"Looking back at the height of history and looking back at the century-old history of movies, and counting every actor who can be called a top superstar, it is not difficult to find that they have one thing in common, that is, showing their unique charm through the big screen, resonating with the audience, yearning for or being close to, or being amazed or admiring, and then developing into a bond and trust, always going to the cinema again and again to feel the beauty of film art.

After entering the Internet era in the 21st century, with the rise of grassroots stars and the popularization of national entertainment, the disappearance of the mysterious halo, the sense of distance between the general public and top actors is gradually weakening; at the same time, the film industry has also stepped down from the altar and entered ordinary daily life, changing people's consumption habits and cognitive attitudes. As a result, superstars are disappearing, replaced by the screen image of superheroes adapted by comics.

The similarities between the former and the latter are more than imagined: a little bit of mystery, a little bit of yearning, a little bit of admiration, a little bit of expectation, and most importantly, the continuation of the strong sense of bond between the audience and the movie also keeps the core of the "superstars" consistent, but it shifts from real actors to virtual images, forming intertextuality with the fantasies created by cyberspace, and finally creates new superstars in the new century and new era, and also has unparalleled appeal in the box office market.

Once upon a time, the audience liked Charlie Chaplin, but now, the audience liked Iron Man.

Once upon a time, the audience liked Harrison Ford, but now, the audience liked Han Soro.

Subtle changes have led to changes in the entire industry. Audiences are willing to enter the cinema for Captain Jack Sparrow, but those who are not seen are willing to buy tickets for Johnny Depp; similarly, audiences are willing to enter the cinema for Iron Man, but they may not be attracted by Robert Downey Jr. This is the truth about the "death of superstars".

However, in real life, the barriers between virtual images and real identities are often easily confused by social networks, and are uncertain whether the above theory is applicable, or even unable to understand the concept of "the two are separated and independent"; however, the box office numbers of movies will not lie.

Naturally, the development and planning of film companies have also changed. The series of works led by Marvel Universe is changing the pattern of the entire market. The series of works led by "Star Wars" has given the market another choice. However, the core competitiveness of both choices comes from the definition of contemporary evolution of new modern superstars. The power of actors and directors is gradually fading, and the overall pattern of the film industry is changing.

Then, Renly Hall appeared:

He possesses all the qualities of retro superstars; he also possesses the qualities derived from contemporary virtual superstars, and eventually transforms into a brand new unique superstar image. With one work after another, he unswervingly opened up a world belonging to Renli."

The global box office of "Interstellar" exceeded one billion US dollars. This is also the "Edge of Tomorrow" in 2012 and "Edge of Tomorrow" in 2013, Lanli has achieved such a good result for three consecutive years, and has undoubtedly become the focus of attention of all news media. Even Nolan's momentum cannot be compared. It seems that all the credit is Lanli's. It is really abnormal to report such a trend, but what is going on in such a situation?

"New Yorker" magazine wrote a special topic, following "There is no superstar in the United States", officially confirmed the halo of Renli's "contemporary superstar" and completely changed the market rules. The content of the special topic also explains the important reason why "the media is so excited", which is undoubtedly of great reference value.

"As of the summer season of 2014, a total of 19 works with global box office exceeding one billion dollars have been born around the world, and they have joined forces to form the 'billion box office club'. The members are also a microcosm of the current film market, which can see the development context of the film industry.

Among them

The comic adaptation of superhero movies, a total of three, 'Avengers', 'Iron Man 3', 'Batman: The Dark Knight'.

There are ten movies adapted from the original work, games or animations, in total, ten movies, “Harry Potter and the Deathly Hallows (Part 2), “Lord of the Rings 3”, “Transformers 3”, “007: The Pirates of the Caribbean 3”, “Pirates of the Caribbean 4”, “Alice in Wonderland”, “Star Wars Prequel 1”, “Hobbit 1”, “Edge of Tomorrow”.

There are two animated movies in total, Toy Story 3, Frozen.

Original movies, a total of four, 'Avatar', 'Titanic', 'Jurassic Park', 'Georgetic'.

After all the above works are superimposed, they form the 19 works of the No. 1 Group of the 'Billion Club'. It can be clearly seen that the adapted series of movies are gaining an absolute advantage, which has become the unshakable core competitiveness of the entire market: the popularity of sequel movies is irreversible.

