Even the boldest prophet dared not predict the current situation. From the midnight show boom, to media feedback, to audience attention, and then continued to the focus of the Internet, and finally settled in the participation of film critics. "Buried Alive" is actually ahead of "Spiritual: Ghost Record 2", which is simply... a fantasy!

In 2oo9, a pseudo-document horror film filmed with a camera, "Spiritual: Ghost Record", became the biggest dark horse of the year. Its low investment of $15,000, but relied on excellent marketing and clever layout to earn $107 million in North America, becoming the highest profit-to-profit film in film history after "The Witch Blair".

A year later, the sequel made its debut, with a cost of 2.75 million, which is a drastic change compared to the previous work. It was steep before it was released and the publicity was overwhelming. It was believed that it will join forces with "Saw 3D" to dominate this year's Halloween schedule at least before "Harry Potter and the Deathly Hallows (Part 1)" was released.

As a result, he encountered a powerful sniper of "buried alive", which was definitely something that the industry company Paramount did not expect. Although, since "buried alive" was only previewed in 11 theaters, there was naturally no competitiveness in box office, and the weekend box office champion of "Smart: Ghost Record 2" was still very stable, but the momentum of the weekend screening was hindered, which was obviously not good news for the subsequent box office trend.

As for Focus Pictures, it was overjoyed and sat firmly on Diaoyutai, but it received unexpected surprises. Not only can the next "buried alive" strategy be slightly adjusted and high hopes are placed; but the next public relations strategy in the awards season can also make corresponding changes, adding another choice for them.

Judging from the feedback from all parties, Focus Pictures spent $4.5 million to buy the North American copyright of "buried alive" in Toronto, which seems to be much more cost-effective than Weinstein Pictures. "Blue Valentine's Day" became the Toronto Film Festival's bid for $6 million this year, but the movie seems not that "friendly" to the general public.

In terms of authoritative media comprehensive reviews, "buried alive" has won comments from twenty-nine media outlets, including twenty-one positive reviews, five middle reviews and three bad reviews, which has overwhelmingly continued the media trend in Toronto, which also proves that the cheers in Toronto and Telluride are not caused by the atmosphere of the film festival. Both critics and audiences expressed their support for the film. Toronto's call for the extra show took for granted, which also made more and more viewers look forward to this work being previewed.

"Buried Alive" achieved a media comprehensive review of 69 points. In a horizontal comparison, the media comprehensive review of "Shirting" was 61 points, and the media comprehensive review of "Supernatural Sixth Sense" was 64 points.

It can be seen from this set of data that the film critics are enthusiastically sought after by "burying alive" the work, especially the only male lead, Lan Li has received undifferentiated praise. Even the media that criticize the overall quality of the film, even the harsh and picky New York film critics, they give praise to Lan Li without hesitation.

As a newcomer, Renli made his own world with absolute strength in just a few months. The previous "Pacific War" successfully won a Emmy trophy for Renli, which made people start to look forward to whether "buried alive" can make a difference in this year's awards season?

In the American film rating system, media comprehensive reviews are only part of them, representing the views of professional media. They are often professional film critics, or even professional films, and have profound research on films, so their tastes are often tricky and cooler.

In addition to the media review, Rotten Tomatoes, IMDB and Cinema Scores have become the best supplements for feedback on the quality of movies.

Rotten Tomatoes represent the views of the mass media, including comprehensive magazines, online media, authoritative bloggers, theater film critics, etc., which also means that their taste will be closer to the public, but they still retain the professionalism of film critics. If the number of comments in the media comprehensive reviews is generally around 30, and at most no more than 45, then Rotten Tomatoes' mass media starts from 150, and large-scale commercial movies can even attract 250 comments from the media.

There is no need to say anything about imdb, this is a website that completely feedbacks to the audience's favorites. However, imdb's rating system is very complex. It will grade users based on the number of movies, quality of movies, etc., and the ratings of veteran users will account for a larger proportion. To some extent, this slightly curbs the behavior of a large number of naval troops in scoring points. This is also an important reason why imdb scores are so authoritative.

The final theater score is to count the feedback from theaters, which reflects the taste of the general public. Generally speaking, the scores of commercial popcorn movies are "a-", and it is difficult to satisfy if they are below this score; the thriller and horror movies are "b" and it is worth celebrating when they reach this score; the scores of art movies are relatively low, and some works that are only played in art theaters, and they will not even count the data.

