In the second week of June, the North American summer season is still very lively. This week, two heavyweight sequels, "Dragon Tiger Teen 2" and "Dragon Trainer 2". The predecessors of both works achieved excellent results in both reputation and box office performance in the year they were released. The sequel's decision was a big hit.

The last "Dragon and Tiger Young Team" was released in 2012. It originally received a good box office of 138 million North America and 200 million North America with an investment of $42 million, and Sony Columbia Pictures once again saw the prospects of the series of movies and immediately confirmed the shooting of the sequel.

The last "Training Dragon" was in 2014. This reputation-worthy work reversed the calm trend of DreamWorks in recent years. It won a lot of praise after "Kung Fu Panda". The Oscar defeat in "Toy Story 3" that year also made countless industry insiders feel sorry for it; the box office performance was slightly lower than expected, with a production cost of up to 165 million yuan, while the revenue data of 200 million yuan in North America and 490 million yuan in the world is not amazing, but Paramount and DreamWorks decided to make a sequel.

The two sequels returned to the market two years and four years apart respectively. It can be directly seen that the obvious gap between the production cycle of animated films and live-action films. Among them, "Training the Dragon 2" has experienced the turmoil of DreamWorks - leaving Paramount to switching to 20th Century Fox and changing the door also added more uncertain factors to publicity and distribution work.

After the schedule was officially finalized, major mainstream media have attracted attention, which is undoubtedly one of the most intense and closest weekends this summer.

On the one hand, the "shit/piss/fart" comedy has gradually stabilized in recent years. The premiere in 2012 chose the March off-season, but it still achieved excellent premiere weekend data of 36 million. The sequel has arrived at the summer season with popcorn. The box office prospects are optimistic and rising, and it has the motivation to burst into a movie-watching frenzy.

On the one hand, there is an animated film that always occupies a place in the summer season. This year when Pixar is out of battle, DreamWorks' competitiveness has undoubtedly surged, but under the cover of excellent reputation, the box office of the premiere weekend was only 43 million, which was not completely detonated, which also added more suspense to the sequel's box office.

The outcome is unpredictable!

On Tuesday, "Training the Dragon 2" was the first to hold a grand premiere at Universal Studios Orlando. Twentieth Century Fox reached a cooperation agreement with Universal Studios to hold a premiere party at Universal Studios. Learn from Disney's experience and transform the cartoon premiere into a carnival feast and a national carnival.

On Wednesday, "Dragon and Tiger Teenagers 2" was released at the Regency-village in Los Angeles. Sony Columbia Pictures set up a series of interactions in various attractions in the city, forming an interaction similar to the Olympic torch relay, fully mobilizing the crowds in midsummer.

Although both works avoided the popular Los Angeles Chinese Theater in the premiere, the careful planning and arrangement of the premiere can still show the efforts of the publicity and distribution department.

From the perspective of theme style and market positioning, "Dragon Tiger Youth Team 2" and "Dragon Trainer 2" do not overlap, so there is no need to worry about the stunning matchup against the marsh. This is also because the two film companies did not adjust the schedule; but the release of the same period still inevitably requires the problem of audience diversion-

"If you only want to watch one movie on Saturday night, which one should you choose?" "There are only two hours on Sunday afternoon, which one should you choose?"

For such choice issues, the audience must still make a decision.

What's more, in addition to the head-on competition between the two premiere works, they will also face the oppression of the next week of "Interstellar Crossing". Now they need to add a "fault in the star fortune" and a "Maleficent Curse" that is gradually weak but still unneglectable, which also means that the competition is even more intense than imagined.

After all, the market capacity is limited.

Soon, Sony Columbia Pictures and 20th Century Fox began to shake their heads - not because they lack confidence in their works or because the first batch of media comments were unsatisfactory, but because the "Ranley Effect" was too strong, and the reputation of "Interstellar" gradually burst out with energy, stealing all eyes.

According to official data from Google and Twitter, the topics of "Dragon Tiger Teenagers 2" and "Dragon Trainer 2" have both ranked among the top ten in the global hot trend list.

"Dragon and Tiger Young Team 2" is a little ahead, mainly due to the unique advantages of live-action movies - Channing Tatum and Jonah Hill's jokes on social networks, coupled with the clamor of the Lanzi Gang, the interactive effect has created countless topics, and the participation rate of netizens has also been significantly improved.

"Training Dragon 2" relies on trailers and behind-the-scenes to attract family audiences step by step, but the successful premiere of Universal Studios Orlando still created many topics, especially the actors in a whole square array dressed up and became dragons in the cartoon, which even triggered the focus.

