A net worth over 100 million? Huge insurance?

It's not just the "Interstellar" crew, but the rumors about Lan Li in the entire Hollywood industry are getting more and more intense. Although this is the necessity of "there are many people who are popular, right and wrong", what's going on? Things need to be cleared up again. Although the awards season is heading towards a climax step by step, it seems that all eyes are concentrated, but no one should forget: the New Year has just arrived, and the time to bid farewell to the old and welcome the new has arrived.

2013 officially came to an end. In the year of 2014, various inventory was released, and the year-end box office rankings are undoubtedly the absolute focus!

What's more, this year's film market is surging, and it cannot be easily ignored inside and outside the industry, and the bustling discussion craze cannot stop.

Since the birth of the summer concept, the North American film market has won the championship in the year-end box office rankings for the first time in history, and it is the "gravity" that accomplished such a feat!

"Georgement" has an amazing box office of 635 million, not only became the fourth work in film history to exceed 600 million in North America, but also easily crowned the annual champion, laughing and proud of the heroes, and its strong dominance has continued from autumn to holidays and winters, and has become the absolute topic of 2013 with a shocking attitude!

It is not a summer or holiday period, but a premiere in the autumn period. But a work in the autumn period has become the champion of the year-end box office rankings? This has truly changed the definition of schedule in the entire industry.

Not just autumn!

Since autumn can break the shackles, does that mean that winter and spring may also brew more potential? This has completely changed the thinking mode of major film companies. From distribution strategies to schedules, it has broken the fixed frame of schedules, presenting a prosperous scene.

The "Fifty Shades of Gray" during the Valentine's Day schedule in 2015, and the "Martian Rescue" in the autumn schedule.

"Kung Fu Panda 3" and "Deadpool" in the winter of 2016, and "Captain Sally" in the autumn.

"Wolverine 3", "Kong: Skull Island" and "Beauty and the Beast" in the spring of 2017, "Blade Runner 2049", "The Joker's Return" and "Ace Agent 2: Golden Circle".

The "Brave Game" in the winter of 2018, the "Black Panther" and "No. 1 Player" in the spring, and the "Venom" in the autumn.

All of these works have similar characteristics: they have highly favored box office potential, but avoid the summer and holiday periods where strong enemies gather, and develop more potentials for winter, spring and autumn periods throughout the year, which plays a crucial role in promoting the overall explosion of the entire box office market.

Except for the unsatisfactory box office of "Kong: Skull Island" and "Blade Runner 2049", the reputation of "Venom" is far lower than expected, and all other works have achieved a win-win situation in box office and reputation!

Everything comes from "gravity" breaks the blockade of the autumn period and creates miracles. The powerful influence of the butterfly effect can be seen now.

In other words, the box office success of "gravity" has given the entire film industry the opportunity to re-examine the schedule.

In the early 1980s, the concept of summer season first appeared. The reason is very simple. The weather and time in summer are more suitable for going out, which makes the audience more willing to go to the theater to spend time. In addition, it is summer vacation, and students and family audiences undoubtedly become the mainstream, which gradually formed the concept of "summer season".

But now, the concept of four seasons has become increasingly distinct, and the market is quietly changing. Thanks to the existence of the Internet, imdb, rotten tomatoes, cinema scores are a reference data, while the reputation of social networks led by Facebook and Twitter is another reference data, which makes the audience have more possibilities for movie choices.

The summer season may also have a box office avalanche; other off-season seasons may still kill the dark horses of the export. The core issue now is no longer "how to get the audience out of the house", but "how to get the audience into the cinema", and the focus of distribution and publicity has quietly changed.

"Georgetic force" is the best example.

Warner Bros.'s publicity strategy was obviously a mistake, but relying on Cannes' excellent reputation and Lan Li's appeal, it ushered in a reputation frenzy after its premiere. Warner Bros. made a quick decision to correct the mistake, temporarily adjusted the distribution tactics and marketing content, and then the entire North America witnessed the box office miracle.

Ladies see box office numbers, while professionals within the industry see the rules hidden behind the box office curve.

So, the rules of the entire industry began to change little by little.

Returning to the "gravity", even after the year-end box office rankings came out, people once again looked at the North American box office of 635 million, which was still shocking. The powerful shock of the numbers has a crushing pressure, which really makes people look at it. This result was crowned the year-end champion crown without any hesitation!

After that, "The Hunger Games 2", "Iron Man 3", and "Frozen" respectively occupied the second to fourth place respectively. It is worth mentioning that the box office of the top four works in North America exceeded 400 million, which is also an unprecedented first, further bursting out the infinite potential of the entire market.

