Another summer vacation.

In a trance, it seemed that the "a new awards season" craze had not yet gone, and the summer season had arrived. In a blink of an eye, half of 2012 had passed, and the most lively season of the year had arrived. The heat of midsummer allowed people to walk out of their homes, enter the cinema, and enjoy a moment of leisure and relaxation.

This is an atypical and unconventional summer season, and the development of the whole thing has been unexpected. However, it cannot be said that it is frequent dark horses, it should be said that it is full of surprises.

First of all, at the end of March, there is still a month left before the summer season. The "Hunger Games" adapted along the trend of teenage novels "Twilight" made a brilliant debut.

All industry insiders believe that this will be a "Twilight"-style youthful brainless movie, but the actual situation has subverted most people's ideas.

The media comprehensive review scored 68 points, the imdb scored 7:2 points, and the rotten tomato index scored 84%.

It exploded, and its reputation exploded. For a movie adapted from a teenage novel, compared to "Twilight", the reputation of the movie completely exploded, especially the heroine Jennifer Lawrence, which was praised unanimously, and a frenzy was set off in the deserted and bleak spring season.

In just a few weeks, the Hunger Games became the biggest hit of the year. Before it even ended in May, after winning four consecutive wins of the weekend championship, North America's cumulative box office had already reached 380 million US dollars. It seemed that victory was in sight to break through 400 million. Dominate the summer season and dominate the year-end box office list. Everything seems to be no problem.

Then, in the first week of May, the "Avengers" landed in North America, unveiling the curtain of the 2012 summer season!

Since the "Iron Man" in 2008, after four years of long layout, Marvel Studios has joined forces with Disney to build the "Avengers" for $220 million, and finally officially met the audience under the attention of the crowd. Although the audience had high expectations for the work before it was released, the finished product still did not disappoint people, and completely ignited everyone's enthusiasm.

The media comprehensive review scored 69 points, the imdb score was 8:1 points, and the rotten tomato index was 92%.

The overall evaluation even surpasses the "Hunger Games". For a commercial popcorn, such a reputation can be regarded as a big hit. The "Avengers" are completely filled with praise and attention, and undoubtedly made a good start in the summer season of 2012.

The point is that this is not a simple start.

The box office for the premiere weekend was $207 million! This is the first work that exceeded 200 million on the premiere weekend. It easily broke the 169 million picture data of "Harry Potter and the Deathly Hallows (Part 2)" and won the box office championship of the premiere weekend of film history!

With such strong results, the "Avengers" swept through thousands of troops and gained a series of records. The fastest breakthrough of 100 million in film history, the fastest breakthrough of 200 million in film history, the fastest breakthrough of 200 million in film history, the box office of Friday, the box office of film history on Saturday... and so on, which truly pushed the momentum of comic adapted movies to the peak. The devastating momentum was no one could form an effective confrontation.

There is not even the courage to confront.

In the second week of May, the "Black Shadow" created by Tim Burton and Johnny Depp became the first cannon fodder. The box office of the premiere weekend was only 29 million, and it was trembling in the face of the "Avengers" weekend box office of 103 million on the next week. Compared with the investment cost of 150 million, Warner Bros. lost money to internal injuries.

But Warner Brothers soon found Brother Inseparable.

In the third week of May, Universal Pictures spent 210 million to build a "super battleship", facing the "Avengers" in the third week of release, it still abandoned its armor. It even had only $25 million on the premiere weekend, which not only witnessed the "Avengers" three consecutive championships, but also directly led to Long Mayer's rage.

Familiar recipes and familiar tastes are always the case during the summer season, witnessing some works reaching the top and becoming gods, and also witnessing some works losing all their money. No matter what the result is, it is a carnival feast for the audience!

So, what after this? June of the 2012 summer season is still full of exciting and star-studded.

Will Smith's "Man in Black 3", Kristen Stewart joins with Chris Hemsworth's "Snow White and the Hunter", DreamWorks' "Madagascar 3", Pixar's "Legend of Brave", "Alien's" prequel "Prometheus", and Tom Cruise's "Rock Age" starring...

All of these works are concentrated in June and all burst out in one go; then it comes July, the two works "Amazing Spider-Man" and "Batman Prequel: The Dark Knight Rises" will once again have a heavy showdown, as well as "Spy Shadows 4" with a complete blood-change, and "Successful Squad 2" with a star platter.

This year's summer season has no time to stop, and wonderful shows are one after another.

