The outbreak of hacking incidents has continued from Sony Columbia Pictures to all departments under the group. In fact, the disaster is far more terrifying than expected.

Apart from the gossip of Hollywood practitioners and the controversy about "equality of men and women", few people noticed that the real impact occurred within Sony Columbia Pictures.

Because the hackers have released the personal information of all Sony employees, including social security information, medical data, bank accounts, financial records, passport information and other sensitive content, this has made every employee a "public target".

At the beginning of the hacking incident, "everyone gave enough understanding of the incident and spread a spirit of unity, firmness and friendship with each other"; Amy Pascal also organized an internal year-end event and delivered a formal speech, successfully boosting morale, but soon the emotions of fear and anger began to spread.

On the second day of the year-end event, the hacker sent another intimidation email to all employees of Sony Colombia, "either publicly accuse the company or be hurt, including you and your family." From company threats to personal threats, this is a situation that Sony did not expect because the hackers have all personal information data, which also means that the employees' children, family, friends, etc. are facing the risk of identity theft.

For example, an employee received an inexplicable credit card fraud prosecution; for example, a resigned employee’s email account and password were even sold on the black market...

This personal attack made the panic begin to spread, and the momentum that had previously condensed no longer existed; worse, the entire computer system could not be restored, and daily work was affected, the bills that needed to be settled were forgotten, the work that needed to be processed disappeared, the work that was completed could not be found, and so on, with Sony Columbia Pictures as the core, all their work was in chaos.

In the six weeks before the Golden Globes, hackers would publish some gossip or data on average every week, and continue to harass Sony Colombia. There had never been a similar incident before, and Sony's public relations handling was criticized, and it was difficult to truly judge how things would develop.

From the public relations perspective, mainstream official figures, including Aoguanhai, have expressed their statement that just as the United States has never negotiated with terrorists, they all support Sony Columbia Pictures to continue to release the "Interview" work, launching a counterattack with powerful actions; but no one really cares about the situation and situation of Sony Columbia Pictures' internal employees.

Because none of those bystanders are them.

"Maybe the boss will be responsible, for politics, for art...but we..."

This is an anonymous interview with Sony Columbia Pictures internal employees. The frustration and confusion cannot find the exit, which basically puts the company's internal business into a state of paralysis.

Of course, it also includes Sony Classics.

It is true that many works such as "Explosive Drummer", "Alive Alice", "Fox Hunter", "Night Walker", "Leviathan" and "Mr. Turner" have the ability to achieve results at the Oscars, but objectively speaking, the once most promising "Fox Hunter" fell behind at the end of the first phase, and the "Explosive Drummer" who took the wrong steps seems to lack the ability to impress the judges of the traditional academy, which makes Sony Classic face a severe choice.

Now, the hacking incident has made Sony internal employees absent-minded and anxious. The college's public relations work that requires a lot of energy faces difficult challenges; the "equality of men and women" incident, on the one hand, makes the actors target Sony with the same hatred, and on the other hand, makes other film companies unite and exclude Sony, which also makes Sony Columbia Pictures truly face the dilemma of Zhu Bajie looking in the mirror, is not human inside or outside.

Harvey Weinstein made an accurate judgment that Sony Classics has lacked energy in the chaos. Although the strength of the work is still very strong, the second stage of the bayonet competition will be difficult to carry out Sony Classic's public relations work, and they are no longer the biggest threat.

Perhaps, above all individual awards, such as Best Actor, Best Actress, and Best Director, relying on the personal charm of the nominee, the college's public relations still have room for development. Without the effective organization of Sony Classics, they can still walk in different social occasions and build momentum for themselves; but in the comprehensive awards such as Best Picture, Best Editing, etc., it would be very difficult to sway the flag without Sony Classics.

Harvey's only worry is the best actor, but because Lan Li was absent from the academy's public relations, he could rest assured. This is also the reason why he thanked Lan Li for being "high". Otherwise, the situation this year would be very difficult.

The Golden Globe Awards also proved Harvey's guess. It didn't need Harvey's encouragement to fuel it, and Sony Classics was too busy to take care of itself.

Although the "interview" was postponed and the hacker incident had no follow-up actions for the time being, its far-reaching influence continued to ferment in Hollywood. Before Sony Columbia Pictures' entire computer system and work system were restored, I'm afraid they would still not be able to concentrate on their work.

