The concert of "Dream Back to Kerosene Lamp Bar" came to an end in the center of a tide of tears. This event became the annual event of 2013 in every aspect.

First, the concert was held based on the original soundtrack of the movie, but filled the Madison Square Garden; second, the support of popular singers such as Ed Sheeran, the son of Blessed, bon-iver, John Legend, etc., without any penny, and support with loyalty; second, the news about the Folk Music Festival and the second series of Lanle; lastly, the belated Encore.

Each message is listed separately and is worthy of attention and discussion. Now that all the messages collide together, the strong chemical reaction that bursts out becomes more and more incredible!

At the moment in 2013, the global music market is shrinking, record sales are declining year by year. The market share of digital sound sources is increasing rapidly, but net profit revenue is far from keeping up with the speed of record losses. The only thing that can remain strong now is the tour market.

You can simply browse the news and see that almost all the top popular singers online, including Paul McCartney and Madonna, are no exception. They are on tour all year round. This is the most direct reflection of the summer season traveling in music festivals in major cities, the year-round tours, and the occasional large-scale world tours, and so on.

But even the tour market is now slightly sluggish due to the global economic regression: the size of the tour venues, the number of tour sessions, the region and size of the tour cities... These details can be seen from different details.

London's Millennium Dome O2 Stadium and Wembley Stadium, Cologne's Lanxes Arena, Toronto's Air Canada Center, Los Angeles Staples Stadium, New York's Madison Square Garden, etc. These are top performance venues that only a few popular singers dare to challenge. If you don't pay attention, the concert attendance rate is terrible. It's not a big deal to be embarrassed, but it's a loss.

Although Madison Square Garden can only accommodate 20,000 spectators, and the venue capacity is nothing, because it is located in New York, where entertainment life is rich and colorful, attendance is still a arduous challenge; and tonight, "Dream Back to Kerosene Lamp Bar" created the most lively and exciting performance in 2013, from attendance to audience feedback, it was full of popularity!

Of course, an important factor cannot be ignored:

This is a free concert! All income is made up of the audience's own donation! This undoubtedly creates prerequisites for 100% attendance and more than 3,000 outfield audiences.

However, after the concert ended, Sony Classic officially stated that the ticket revenue of the whole audience was as high as 1.8 million US dollars!

The ticket revenue alone reached such a number, which is absolutely incredible and incredible! You can clearly feel the strong support of the audience, which further proves the great success of this concert. It is becoming more and more valuable under the current market recession.

Immediately afterwards, Sony Classic officially announced that they would donate all their ticket revenue to the Heather Cross Foundation; in addition, they will make up the difference in the name of the "Drunk Country Folk" crew, and raise up to two million US dollars to sponsor the foundation's next funding project, hoping to help more people.

It is worth mentioning that the Heather Cross Foundation has been operating for more than 18 months, and the full sponsorship of amyotrophic lateral sclerosis is being strongly promoted; at the same time, foundation manager Robin Hulzer officially announced in early October that the foundation will continuously and regularly allocate 20% of funds every month to accept sponsorship applications for other difficult and complicated diseases, and do its best to help more patients in difficulties besides amyotrophic lateral sclerosis.

At that time, Lanli was promoting "gravity" at the New York Film Festival. After receiving the news, the reporters came to ask if Lanli knew about it. Lanli said, "This is the opinion of a friend." The Cross. "We hope to contribute a meager force to change society. This is not easy, but we will continue to persevere."

Now Renley finally understood Bill Gates' mentality.

Every year, Bill Gates would transfer a fixed proportion of funds from all his income dividends and give back to various charitable fund projects. Because they knew deeply that after the account numbers reached a certain level, they would be just a series of simple numbers. Relying on themselves and their entire company to spend, it would never be spent. Wealth from society must be given back to society, which is a virtuous cycle.

The same is true for Renley now.

The concert "Dream Back to Kerosene Lamp Bar" was undoubtedly a huge success, creating endless discussions throughout North America.

According to industry rumors, Harvey Weinstein scoffed at Sony's classic "little behavior". He believed that this was completely a cheap and vulgar academy public relations move, and the ultimate goal was to build momentum for the publicity of "Drunk Village Folk Songs".