Either it is an incredibly high investment. The production costs of the three works "Man in Black 3", "The Dark Knight Rises" and "The Amazing Spider-Man" exceed the "Avengers"; or it is full of brilliant stars and countless topics. Will Smith and Tom Cruise, two former box office superstars, will also appear after Johnny Depp, and will compete with Robert Downey Jr.

It was so lively that the media couldn't wait to exclaim, "This is the hottest summer season since the 21st century!"

Not to mention whether this summer season can create a new high above box office numbers, but at least it is certain that in terms of topic hot topics and discussion hot topics, it has now reached the highest point since the 21st century. On social networks, traditional media, and even in real life, the discussion topics related to summer season movies have undoubtedly become the number one focus this summer.

Amid the bustling discussion topic, "Edge of Tomorrow" starring Renly Hall will also be released in June, but it is not ranked at all.

The investment cost of $130 million is neither up nor down, and it is average, not even comparable to the unconventional popcorn works such as "Black Shadow" and "Snow White and the Hunter". The cast also lacks enough explosive points. Renley's second collaboration with Jennifer Lawrence is indeed a focus worthy of attention, but

The scandal between the two actors has long been tomorrow. After both of them have denied it many times, the media is too lazy to continue to stir up the cold rice. What's more, Lan Li, who went away from the West End of London, has been out of the public eye for nearly four months, and it is almost four centuries in the Internet era. Instead, Jennifer, who has risen strongly with the "Hunger Games", has become the media darling.

Instead of discussing Renli's second collaboration with Jennifer, it is better to discuss Jennifer's two commercial blockbusters in the first half of 2012, which was much more popular than Renli who won the Oscar. What's more, isn't the love triangle between Jennifer and Josh Hutcherson and Liam Hemsworth, a more interesting topic?

By the way, Liam, who successfully stood out with the Hunger Games, once again reminded people of Chris Hemsworth.

Although last year's "Thor" had a box office far lower than expected, Chris was not as popular as expected; but his appearance advantage and Thor's role, under the fermentation of the "Avengers", still make people optimistic about Chris' career prospects. Now, these two brothers have become potential blue-chip stocks in Hollywood, attracting countless attention.

In the early publicity of "Edge of Tomorrow", Jennifer unexpectedly became the focus of discussion, but instead became the mainstay.

However, Warner Bros. had just experienced a box office defeat of "Dark Shadow". Before the release of "The Dark Knight Rises", all their chips were on the "Edge of Tomorrow". Throughout June, Warner Bros. had only this work joined the competition in the summer season. Faced with the star-studded and powerful players, it was not easy to break out of a path.

Therefore, Warner Bros. took a two-pronged approach, on the one hand, promoted the news of the "Les Miserables" of the Almeda Theater and increased a lot of exposure; on the other hand, it focused on Jennifer and launched a massive preliminary publicity. All publicity resources focused on "Edge of Tomorrow", and we hope that this work can achieve a box office success.

As May is coming to an end, a news quietly appeared on the Internet, "Ranley Hall: I won't go to the cinema to watch 'Snow White and the Hunter'."

The source of the news is no longer verified, but it spreads extremely quickly. It spread on Twitter and Facebook in less than twelve hours, becoming a hot topic. A short piece of news once again awakened people's memories. Obviously, Lanley said this because of Chris Hemsworth, the story of the couple's rebellion, is still circulating on social networks.

Various discussions rose, and Lanli's fans and Chris' fans fought one after another. This description was not very accurate. Strictly speaking, it should be that Chris' fans took the initiative to provoke, and Lanli's fans swept through the army to complete the suppression.

In terms of the basic comparison of the fans of the two actors, except for "Thor", how could Chris, whose career was not so good, be compared with Renly?

But then the turning point came. Before Renley and Chris' official statement, the tmz website issued a clarification notice, declaring that it was fake news, citing that "during the performance in the West End of London, Renley did not accept any interviews from any media except for 'Imperial' magazine."

It seems that this is a false alarm, and those who are interested are fabricating news. The direction of the matter immediately follows proves this.

Not long after, another news appeared on the Internet, "Chris Hemsworth: Renly and I are not friends, never, to be honest, he is a villain."

After the news appeared, the Internet was in anger again, but before the fans were furious, the tmz website clarified in just six hours, "The source of information cannot be verified, and Chris Hemsworth has not accepted an interview, and it is confirmed to be fake news."

Renly and Chris were both confused: What's going on?
Chapter completed!