The four data represent feedback information from different groups and provide reference to the audience.

However, watching movies is a very personal matter. Others applaud the movies, but they don’t feel at all; or they are completely happy with the works that others despise, which is normal. Therefore, different audiences choose the movies they want to watch based on different indicators, which is the king.

After the media comprehensive evaluation scored 69 points, the "buried alive" Rotten Tomatoes index reached 87%. The mass media showed unprecedented enthusiasm and gave the film supreme praise. In the rating system with a full score, Rotten Tomatoes scored at 7:6 points, which is simply not even more awesome for a thriller and suspense movie!

It can be seen that both professional and popular film critics have given their praise without hesitation. From Toronto to Telluride, and then to North America, the upward momentum of "buried alive" not only did not show any decline, but was still continuing to rise faintly, setting off a reputation storm!

So, what about the audience?

The current data of imdb's score is limited and cannot be counted for the time being. However, the fanaticism of 8:5 can already see the first reaction of the midnight audience; as for the theater score, there is no.

This work, which was only previewed by 11 art theaters, has no way to count the theater scores, so this reference data is currently blank. However, people can find the answers they want from the indirect reference data.

"Spiritual: Ghost Record 2".

This work released on the same day is also a thriller and suspense movie, and is also produced at a low cost, and also received a lot of feedback information at the first time. This is undoubtedly the best reference object for people.

"Singling: Ghost Record 2" released in more than 3,200 theaters, all four evaluation data were released at the first time.

The comprehensive evaluation results of the twenty-three media outlets only achieved 53 points, which was a disappointment. Compared with the previous work, it was down by two levels!

The Rotten Tomato Index is only 58%, and the average score of 131 mass media is only 6 points, which is consistent with professional film critics, and the scores are down across the board.

The imdb score actually summoned more than 14,000 users to vote. Obviously, the number of viewers entering the cinema was easily "buried alive", but the score was disappointing, with only 5:5 points, which once again showed a cliff-like decline compared to the six:3 points in the previous work.

As for the theater score, the score of "b" finally saved a little face, reaching the average level of thriller and horror movies, but it was only passing the exam, and it lost the underwear together without losing it.

It is no exaggeration to say that the quality of "Singling: Ghost Record 2" completely collapsed, and the audience and film critics maintained a high degree of consistency, and they were very disappointed with this work.

In comparison, the reputation of "buried alive" is absolutely ahead, and almost every data is easily crushed, which is even comparable to the "Spiritual: Ghost Record" that creates miracles. This also means that the lowest score of "buried alive" theaters is probably also "b" at least as good as "Spiritual: Ghost Record 2". As for whether it can have "b+" or even performance, you can only make a judgment after entering the cinema to watch.

What's more, the popularity of Yahoo community, photo wall, Facebook and other Internet users have become popular, and the feedback information has become popular in all aspects. Coupled with the comprehensive media review and Rotten Tomato Index, it is not difficult to conclude that this is a movie worth watching.

The so-called Halloween period is a festival where viewers who like to watch horror movies and thrillers are having fun. But this year, "Smart: Ghost Record 2" obviously disappointed everyone. Before waiting for the next week's "Saw 3D" to debut, the injured hearts of the audience urgently need some care, so "buried alive" came into the public's sight.

At this moment, industry insiders were amazed at the cunning of Focus Pictures and arranged "buried alive" in this period. On the surface, the head-on collision of the same type of subjects will inevitably be unfavorable for "buried alive" such as "buried alive"; but on the other hand, this also provides another choice for viewers who like "Agile: Ghost Records 2" type movies.

Of course, this is just a hindsight talk. "Buried alive" can win attention. This is the result of a joint action of time, place, people and people. Without any link, the current situation will not be like this. The schedule arranged by Focus Pictures only provides the final catalyst.

Incredibly, the "buried alive" weekend preview market showed unprecedented prosperity. Some people were because of the effects of Toronto and Telluride, some were curious about Lanley's real strength, some were because of the overwhelming praise, and some were because of the disappointment of "Smart: Ghost Record 2"...

But no matter what the reason was, the audience went to the cinema and bought tickets to "bury alive", and this was the result.
Chapter completed!