1803 Detonate the Internet
Renly Hall is in the center, with Allen DeGeneres and Cate Blanchett on the left and right sides, then Meryl Streep and Bradley Cooper behind him, Julia Roberts, Channing Tatum and Nicholas Holt, and then surrounded by Jennifer Lawrence, Jared Leto, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong and Pete Nyong’o.
In this selfie, there were fourteen faces appearing in front of each other, bustling with every corner of the photo, even at the Oscars, it can be called a star-studded gathering.
What is most rare is that in the photo, a surprised and shocked smile appeared on the faces of each guest. It was not the perfect smile used to pose in a selfie, but the vivid capture of vivid moments. The joy and lightness created by the accident between the eyebrows and eyes were completely vivid on the paper, making the whole photo extremely vivid.
Every viewer who watched the live broadcast understood what was going on.
After the selfie, Allen introduced the next guest on stage, and then she immediately posted the picture on her Twitter account and wrote a tweet, "Ranley Hall should compete for the title of Best Photographer of the Year, and then say once again, who can say no to him? This is definitely the best photo of all time! #Oscar."
The social network, which had been lively for nearly two hours tonight, suddenly exploded.
"Hahahaha, did Master Lanli create an Oscar record? Come on, let's shout: boob!#Oscar together"
"Young Master Scheming is really cute, what should I do? I also want to take a selfie with you! #Oscar"
"God! Renly Hall and Nicholas Holt are in the same frame, I'm going to die! #Oscar"
"The best selfie of the year, no doubt! But what I am even more depressed is why they look good at taking photos? I can't find the best angle even if I take a selfie for thirty minutes. #Oscar"
"This is the annual carnival party! #Oscar"
"What should I do? I want to see the young master's point. Please tell me, I'm not the only one. #Oscar"
"Young master is open/yellow/speak, hahahaha, please allow me to laugh for a while, my wish is over, hahahahahaha.#Oscar"
"Did I notice it? Meryl Streep's husband Don Ganmo showed an embarrassing and polite smile next to him. I think he must be thinking: Attending the Oscar today is not an advance statement! This is really funny. #Oscar"
"Hand handsome, cute, elegant and noble, this selfie should be the peak that cannot be surpassed, right? Does anyone want to imitate it? #Oscar"
"Ahhhh, scream, ahhhhh! The dreamy picture! #Oscar"
"Can Renley Hall and Jennifer Lawrence partner up for a talk show? The picture should be very exciting. #Oscar"
"The only regret, Ryan Gosling didn't come over, bad reviews! #Oscar"
The entire Twitter platform is almost paralyzed, and it is refreshing at a frequency of 6,000 pieces per second, creating the illusion that "everyone is discussing Oscars" - or in other words, it is not far away, even if not.
Tonight's Oscars ceremony, from the clever interaction in the opening stage, to the wonderful succession of the performance stage, to the approachableness in the transition stage... Allen DeGeneres really mixed the characteristics of social networks into the awards ceremony.
Allen used his Twitter account as a medium to break the shackles of the fourth wall and break free from the shackles of live broadcasts, allowing every netizen who uses Twitter to feel the live atmosphere of the Dolby Theater at the first time and participate in the interaction. At the same time, he can also combine the live broadcast images presented on the TV screen to form a contrast online and offline. The experience is undoubtedly new and trendy in 2014, bringing completely different new feelings, and successfully injecting a fresh and unique temperament into the old Oscars-
Although Allen's fusion is still a bit awkward and deliberate, this is still a successful attempt.
The sparks and heat waves accumulated bit by bit, the attention and discussion that have been promoted layer by layer, were finally concentrated on this selfie, burst out vigorously, successfully climbing to the peak, creating a terrible peak that cannot be surpassed and difficult to replicate.
The frequency of discussions of six thousand pieces per second set the second highest record in Twitter's history - second only to the post-match discussion tsunami of the Denver Broncos overtime in the overtime reversed the Pittsburgh Steelers, when Tim Tebow created a miracle like the Son of God, and a craze of discussions of nine thousand pieces per second broke out on Twitter.