Of course, if you can breathe quickly, Sony Classic still has countless possibilities in the second stage. Don’t forget that this is Sony Classic that does not play according to common sense. There are still six weeks left in the next, anything can happen, and it is not impossible to reverse a miracle.

Obviously, the second phase of the awards season added more variables.

In addition to Sony Classics, other film companies have inevitably suffered many influences, but whether it is a positive or negative impact depends on the company's crisis public relations ability. As long as it can be properly operated, it may also gain some advantage; next is the time when the Eight Immortals cross the sea to show their magical powers.

Sony Classic, which has the most outstanding overall strength in its works, is in prison and full of countless unknowns; this also gives other film companies the opportunity.

The final contestants of Weinstein Pictures have basically been determined, including "imitation games", "theory of everything", "saint Vincent" and "big eyes". The focus of each work is slightly different, and the public relations strategies are also different. Harvey Weinstein is already familiar with such situations.

But from the current overall situation, the magnitude of "Saint Vincent" and "Big Eyes" is still slightly insufficient, and the momentum has dropped significantly. Harvey's more energy is also focused on "imitation games" and "Theory of Everything", especially the "Theory of Everything", which quietly became the main force of Weinstein Pictures' second stage.

Fox Searchlight is undoubtedly one of the strongest competitors this year. The three works "Budapest Hotel", "Birdman" and "Entering the Wilderness" are all powerful, and the focus is slightly different. This also means that the power of the college's public relations can be evenly distributed, allowing all three works to seize opportunities. They have great hope of replicating the feat of "Twelve Years of Slave" last year and creating miracles again.

Now, they are slightly ahead of Sony Classic, which is both internal and external troubles, and have become the strongest in the first stage.

Focus Pictures has been a little quiet this year. "Pride", "Star Map" and "The Year of the Rape", none of the three works have been able to meet expectations. Now they are focusing more on individual awards, hoping to make breakthroughs in the nomination stage and keep themselves in the second stage of competition as much as possible.

Warner Bros. and Paramount Pictures became unexpectedly rising powerhouses.

Paramount has a glittering awards season with a "Selma Parade" and is very hopeful to become this year's "Twelve Years of Slave", but Paramount's academy public relations is indeed ridiculous and can often defeat a good hand of cards; but occasionally it can also have a flash of inspiration and occupy a place in the nomination stage.

Warner Bros. has many works such as "Interstellar Crossing", "Gone Lover", "Cake", "Natural Evil", "Judge Dad", etc. The best performer is undoubtedly the "Gone Lover". They are also looking forward to being able to replicate the miracle of "gravity" last year, but the difficulty is probably quite difficult; "Interstellar Crossing" was completely ignored at the Golden Globe Awards, which is a heavy blow to their academy public relations, and the second stage requires adjustment of strategies.

In addition, the biggest hit "Youth" in the entire awards season is affiliated with the independent small company Ifc Pictures. After leading the first stage, it depends on whether they can maintain such momentum in the second stage and make a breakthrough in the fierce public relations battle to the death.

The weakness of public relations ability is unknown. I don’t know if it will become a further stumbling block for the "teenage years". If you don’t pay attention, the regret of "Brokeback Mountain" that year will be staged again. The one who released "Brokeback Mountain" back then was still the one who released "Brokeback Mountain". It seems that ifc Pictures does not have a clear concept yet. How should the second stage of college public relations be started? This also means that Ethan Hawke and Richard Linklater may have to work harder.

No matter what, the Golden Globe Awards are coming to an end again, which also means that the first phase of the college's public relations has officially come to an end. Next, we will wait for the announcement of the Oscar nomination list and start the second phase of the sprint. Then there will be another dispute and turbulent. The hacking incident that began in November undoubtedly adds more suspense, making the college's public relations deviate from the original track, adding a little spy atmosphere, but I don't know how much impact it will have on the battle situation in the second phase.

The focus of attention has returned from film companies to personal situations

Lanley was ignored by the Golden Globes again.

This seems to be no longer news. Even major news media did not discuss the surprise solemnly, but was surprised after all. After all, the momentum of the "explosive drummer" this year is really good, showing a devastating attitude, and it seems that it is not a strange thing to witness Lan Li's second seal; the ending is off track, and surprise and surprise are inevitable. But if you think about it carefully, it seems that it is not that surprising again:

This is the Golden Globe Award!

When Lanley missed the Golden Globe Awards ceremony, it seemed that the ending was already destined; but, is this really fair and reasonable?
Chapter completed!