Faced with such a phenomenon, economists analyzed this:

The "lipstick effect" appeared during the Great Depression. In the economic downturn, people still had a strong desire to consume, so they would turn to buying relatively cheap luxury goods. Lipstick, as a "cheap non-essential thing", can play a comforting role for consumers, which greatly stimulates the sales of lipsticks.

Now, the "lipstick effect" has been passed on to the film market. Because in the United States, the price of movie tickets has always been stable between seven dollars and fifteen dollars. In other words, it is equivalent to seven yuan of domestic living expenses, which is undoubtedly a low consumption.

There is no distinction between the "lipstick effect" and the four seasons of the year are no exception. It is in this context that the success of "gravity" further promoted the plan of major Hollywood film companies to break the shackles of schedule. The advancement of the wheel of history has never been achieved by a person's power, but the glory of the hero "gravity" created by the times is just pulling the trigger.

No matter what, the box office of the four movies broke through 400 million, which is undoubtedly a great news.

Going further, "gravity" and "Frozen" are both dark horses, and shocking energy burst out in unexpected situations, which really attracted the attention of the entire market.

Subsequently, "Despicable 2", "Superman: Iron Body", "Monster University", "Hobbit 2", "Fast and Furious 6", and "Demon Realm Wizard" occupy the remaining six places in the top ten. "Despicable 2" is the only work that has exceeded 300 million.

Among them, the box offices of "Superman: Man of Steel", "Hobbit 2" and "Fast and Furious 6" are far lower than expected, and they are all stuck in the 200 million range, which is seriously inconsistent with investment, expectations, publicity and other supporting facilities, which is a big disappointment. Especially the first two works, all belong to Warner Bros. "Hobbit 2" belongs to Warner Bros. New Line Film, which also puts Warner Bros. in more dilemmas. Kevin Tsujihara is really under great pressure.

The only thing that is thankful is that these movies are not only failed works, but behind them, there are more than one more regrettable and regretful works!

The eleventh place, "Star Trek: Darkness Without Borders", the box office in North America was 228 million.

The twelfth place is the "Zombie World War", with a box office of 202 million in North America.

No. 13, "Drunk Country Folk Song", the box office in North America was 20.7 million.

No. 14, "Thor 2", the box office in North America was 194 million.

No. 15, "Crazy Primitive Man", the box office in North America was 187 million.

The premise of the entire list is that thirteen works with box office exceeding 200 million in North America have appeared in all parts of North America. The overall performance of the whole year is undoubtedly worth celebrating, which also created a new high in the year-end total box office in North America, which means that there is more content worth slowly exploring the potential of the box office market.

However, behind the box office breakthrough, many disappointing works still appear.

"Star Trek: Darkness Without Borders" and "Thor 2" were the first to be hit. The former invested 190 million yuan, while the latter cost 170 million yuan, but the box office data of both works were far from reaching expectations.

The global box office of "Star Trek" is only 467 million yuan. If the promotion costs are added, Paramount actually lost more than 40 million US dollars. Although Paramount can still achieve a balance of revenue and expenditure by relying on the recycling of interests of the videotape rental market and surrounding markets in the future, but what they need is far from "break-even".

After that, Paramount directly replaced director JJ Abrams, allowing him to retreat to the second line and serve as producer. The real reason behind this was not just the strong protests from hardcore fans.

The global box office of "Thor 2" reached 600 million US dollars, which made Disney make a small profit. More importantly, the Marvel Universe they built has finally taken shape, and the market appeal of comic copyright has been in place, which also means that Disney's entire plan has been successful and the subsequent preparation can be fully launched. Then there is no need to worry about some losses in the box office in North America.

Despite this, the North American box office of "Thor 2" is still powerless. Losing to "gravity", people can also say that it was because the movie box office was out of date; and losing to "Drunk Country Folk Song", even Disney's face was a little unhappy. What is certain is that from then on, the showdown of "Ranley Hall vs Chris Hemsworth" has really disappeared.

Simply put, Chris Hemsworth is no longer qualified to compare with Renley in the same position, and no one is interested.

At the beginning, Chris chose to "borrow" Lanli's script and achieved his career: he once told himself that the gap between them will become bigger and bigger in the future, and in the end the two will not be on the same level, so he doesn't need to care about Lanli at all, and Lanli will not be his problem.

Now, his ideas have become a reality, and the gap between them is indeed getting bigger and bigger, and they are completely at two levels, and they are indeed no longer a problem for each other.

It was just a reversal of his expectations.
Chapter completed!