The self-portraited tweets of stars were retweeted 800,000 times, easily breaking the highest record in history. The previous record was maintained by the current US President Barack *****. After he was successfully reelection in early 2012, he posted a photo of himself and his wife hugging at the scene of announcing the success of reelection, which was retweeted 778,000 times, setting a record.
but!
The previous tweet retweet record "778,000 times" was the final total, while the "800,000 times" of self-portraited tweets were created in just twenty minutes - in other words, the highest tweet retweet record was easily refreshed within twenty minutes, and with the advancement of time, it is still striving to challenge new highs!
In thirty-three minutes, the first tweet in Twitter history that "reposted more than one million" was born.
In ninety minutes, the first tweet in Twitter history that "reposted more than two million" was born.
Twenty-four hours, the first tweet in Twitter history that "reposted more than three million" was born.
...
In the end, this self-portraited tweet was retweeted 3.8 million times!
Three million and eight hundred million!
Although everyone is looking forward to the birth of a brand new record and many people have foreseeed the inevitability of record refresh, is such a number too fierce?
In a horizontal comparison, the original record maintained by Barack is just a fraction of the new record. The original record was nearly five times more powerful in one go, and the characteristics of the social network era were fully utilized. This is really exaggerated and cruel, and it really makes people feel the strength of the stars.
Just like after Barack was successfully elected president, many media called him "the first president of the social network era"; now Oscar has also opened the door to social networks for the first time, and has seen the popularity and attention brought by instant interaction in the Internet era for the first time. Compared with the radio and television eras, this is obviously no longer a contest at the same level.
After the award ceremony ended, many survey institutions conducted relevant statistics. The results showed that the popularity and attention of this year's Oscars among the younger generation have set a record high; not only that, in the audience satisfaction sampling survey, the satisfaction of the main audience group aged 18 to 49 increased by 36 percentage points, setting a new high after the "Titanic" ranked first in 1998.
There is no doubt that this is a very, very successful attempt to innovate!
Of course, not everyone likes this result, especially those judges over fifty years old, whose protests and opposition are destined to not be calm.
But all this was expected by the Academy.
Last year, Seth McFarlane's bold and open hosting style encountered many criticisms, and many people believed that the pace of reform of the college was too radical; similarly, this year, the same is true, and the hosting style of Alan DeGeneres breaking the traditional mysterious temperament will inevitably usher in many controversies.
However, it is certain that the academy that has tasted the sweetness for the first time this year will not give up, and their reforms will inevitably continue - how to adapt to the new changes in the Internet era after the rating habits have undergone tremendous changes, this is a question that must be considered at every award ceremony, and Oscars are no exception.
Either change the adaptation to the times, or conservatively encounter elimination. Things are so simple.
In fact, it was not just a hot discussion on the Internet, but the Dolby Theater scene was also lively - for the guests present, it was also a brand new experience.
The award ceremony was still moving forward in an orderly manner, but the discussion about the selfie just now was still surging between the guests, and even Meryl was a little distracted, "How did that thing work?" She leaned over and asked Renli in a low voice.
Lanley casts her confused eyes, and then Meryl goes on, "I have never tweeted. Yes, never."
"Are you sure you asked the right person?" Lan Li raised his eyebrows slightly - he is also a person who is almost invisible on Twitter.
Meryl tilted her head slightly, "Say that, at least you are a young man, right?"
"...I can't refute." Lan Li chuckled, "I'll show you during the rest."
Meryl nodded in understanding, and then both of them turned their eyes back to the stage and continued to pay attention to the progress of the award ceremony.
Turning his head, Renli could see Kate's meaningful vision, as if saying: It seems that the craze will continue for a while.
Lanli shrugged and responded with a smile.
The situation tonight seems like maybe maybe... something is wrong. The awards are always ongoing, but other awards are not able to attract more attention except for the best supporting actor at the opening. Instead, the situation outside the awards has triggered more discussion on social networks. Is this really good? Especially for the staff behind the technical awards department, this seems to lack some respect.
But this is Vanity Fair, where focus and gimmicks are the topics that never fade, especially when Allen unveiled the mystery of the Oscars for the first time through Twitter. How could anyone miss it? Compared to the awards, these behind-the-scenes footage are much more interesting, and even the competition for the Best Picture Award cannot be compared.
However, it's time to return to the main business, and there are awards waiting to be awarded.
Chapter completed!