"Running Man? You're sure!" Su Cheng glanced at Yao Lijuan, and when she saw her expressionless face, her eyes turned to Xiaotao, and her eyes were involuntarily narrowed.

Gu Lireyi helped her solve some public opinion problems, but it was still a long way from completing the system tasks.

To complete the task, the Running Man crew must apologize to her. Su Cheng originally planned to contact Liang Yongyan and Huang Han and ask for help from them.

But Xiaotao's words now made Su Cheng have some other plans in his mind.

"Confirm and affirmation." Xiao Tao nodded and handed a piece of paper in his hand to Su Cheng and said: "This is the phone number of the office director. After the call, I went to the official website of Jiangsu and Zhejiang TV Station to check it out. Yili Group has withdrawn its investment from "Running Man" and has now transferred to "Happy Camp", so the exclusive naming rights of the "Running Man" program have now been vacant."

...

In the office, Su Cheng was sitting on a leather seat, holding a piece of paper with a string of phone numbers and three words written on it.

"Jin Jiangyou, Jiangsu and Zhejiang TV, Running Man." She kept muttering, Su Cheng looked up at Yao Lijuan and asked, "Manager Yao, how much do you know about Running Man?"

Yao Lijuan pulled up a chair and sat opposite Su Cheng, stroking her hair on her ears and said, "Mr. Su, you should be referring to "Running Man". This variety show, I asked Xiaotao to contact their crew before and wanted a sponsor location, but the location was already full at that time and I couldn't get it."

"This program is a very ideal rating in China. The members of the Running Man Team are all stars with a fan value of over 10 million and have a certain influence in the entertainment industry."

"This time Yili Group suddenly changed its mind and withdrew its investment. It would definitely be a blow to the Running Man crew, but it was an excellent opportunity."

Yao Lijuan said, staring at Su Cheng with a clear gaze, who nodded slightly and signaled her to continue speaking.

Clearing his throat, Yao Lijuan smiled and said, "I think we can take advantage of this opportunity to win the exclusive naming rights of Running Man."

"At the same time, we can also make requests to their program team to promote our company and company products during the program recording, and let every Running Man member recommend our sleeping pillows on Weibo for famous quotes."

Speaking of this, the gentle eyes of Mature Yao flashed, the corners of his lips raised, and he said excitedly: "A pillow like this can basically become popular in most China."

"Most of China is popular?"

"That's right, as long as you win this naming right, it's definitely not a difficult task!" Yao Lijuan was very sure.

The variety show "Running Man" was her previous advertising bidding target. Although she had not won it before, she had also learned a lot about this.

Although "Running Man" is just a program exclusively produced by Jiangsu and Zhejiang Satellite TV, tx video, Youku, iQiyi and other video portals will be played.

In the fourth season, the average number of views on the entire network exceeded 300 million per episode, and the total number of views in a season exceeded 5 billion, which is not counted as the number of views on the TV station.

Of course, the authenticity of the data may be somewhat deviated, but when the number of views of all programs is this standard, the ability to achieve more than 5 billion views in one season is enough to prove that the popularity of this program cannot be underestimated.

It is not difficult for Chaowei Technology to add its own products to the program elements, and to gain popularity and be well-known to the general public.

The quality of sleeping pillows is there. The higher the exposure, the faster the popularity will become and the more money you will make.

"In terms of price, how much does it cost in a season?" Su Cheng asked.

Yao Lijuan blurted out: "The exclusive naming rights for the first season need about 500 million yuan. Now the Running Man filmed half of the time. The cost for the second half of the season should not exceed 300 million yuan."

"Three hundred million, so expensive?" Su Cheng's pupils shrank, and he thought it would be at most over 100 million.

"Mr. Su, the popular variety shows in China are all at this price. Three hundred million is actually nothing. A while ago, an automobile group showed up on the news broadcast for one minute. Do you know how much it cost?"

"How many?"

"It's only one minute to show your face for 500 million yuan, and you can't even get any money in this show."

When Su Cheng heard this, his heart suddenly thrust, 500 million yuan per minute, and it was still the kind of advertisement that was priceless.

However, the News Broadcast is indeed the highest-rated program in the country. There is no doubt that if you can show your face for a minute, as long as the promotional clip is properly, it will be of great help to improve your fame.

Of course, CCTV will definitely carry out special offline promotion of this company's products afterwards, after all, it costs 500 million yuan.

Just like Yili had previously become the sponsor of "Running Man", in addition to promoting it on the show, Jiangsu and Zhejiang Satellite TV also gave it a very considerable promotion on its advertising position outside the show.

Touching his chin and thinking for a while, Su Cheng said, "Okay, since you think it's OK, then our company wants the exclusive naming rights for the "Running Man" program!"

Hearing Su Cheng say that he thought he could, then he wanted it, Yao Lijuan showed joy and said, "Mr. Su, my plan is to sign this season with the next season, which may be cost-effective..."

"Will you go together next season? That's fine." Su Cheng pondered for a moment and nodded slightly. Chaowei Technology Company, in addition to the sleeping pillow, has other products launched in the second half of the year. Su Cheng has already made plans.

After the promotion of An Sleeping Pillow is saturated, you can discuss with Jiangsu and Zhejiang TV to replace the product promotion, and you will not lose anyway.

"You can control the price yourself, and if it can be compressed, it will be compressed. In addition, there are a few requirements that you need to explain clearly to Jiangsu and Zhejiang TV station..."

...

In the office of the deputy director of Jiangsu and Zhejiang TV Station, it was almost noon, but Wen Yang had no intention of having dinner.

Just now, the director of the TV station began to urge him to quickly solve the exclusive naming rights of "Running Man", and he was also anxious now.

Not only did he let his subordinates start operating, but he also found some group companies he had worked with before and contacted him by phone.

"Boss Zhang, our station... Hey hey hey, I really have something good to tell you, it's absolutely a great thing, listen to me."

The other party said impatiently: "Deputy Director Wen, I am really busy now and am still having a meeting. Moreover, our company is not planning to invest in advertisements recently, so I'm sorry."

"Boss Yang, I have a great thing to tell you...what? Your group has signed a contract with Oriental TV. That's OK, I'll disturb you."

"Old Liang..."

"Brother Zhou..."
Chapter completed!