In the first week of January 2015, the two award-winning works "Imitation Game" and "Explosive Drummer" won the lead in the box office market; works such as "Thelma Parade", "Sex/Original Evil", and "Big Eyes" have entered the full release stage; and in addition, "American Sniper" caught up with the registration deadline at the last moment with preview...

All of this is heralding that the war in awards season has begun in full swing!

Obviously, the excellent performance of the "burst drummer" is standing out strongly. Whether you like Renley or not, whether you like your works, the hot topic craze is creating an irresistible momentum. Every Hollywood insider has more or less heard of the news about this movie, at least the name.

The icing on the cake is that the theme of "Explosive Drummer" is artistic creation. It joins forces with "Birdman" to tell internal stories in the film and drama industry and become the "artist" this year. For Hollywood people, such works can always awaken more resonance and reflect the story on themselves.

At critical moments of voting, such details can often play an unexpected and amazing role. Of course, the top priority is the excellence of the work and the accuracy of public relations.

The subsequent box office curve also demonstrated the strength of the "explosive drummer", step by step pushing this work into the public eye, and becoming a dark horse in the awards season!

In the second week of January, "Hurricane Rescue 3" came strongly, reaching the championship without any suspense with a weekend box office of 39 million US dollars, ending the incredible counterattack of the "explosive drummer", allowing the North American box office market to return to normal track Commercial films dominate the box office market, and art films compete for awards season.

Despite this, the box office decline in the sixth week of "Explosive Drummer" still received warm applause: in the face of the fierce impact of strong opponents, the decline was controlled at an ultra-low level of 27%, which is extremely rare; considering the strong performance of the box office in the previous weekend, the decline was even more terrifying. The viral spread of this work can be felt in all aspects, and a new trend is forming.

Unlike the empathy of "Drunk Village Folk Song", the resonance caused by "explosive drummer" is more of a curiosity. Every teenager seems to be ready to challenge his own limits. By watching this work, commenting on this work, expressing his position, and his own insights and depth, he has become a medium for the younger generation to show off, and eventually evolved into another link of entertainment until death.

This makes people unable to tell whether it is the popularity of "explosive drummer" that is more ironic, or is the contrast between the way of achieving artistic perfection in the story of "explosive drummer" that has become the focus of discussion after dinner on social networks?

But the weekend box office figure of 22 million is undisputed. This is the real influence of the social network frenzy, which has pushed the accumulated box office of the "explosive drummer" to 78 million US dollars in one fell swoop. Such a height is a result that Sony Classic would never dare to imagine before formulating its release plan.

After that, a dark horse emerged in the North American film market again, and the "American sniper" completely changed the market structure.

The work produced and released by Warner Bros. is directed by "Old Cowboy" Clint Eastwood. The protagonist is Bradley Cooper, who has been popular in the past two years. It tells the biography of Chris Kyle, a sniper of the US Navy Seals, which cost $60 million to create.

However, the movie was not optimistic during the internal preview stage; later, controversial rumors broke out frequently during the preview stage, which also covered a shadow on the film's journey.

On the one hand, the film focuses the camera on the sniper, who sniped 166 people on the battlefield, which has been separated from the universal "war damage" and all the weight falls on the individual, which will inevitably arouse protests from anti-war pacifists; on the other hand, the film has also suffered countless accusations among the Arab group, and its eccentric and distorted description of battlefield facts will inevitably trigger countless debates.

The scenes are somewhat similar, just like last year's "gravity". Warner Bros.'s positioning of "American sniper" was not clear, and it was impossible to determine whether to take the commercial film route or return to the awards season route. This is also reflected in their screening plan.

"American Sniper" opened with four theater previews. After obtaining excellent single-stage box office data of $158,000, Warner Bros. still has not been able to determine its promotion plan. Faced with a media review of only 72 points, they don't know whether the awards ceremony season is a reliable choice, but choose the commercial film route. Faced with many anti-war voices, this work does not seem to have much room for improvement.

After the preview, many industry media believed that Clint Eastwood's work might be completely buried and disappeared without a trace in a blink of an eye.

No one is optimistic about the prospects of this work.

