1529 600 million threshold
In the fourth week of October, North America's weekend box office rankings, champion, "gravity"; runner-up, "Idiot Funny Show 4"; third place, "Captain Phillips"; fourth place, "Black Gold Murder Intention"; fifth place, "Gourmet from the Sky 2". Among them, only the top three ranked last box office exceeded the threshold of 10 million.
It can be seen that the overall competitive level of the autumn period is clear at a glance, but it has increasingly focused all the attention of the entire market on the only work that has created a miracle.
After being released for four weeks, the cumulative box office of "Georgeous" officially exceeded 450 million, and without any suspense, it became the 19th film work in North American history with a box office of over 400 million.
At the same time, "gravity" also created a series of records, tying the same period of "Avatar", and the feat of cumulative box office exceeding 450 million was spent 28 days, lagging behind the "Avengers" and the "Dark Knights" 27 days, and the two works temporarily tied for the third place in film history.
At this point, from the first week to the fourth week in October, "gravity" burst out with incredible box office dominance, almost completing a powerful four consecutive championships with a sweeping away army, truly dominating the North American film market this fall. No powerful dominance can be shaken.
But what is more important than the champion is that for the first time, people have seen the autumn season, which also has endless box office potential, just like the holiday season after the emergence of "Twilight", the only question now is: what is the rule? How should major film companies explore it? Can "gravity" become a template?
In just four weeks of release, the North American region of "Georgeous" has ranked eighth in the cumulative box office, temporarily lagging behind seven works including "Avatar", "Titanic", "Avengers", "Edge of Tomorrow", "Dark Knight", "Star Wars Prequel 1: The Ghost Threat" and "Star Wars".
Among the works currently ranked before "Georgement", the top three in North America's box office exceeded 600 million, and the top five in North America's box office exceeded 500 million.
Now, there is basically no suspense that "gravity" has exceeded 500 million. All experts' eyes have turned to 600 million, but the problem is that 600 million is definitely not that easy to touch the heights
The box office trend curves of "Avatar" and "Titanic" are too special and too outrageous. The former has lost less than 30% for eleven consecutive weeks, and most of the time it is less than 20%. The latter has won the box office championship for 15 consecutive weeks, and the weekend box office declines are all lower than 20%. Such performance is almost unreplicable, and there is really no reference value.
Then, the only reference object is the "Avengers".
The "Avengers" released in the summer of 2012 has reached 523 million in the same period in the past four weeks, which is 73 million US dollars higher than "gravity". This is an unshortenable gap. This also means that if "gravity" wants to become the fourth North American work with a box office of 600 million yuan, the subsequent box office decline needs to be better and even outrageous.
Even more amazing than the current performance!
Otherwise, why do everyone say that the box office of 600 million is the highest threshold that is unattainable? Otherwise, why are only three works in the entire history reaching such a high level?
Now "gravity" will face even more difficult challenges. The bad news is that Halloween is coming, and a large number of competitive commercial movies are coming; the good news is that the holiday season has begun, family audiences have emerged, and the film market has become lively again.
Of course, the premise is that the audience's enthusiasm for watching movies was not overdrawn in advance due to the outbreak of "gravity", and they are still willing to go to the cinema.
In the first week of November, the market immediately began to pick up, with five movies officially premiering, and three of them released more than 3,000 theaters, namely "End's Game", "The Last Las Vegas" and "Turkey Movement".
"Turkey Movement" is a famous independent film production company, Relative Media Theory. They signed a joint cooperation agreement with Universal Pictures and Sony Pictures, which is somewhat similar to the previous relationship between Legend Pictures and Warner Bros. Relative Media Theory also obtained funds from Wall Street like Thomas Toul, and then selected suitable script projects to invest.
Compared with media theory, it is well-known throughout Hollywood because their boss Ryan Kavanaugh is a mathematical genius. He firmly believes that everything can find a logical thinking framework in mathematics and predict the development direction of things, even artistic creation is no exception.
In 2012, there was a movie called "Punishment Got Gold". It was adapted from real stories, using big data to select baseball players and implement tactical strategies, which achieved success in the league; and Ryan Kavanaugh's investment method is called "Punishment Got Gold", which invests purely by mathematical methods. In fact, it was later "big data", which is Netflix's method of making movies.