Among them, there are ten first movies or origin movies; but there are only three movies left: "Edge of Tomorrow", "Titanic" and "George of Tomorrow" if the rumored "Edge of Tomorrow 2" 2 is being developed but has not been moving, then there will be only two movies.

In other words, the core strength of the global billion-club club comes from the powerful appeal built by the series of movies. The linkage between works and works and roles has become the stepping stone to open the box office market, which has completely changed the operating model of the film industry:

Film production companies no longer need to continue to believe in the power of actors, they only need to choose to believe in the accumulation and precipitation of the series of movies, and this can achieve success. Compared with actors, the charm of the work itself is the source of energy, which in turn creates the unique characteristics of the era of the fall of superstars.

Once upon a time, James Cameron had such a appeal. The success of the Titanic and Avatar made the director occupy a unique position worldwide. However, with the sequel of Avatar entering a long development stage, his personal charm has also been integrated with the series of works, making it difficult to show the glory of a superstar again.

Now, Renly Hall appears!

The success of ‘Edge of Tomorrow’ and ‘George’ proves Lan Li’s appeal, while the addition of ‘Interstellar’ completes the last piece of the puzzle.

It is true that 'Edge of Tomorrow' is an original movie adapted and a sequel is being opened, but objectively speaking, the influence of the original is almost negligible, and there is no rumor of sequels so far, even slower than the preparations for 'Frozen 2', which also makes the work strip away those significant features. Even if it is classified as 'Original Movie without sequels', it seems that there is no problem, so all the focus fell on Renli.

The absence of original works and sequels means that the success of the movie is more difficult and complicated: the success of one movie may be like "Frozen" by chance; the success of two movies proves that outstanding strength is like the miracle created by James Cameron five years ago; the three movies are the establishment of the aura of superstars, which truly reproduces the superstar style of the 1980s and 1990s:

Harrison Ford, Tom Hanks, Tom Cruise, Will Smith, no matter what work they appear in, they only need their names to appear in the leading leading position on the actor list. This is the box office guarantee, it has nothing to do with the sequel or the adaptation. These actors themselves are the motivation for the audience to enter the cinema, including Jim Carrey, Arnold Schwarzenegger, Julia Roberts, and Meg Ryan.

Then there is now Renli.

Three billion-dollar box office works around the world really prove that Renly's 'superstar appeal' does not require sequels, adaptations, directors, and productions. It only requires a name, Renly Hall, is enough, like a brand, to build a unique and beautiful landscape in the film market.

In fact, in addition to three global box office works of one billion, the global box office of 200 million US dollars is crazy, the anti-cancer me, and the drunk folk songs are all like this. There is no adaptation or sequel, and there is no big investment and big production. The light and low-cost independent works can still become the motivation for audiences to enter the cinema!

So far, Renly's personal cumulative box office has set a series of highs: North America has accumulated 2.51 billion US dollars and global cumulative 5.612 million US dollars. This data has surpassed Harrison Ford, Tom Hanks and other superstars, becoming the fastest actor in North America to reach 2 billion and 5 billion in North America in film history. Perhaps before the age of 30, Renly can even complete the unprecedented history of 10 billion North America.

This is an outlook, but it is also a reflection of Renli's super popular popularity.

When looking back at the historical height of the next hundred years in the next hundred years, the change and development process of the superstar concept will inevitably be accompanied by the changes and development of the film industry and consumption patterns. Among them, the name of "Ranli Hall" will inevitably occupy an important position.

Has the superstar fallen?

Yes. Because the 21st century is not an era of superstars, at least from the first fifteen years, the film industry has entered a new stage. The mature production model of assembly lines is giving the 'adaptation and sequel' mode the upper hand, and this is an era where superstars are not needed.

But has the superstar really fallen?

No. Lanley's emergence made people realize that in the 'Adapter and Sequel' mode, the superstar effect can still have its own strong foundation, just like the meaning of the album "Don Quixote": everyone thinks that things do not exist, but Don Quixote still firmly believes; then, what will happen when the 'Adapter and Sequel' mode becomes weak and begins to decline? Can Lanley's rise bring some revelation?

The superstar still exists, but there is only one: Renly Hall."

The articles of "New Yorker" have given the answer from the laws of industry and historical positioning: Why has the global box office of "Interstellar" exceeded one billion, triggered such heated discussion.
Chapter completed!