On the surface, Sony Classic donated all the ticket revenue of the concert, thankless and held a grand concert, which not only did not make a profit but also had to lose money; but the actual situation is that the concert retained its original style, without gorgeous lighting and luxurious stage design, and even the performance guests voluntarily appeared for free, and the cost has been reduced to the minimum. Compared with the college's public relations expenses that are more than one million, it is not worth mentioning at all.

Now during the awards season, a top luxury private party is held, and the cost generally ranges from $150,000 to $400,000, which varies according to venue, city, guest lineup, etc.; the cost of this concert held by Sony Classic may not be enough.

A simple horizontal comparison shows the clues.

As a veteran in the industry, Harvey Weinstein can easily see the essence through the phenomenon, so he naturally doesn't care. What's more, he believes that Sony Classic is just doing useless work. "Those touched audiences do not have the right to vote. However, the industry insiders who truly hold the right to vote are moved, but they are not as touched as the friendship offensive at private parties. Sony Classic is completely invincible and does not score points."

Harvey represents a view and attitude in the industry, but as for whether it is correct or not, we can only wait for the awards season to be announced.

However, one thing is certain: Sony Classic has undoubtedly achieved great success in promoting the film!

On December 27, the day when the concert "Dream Back to Kerosene Lamp Bar" was officially held. It was a Friday and the fourth weekend of "Drunk Village Folk Songs" continued to be previewed. With the craze of the concert, the "Drunk Village Folk Songs" that remained in forty-five venues in the fourth week successfully maintained its strength during the preview period, and pushed the cumulative box office of the movie over 10 million in one go.

But objectively speaking, the influence of the concert did not fully ferment during the weekend, but gradually showed its power in the next week to two weeks. The most direct proof is that the sales of the two albums "Don Quixote" and "Drunk Village Folk" soundtrack both rebounded strongly; it was also reflected in the expansion of the box office of "Drunk Village Folk".

In the first week of January 2014, the entire North American film market was calm. The only newly released work was Paramount's "Spiritual: The Legend of Ghosts", but overall, the market is still the world of "Frozen".

Whether it is "The Hunger Games 2" or "The Hobbit 2", they are all overshadowed by the amazing box office trend of "Frozen". This cartoon has truly become the hit of the year, strongly announcing the awakening and counterattack of Disney's animation department. After Pixar controlled the market for many years, Disney finally regained its traditional strengths.

In addition, works in awards season have become the main force in theaters.

This year's awards season works are generally "big" and have reached the top level, from actor cast to production lineup to distribution scale. Big-name actors and big-name directors and big-name directors and big-name production combinations have made various distribution companies have to consider the box office and popularity profit ratio in the process of planning theater screenings. As a result, the theaters in the winter season have become a little lively.

"Georgetic" is the first hit this year. Then Leonardo DiCaprio and Martin Scorsis collaborated on "Wolf Street"; Brad Pitt producer Michael Fassbender; David O-Russell joins forces with Christian Bale and Jennifer Lawrence’s "American scam", Spike Jones and Joaquin Phoenix, "Big Dreamer"; Tom Hanks and Sandra Brock’s collaborated on "Ten Thirty Years of Slaves"; David O-Russell joins forces with Christian Bale and Jennifer Lawrence; "She"; Tom Hanks and Sandra Brock; The star lineup is really countless, and this is just a part of it.

Except for "She" still in the preview stage, the screening scale of all other works has reached more than 2,000 theaters. In the cold and depressing winter season, they are definitely a strong contender for box office champions. For example, "Wolf of Wall Street" swept over 60 million yuan in just two weeks of release, and the hot topic discussion has always remained high.

Among them, the "Drunk Village Song" issued by Sony Classic is like an alien, always orderly and slowly unfolding its own expansion steps.

After the concert of "Dream Back to Kerosene Lamp Bar", Sony Classics has truly launched its first step after the expansion. Because the reputation fermentation and the rise in expectations have reached a sufficient level, if you continue to wait, it will begin to decline. Now the audience must see this work.

As a result, in 155 theaters and 35 cities, the "Drunk Village Folk Song" ushered in the first** expansion. The box office performance of a single museum is still the focus of attention. Almost half of the distribution companies in North America have attracted curious research attention!
Chapter completed!