By the way, the "Punishment Got Gold" film project tried to seek investment relative to media theory, but according to the analysis of the data model, Kavanaugh believed that sports movies would not make money, so he gave up "Punishment Got Gold". Later, the movie was very popular and even won an Oscar nomination.
However, Kavanaugh still used his data model to achieve many successful investment cases, such as "Spy Shadows 4", "Brathermaids", "Social Network", "Dragon and Tiger Youth Team", "Les Miserables", etc. In 2011, relative media theory became the ninth-ranked film company in North America's annual revenue.
In fact, this data model framework of "penalties into gold" originated from Wall Street's investment model, which was later proved to be unsuitable for film creation. Since 2013, there have been one bad movies compared to media theory, and finally declared bankruptcy in 2015.
This time, the "Turkey Mobilization" is an investment project that Kavanaugh chose after big data calculations. He invested 55 million yuan and invited a group of big-name actors such as Irving Wilson, Woody Harrison, and Amy Poehler to dub. Even the schedule is calculated based on the data model.
It cannot be said that it is the focus of everyone's attention, but the box office trend of "Turkey Movement" has indeed attracted a lot of attention.
"The Last Las Vegas" is a comedy film produced by the BS Group's film studio. Morgan Freeman, Robert De Niro, Michael Douglas and other veteran actors joined, and the director filmed Jon-turteltaub, who produced works such as "National Treasure", "Love at Second Seer", and "The Apprentice of the Magician", with an investment cost of 28 million.
Who knows, maybe comedy movies can take a different approach in the holiday season and achieve box office breakthroughs? The leading actors are all veteran actors with great audience popularity, and they can indeed gain a lot of advantages in the holiday season.
In addition, "End's Game" is the most important work.
With the popularity of teenage films such as "Harry Potter", "Twilight", and "The Hunger Games", countless classic works have entered the sight of major film companies one after another. Dingfeng Entertainment is one of the experts, who have discovered the classic work "End's Game" in 1985.
This film was created by contemporary American science fiction writer Oon-sott-ard, the only writer in American history to win the Hugo and Nebula Awards for two consecutive years. The one who achieved this feat was "End's Game" and its sequel "The Dead's Spokesperson".
In fact, after the publication of "End's Game", major film companies have always tried to adapt, and the original author Orson has repeatedly revised the script, but it was not until the intervention of Tingfeng Entertainment that the movie officially started its journey to the big screen. In the preparation stage, because the original work is based on the majority of readers in North America, the movie is highly anticipated. Many professional media in the industry even believe that this work has the ability to copy the "Harry Potter" miracle.
It is precisely because of this confidence that Tingfeng Entertainment spent 110 million yuan to invite South African director Gabin Hood to take charge of the director. He won the Oscar for the Best Foreign Language Film Little Golden Man in 2005, and then filmed "Wolverine" in 2009, which has gained a lot of recognition in the industry.
The cast is even more exciting, asa-butterfield joins forces with Hayley Stanfield, and Abigill Bryslin as the leading role
Haley made a splash with the "thunder of the earth", Abigil successfully made a way with the "little sunny beauty", and Asha had a wonderful performance in the "Boy in Striped Pajamas" in 2008, and then starred in the 2011 "Hugo".
As for the veteran actors, Harrison Ford, Ben Kingsley, and Viola Davis joined the film.
It is no exaggeration to say that this work is highly anticipated even in the summer season, but Tingfeng Entertainment still chose the holiday season that it is most familiar to Tingfeng Entertainment, which was started here. Now they still hope that "End's Game" can create "Harry Potter" and "Hunger Games"-like miracles.
One of the three works is selected at will. From the analysis of paper strength, it seems that they have the ability to leverage the box office in the holiday season. The intensity of competition during the Halloween season immediately rose suddenly, which also means that the real challenge of "gravity" has finally arrived.
North America’s six hundred million?
It depends on whether the next competitor agrees!
Faced with the powerful impact of the three works, the box office trend of "gravity" is particularly steady. Even during the Halloween period, this movie has become the first choice for many family movie viewing crazes. Should this be unexpected? Or is it reasonable? But no one can explain it clearly now.
In the fifth week of the release, the box office curve of "gravity" was added to Halloween, and it took a beautiful recovery curve. The box office decline in the three-day weekend was successfully controlled at 28%, and finally won 27 million. At the same time, the accumulated box office has reached 490 million, which is only one step away from 500 million!
Chapter completed!