companies like:

On the one hand, they are eager to cooperate with Renli; on the other hand, they hope to suppress Renli's pay. This is a difficult situation. If Universal Pictures can become this "villain", then other production companies take advantage of the situation and reduce their pay and then reach a cooperation first, which is perfect.

Therefore, the little shrimp of Lanli really attracted a lot of attention in this stormy whale fight. Perhaps, at some point, he will become the key piece to change the entire market. After all, the name "Lianli Hall" now has its own extraordinary.

Emma Thomas cannot be said to be very familiar with this situation, but she also knows it well. Therefore, when Christopher said that Renley made a request for the pay, Emma said it was impossible not to panic; but now, when hearing Renley's pay conditions, Emma's first reaction was-

Can't laugh or cry.

Things are not as complicated as imagined. You can do a simple math problem based on the pay for the two works "gravity" and "Interstellar".

The former is Lan Li’s current pay level, while the latter is the expected pay level that Lan Li is negotiating; the former is 10% box office dividend, and the latter is that the production company estimates a minimum salary of 20 million plus a box office dividend of 3%, while Lan Li proposes a minimum salary of 20 million plus a box office dividend of 5%.

Then, the tax situation is not considered for the time being, and the North American box office is calculated.

If the box office in North America is 100 million US dollars in the end, the former is 10 million, the latter is 23 million, or 25 million.

If it is 200 million, the former is 20 million, the latter is 26 million, or 30 million.

If it is 300 million, the former is 30 million, the latter is 29 million, or 35 million.

If it is 400 million, the former is 40 million, the latter is 32 million, or 40 million.

With a simple and straightforward horizontal comparison, all the data suddenly became clear at a glance.

Taking "gravity" as the current market value of Lanli, if the box office in North America is less than 300 million, Lanli's current pay is more advantageous, reducing the burden on Lanli's so-called actors; if the box office in North America is more than 300 million, Lanli's advantage will be almost eroded, and the production company can win more profit margins.

If you say this alone, it seems that Lan Li will take advantage, because if the box office fails, he does not need to bear too much responsibility and can still take away the basic salary plus dividends; but the premise is that the pay of Johnny Depp and Robert Downey Jr. has far exceeded this baseline.

Johnny Depp starred in "Pirates of the Caribbean 4" with a pay of 55 million. According to Renley's above standards, Disney can only be cost-effective when the box office in North America exceeds 550 million, and the final movie's box office in North America is 240 million.

Robert Downey Jr. starred in "Iron Man 3" with a pay of 50 million. According to Lanley's standards, the box office in North America must exceed 500 million US dollars, and Disney's transactions will not lose money. The final movie's box office in North America is 400 million.

Of course, the special features of "Pirates of the Caribbean 4" and "Iron Man 3" are:

Disney theme parks and surrounding products can also create value continuously. After shooting these two series of movies, the surrounding income is far higher than the profits of the movie box office itself. Disney is still not a loss, so when it continues to invite two actors to play the same role, Disney still makes money without mercy.

But returning to actors' pay and film production, Renli's cost-effectiveness is far higher than that of Johnny Depp and Robert Downey Jr.; not to mention, major agency companies are actually watching, hoping that Renli can further increase the minimum salary of the film, 25 million or 30 million, to increase the lower limit of all actors' pay and earn more benefits for actors.

The principle is very simple.

Originally, the 20 million club was the limit of the current - although the pay of Johnny Depp and Robert Downey Jr. was the basic salary, they converted the estimated box office dividends into the number they obtained after the pay was converted into, and they could not be generalized; if the 20 million club now becomes a 30 million club, it means that the 15 million actors could chase 20 million, and the 10 million actors could chase 15 million, increasing layer by layer.

In the end, the beneficiaries may be all actors in the entire Hollywood, even supporting actors, stunt actors, extras, etc. can gain more benefits.

Of course, agency companies are not trying to get such a ceiling, not for the sake of public welfare, nor for the prosperity of actors, but for the sake of their own interests.

Now, Lan Li is not greedy or claiming to be a hero. The Lion opens a sky-high number, but is infinitely close to the psychological bottom line of the film production company and proposes a reasonable number that is irresistible. More importantly, if Lan Li sets a precedent for "20 million clubs plus box office dividends", this can also improve the treatment of actors, but it does not touch the core interests of the production company.

It can be understood in this way that Renli has taken an important step forward to satisfy the agency without breaking the absolute bottom line of the production company.

This is like boiling a frog in warm water, eroding the bottom line of the production company step by step. If Lanli's salary request is reached this time, the production company will not jump; then, after the release of "Georgeousness" and "Interstellar" and "Interstellar" will achieve great success in the box office, and then Lanli will further increase the salary, the production company will fall into a dilemma of "having to agree".

Of course, the most important premise is that the box office of "gravity" and "interstellar" can be successful.

For a horizontal comparison, when Johnny Depp played "Pirates of the Caribbean 5", the rumored pay was 95 million in the industry; when Robert Downey Jr. starred in "Avengers 3", the rumored pay was 100 million in the industry. In fact, none of these figures were officially recognized. The specific details of Disney and the actors were not disclosed, but it is certain that it will be improved compared with the periods of "Pirates of the Caribbean 4" and "Iron Man 3".

This is the struggle between the seller's market and the buyer's market.

But what makes Lan Li really powerful is that he does not need to rely on any series or role, but can rely on his strong appeal to slowly increase his pay step by step - the agency is happy with it, while the production company is... in a mixed mood, half bitter and sweet way. But in the final analysis, the production company will still agree.

cunning!

Such a decision is really too cunning. It is just right, but it hits the heart of the film company, but it makes it impossible for the production company to refuse toughly. Don’t underestimate a set of numbers, this is exactly the art of negotiation.
Chapter completed!