The same is true for Warner Bros. In confusion, the "American Sniper" continued to be previewed in four theaters for three weeks. During the preview, the outstanding performance of the single-camera box office gave Warner Bros. more confidence. The box office data of the single-camera box office did not fall but rose instead, and rose to the position of 169,000 US dollars; the box office data of the single-camera box office in the third week remained at the height of 144,000 US dollars. Even in the face of the "explosive drummer" sweeping over thousands of troops, the "American Sniper" did not seem to have been completely submerged.

Then, like Sony Classic, Warner Bros. chose to expand the screening and directly released it in 3,555 theaters. This gambling move... succeeded again.

"American Sniper" has made a strong historical record maintained by the "Drunk Country Folk Song" with a weekend box office of 89 million US dollars. Its devastating attitude made the whole of North America scream. This work, which had completely disappeared from the horizon of the awards season, entered the No. 1 Group in one go, completely breaking the deadlock, which caught all other distribution companies off guard, and then the awards season became more and more lively.

After that, the "American sniper" became more and more brave and won three consecutive championships. After winning three consecutive championships, the box office growth momentum still did not slow down, and it counterattacked and rose all the way. Last year, the "Drunk Village Folk Song" incredibly reached 200 million in North America, which was considered an irreplicable miracle or even a myth; but unexpectedly, in just one year later, the "American sniper" not only copied the miracle, but also broke the miracle. In the end, the cumulative box office of North America exceeded the threshold of 300 million US dollars, which was as high as 350 million US dollars, which made all industry insiders dumbfounded and could not make any sound.

In fact, at this time, the box office hit by the work "American Sniper" with a core idea that clearly tilted the right side, we can see the pattern of the 2016 presidential election in advance. The candidate who no one expected overturned all the experts' predictions in the final result and successfully won.

Some things are inevitable after all.

The "American Sniper" Jedi counterattack snatched away all eyes, once again creating the glory of Clint Eastwood, and also allowing people to feel the signs of Bradley Cooper becoming the darling of the United States. Compared to Renley, Bradley is obviously more in line with the preferences of the college judges.

In 1998, he first appeared on the small screen and worked hard as a handsome vase. He went through a long period of namelessness. He then continued to polish his acting skills in stage plays and TV series, but he always appeared as a supporting role. Until 2009, a "Hangover" successfully stood out, entered the public eye as the biggest dark horse of the year, completely turning the trough of his career.

Then he searched for breakthroughs and failed in commercial films, turned to the embrace of independent films, showed his personal charm with a light but in-depth comedy performance, and wrote a classic inspirational script of the "American Dream". This is the favorite art of the judges of the college. Shouldn't it be closely related to suffering?

Everyone is paying attention to Lanley's feat of winning the Oscar nomination for four consecutive years, but few people noticed that Bradley was also shortlisted for the Oscar for two consecutive years. The "Happiness Line Behind the Dark Cloud" and "American Scam" have always occupied the favor of the judges; of course, the age of thirty-nine is more in line with the college's preference.

It is precisely because of Lanley's absolute strength that people ignore Bradley's favoredness. In fact, simply choosing with absolute strength, it is estimated that people in the Hollywood industry will choose Lanley instead of Bradley; however, Hollywood has never been a contest of strength, isn't it?

Unconsciously, Bradley also became a hot player in the battle for the best actors, and his momentum was rising steadily with the sweeping of the "American sniper". After all, Clint Eastwood's reputation and reputation among the college judges is definitely one of the best, and to some extent, it is comparable to Steven Spielberg.

Bradley is threatening Renley's leading position, but it is just a threat. Because the performance of the "burst drummer" is not inferior.

Entering the full release stage, the "Breaking Drummer" showed the support of the general public with an ultra-low decline, reminding people of the popcorn index of up to 96% again. The subsequent box office curve also verified the authority of the index.

After 10 consecutive weeks of box office declines of less than 25%, the "explosive drummer" sprinted towards the Oscars, and maintained its strong attraction after the awards ceremony, and was released in the first week of June, with the entire release cycle reaching twenty-five weeks. The box office battery life is consistent with the reputation of the movie. It is undoubtedly one of the most popular and most beloved works in this year's awards season.

In the end, the North American box office of "explosive drummer" exceeded the 100 million threshold, and was fixed at 180 million US dollars!

Although there is no "American sniper"-like madness, it still breaks its own limits. When the theme and type are both bound, and when the box office performance is slightly inferior in the preview and expansion stages, the total box office in North America almost caught up with the "Drunk Village Folk Song", which is undoubtedly the best affirmation of this work.
Chapter completed!