However... the number of discussion topics of "Dragon Tiger Young Team 2" and "Dragon Trainer 2" is superimposed, and the popularity is still inferior to that of a movie "Interstellar". What's terrifying is that the number gap has more than doubled, and the leading advantage of "Interstellar" is too fierce, and even makes people unable to develop a sense of resistance.

At the same time, the discussion on "The Fault in Stars" has soared and entered the top ten of the global trend rankings, temporarily lagging behind the two works that were premiered this week.

Everything brought the box office battle in the second week of June to a white-hot stage, and even insiders of the six major film companies exclaimed: The arena!

This is the real close competition that has become popular! No one can easily predict the box office results, and even the outcomes between each other are difficult to accurately predict.

The premiere ended, and reputation was the first to open the curtain.

"Dragon and Tiger Youth Team 2", media comprehensive evaluation score of 71 points, Rotten Tomatoes Fresh Index 84%, mass media score of 7.3, popcorn index 77%, cinema score of 9.10%.

"Training Dragon 2", media comprehensive review scores 76, Rotten Tomatoes Fresh Index 92%, mass media scores 7.9, popcorn index 89, cinema scores "a".

A simple summary?

All reputations are very good!

From the perspective of commercial movies, "Dragon Tiger Youth Team 2" and "Dragon Trainer 2" both ushered in a craze of praise! It pushed the overall quality of the 2014 summer season to a new height in one fell swoop!

Especially "Training the Dragon 2", the overall reputation has surpassed "Captain America 2" and "X-Men: Reversing the Future", and is completely incompatible with the current reputation champion "Interstellar", which is a win or defeat. Among them, the media comprehensive review and the mass media are slightly inferior, but the Rotten Tomato Fresh Index, Popcorn Index and Cinema Score have won a little, which also means that the box office market has shown a stronger pulling momentum. Many media directly believe that it will become a strong contender for the best Oscar animation this year - especially when Pixar is confirmed to be absent this year.

A total explosion!

It can be called a prosperous era! It can definitely be called a prosperous era!

All the film critics and industry insiders stood up and applauded. Can they still look forward to a more exciting summer season than this?

I have seen many strong confrontations in popcorn visual effects blockbusters, but four reputation works have confronted each other head-on in the summer season, which is "the big girl gets into the sedan chair - the first time". It doesn't look like the summer season at all, but it's more like the regular routine of awards ceremony season. The only difference is that this time, I don't look at the judges of the college to vote for the Little Golden Man, but watch the general public vote with their wallets, who can win the market favor in the hot summer?

But what is even more interesting is that all the four reputation works are not popcorn works in the traditional sense, which makes the market trend even more unpredictable.

Stimulate!

This is simply too exciting! Industry insiders can't help but scream! According to the media comprehensive review, the "Interstellar Crossing" with 79 points, the "Dragon Trainer 2" with 76 points, the "Dragon Tiger Youth Team 2" with 71 points, and the "Fault in Star Flight" with 69 points, are definitely the peak showdown of "Huashan Sword Contest" in the summer season.

Who could have predicted it?

All media couldn't help but start rubbing their hands. At this moment, the real craze of the 2014 summer season had just begun, and the excitement and excitement of industry insiders was even more crazy than that of the audience.

The streets, Burbank sets, film companies, five major unions, after dinner, encounters on the street, business talks... No matter what occasion, I always make fun of the chat, "The box office competition is really too hot this week." Even if I don't have any opinions, I can't avoid paying attention.

From the midnight show on Friday to the single-day box office on Friday, from the popularity of theater crowds on Saturday to the pre-sale box office numbers on Sunday, everything has become the first-hand reporting material. The simplest and most direct topic is, "Which movie do you choose?" The joint efforts of the four works easily ignited market enthusiasm-

Before the movie was over on Saturday, the exhibition relationship was announced in advance. The highest single-week box office figure in 2014, which was just set last week, was refreshed again this week. It easily broke the record before the box office battle on Sunday started. Such a strong performance made all major film companies smile:

This is a win-win situation!

When all viewers actively flock to the cinema, this also means that all movies have opportunities, and other movies are no exception except for the four focus works. Just like the Huashan Sword Contest, the melon-eating crowds other than top experts can join in the fun, regardless of whether they have the strength or not.

What's more, the box office market potential of reputation works such as "Captain America 2", "X-Men: Reversing the Future", "Neighbor War" and other works are far from being tapped, right?

Such a hot market reaction reminds people of the summer season two years ago: the collaboration between "The Hunger Games", "Avengers", "Edge of Tomorrow" and "Batman: The Dark Knight Rises", which ignited the fanaticism throughout the summer. Classic moments emerged one after another, making the audience exclaimed.

Now, it's reappeared again.

Then... the box office data were released.

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Chapter completed!