Chapter 021 Avoiding Future Crisis
After this news was broadcast, fat people all over the world were stunned by the willfulness of the rich!
Dubai's Planning Director Hood said that promoting healthy eating habits and lifestyles and encouraging children to lose weight are the main purpose of this event, and staying healthy is worth winning gold.
Listen! This is a natural tone. Don’t you think about the feelings of fat people in other countries? It’s so rampant! Look at my body, enough to change several gold bricks, right? Tell me how to immigrate to Dubai!
Some netizens also said that they watched this willful show of wealth with jealousy, and there is reason to think that this is a piece of news full of malicious intentions towards fat people!
Some netizens also said that this kind of golden act of tycoon can only exist in Dubai, but the behind-the-scenes promotion of the fitness industry is a huge business opportunity!
In 2005, online forums were still the main carrier for netizens to spend their time. Dubai’s gold ATM, the words “slimming weight and giving gold”, which attracted attention as soon as they were published.
People have a golden impression of Dubai, a "rich" country. Combined with its previous crazy actions, it has pushed its fame to the next level.
Of course, behind this scene is the online propaganda department established by Sheikh himself. He brought the concept of future naval forces to the present, using money to hire local laborers, let them blow air conditioners and play with computers to post.
This easy and rich job is definitely an easy and high-paying job for non-UAE citizens, and it also stimulates their intelligence.
Although the team is still small, the framework to guide public opinion has been established. In the future, various myths in Dubai will be inseparable from the behind-the-scenes boosts of this group of people.
Sheikh is now inspiring his subordinates: "What I bring to you is a direction, such as this time I give you gold. Can you only get weight loss? What about actively participating in public transportation?"
"From other marketing perspectives, such as luxury taxis, exaggerated transportation and other extraordinary places in Dubai, we must maintain extraordinary nature!"
When Sheikh looked at everyone, someone immediately realized that he needed creativity, so someone was ahead, and he was Hood.
After experiencing the prince's series of seemingly exaggerated and willful actions, which actually played an important role in marketing Dubai, he went back and studied hard, and his brain circuits also came into the line.
"We can push out some planned or conceptual things, just like buildings. We can first introduce pictures of the top ten crazy buildings and let the public discuss them, but we will not comment on whether it is true or not."
"Yes!" Sheikh nodded in agreement, "Everything I have done recently has an inspiring purpose. As a member of the publicity department, you need to market it in my style!"
Even if the officials are stupid, they understand the reasons for the prince's exaggerated style.
Therefore, under the promotion of the rebirth, Dubai's crazy title will spread around the world more rapidly than in the previous life, and the accumulation of Dubai's fame is constantly accelerating.
...
But it's just that light energy cannot be blown, and it still has to be a bit real.
After Sheikh made a good idea in marketing, he officially moved towards Dubai's development focus - no matter how powerful it is on the Internet, whether it is the World Island or the 10-star hotel, the reality will convince the public.
In Dubai's previous life, there were many crazy construction plans, but due to wrong decisions, internal corruption, and external economic situation, many unfinished projects were created, which directly damaged the economic foundation.
Sheikh needs to avoid the crisis.
This will be a big problem he faces after his rebirth, to the point where he will be bankrupt if Dubai will go bankrupt.
What impressed him most was Dubai World, which will be established in 2006. It is a state-owned enterprise group in Dubai. It was once in debt of nearly US$60 billion during the crisis. It was postponed by the government because it was unable to repay its debts, which shocked the world in an instant.
Because once the Dubai world cannot withstand, this huge debt may bring about a second financial crisis and become the second "Lehman Brothers". Once it collapses, the butterfly effect it triggers will make the whole world difficult.
Although the oil tycoon Abu Dhabi extended a helping hand, it also damaged Dubai's vitality. Not only did the economy go backward, housing prices plummeted and consumption was sluggish, and even the Dubai Tower had no choice but to rename it Burj Khalifa (Khalifa was the chief of Abu Dhabi).
Although Sheikh is not good at the financial field, his advantage lies in his foresight. He has also learned about the dilemma of Dubai in his previous life and knew which projects were the hardest hit areas.
The first is Dubai World Island, which is Dubai's craziest island-building project, which has brought more than US$20 billion in debt. Not only will it be gloriously unfinished in later generations, it also faces the ending of the island sinking.
The second is Palm Island. Dubai currently has three Palm Island construction projects. However, only Palm Island Jumeirah has been successfully used in later generations, but some of the "leafs" are still unfinished, and the other two are even missing.
The third is excessive real estate development, many of which blindly pursue first place. For example, the city center (hotel) that invested $8.5 billion in Las Vegas is a quasi-like appearance in Sheikh's eyes.
The above constitutes the main reason for the 60 billion debt. As long as Sheikh cut off one of the funds and used the funds obtained to invest in future more valuable projects, Dubai has hope of surviving the crisis and keeping the myth immortal.
It's not easy to just move them.
High-end real estate is the most important pillar of Dubai's economic development, so its senior management is all royalty. Even if Sheikh is the crown prince, he cannot simply reject a project, even his father needs reasons.
Of course, Sheikh could not go directly to tell the chief that he would not want this one, but that would stop work... It is impossible to stop these world-renowned projects before he was not convinced enough.
So he could only study the way to intervene first.
Hood of the ICBC and his subordinates promoted by him gathered in the conference room to secretly discuss issues about the Dubai world.
Hood pointed out the corruption of real estate directly: "Background transactions between businessmen and powerful people are common, and their appetites are amazing. I dare say that every major project has huge costs to be corrupted."
Another said: "I think the resistance to reform is on the powerful and powerful group. Some of them are the core of the royal family, and even if someone wants to investigate, it is difficult to go deeper."
The man who dared to directly point the finger at the royal family was named Majid, who was also a subordinate whom Sheikh was deliberately trained. This guy won because he dared to tell the truth, and of course he was not doing well because of this.
The rest of the people agreed, all sighing and corruption and the royal abuse of power. Sheikh frequently shook his head, and the absolute monarchy would inevitably have such hidden dangers.
If only I were the chief, cut the mess with a quick knife, kakkak—
"The focus of His Highness the Prince is to cancel high-cost projects. In addition to the internal issues you are talking about, I think we can consider it from the outside, such as the excess construction budget and the hidden dangers of technology."
The person who spoke was Amir. As a prince, he was not a fan. On the contrary, he was a senior assistant with a master's degree and an elite with an annual salary of one million. However, in the past, Rashid's fan, he could only accompany him.
Sheikh's eyes lit up when he heard this proposal: "The key I want now is to convince my father to cancel the project, and leave the corruption struggle of the royal family to him."
After receiving praise, Amir continued to say: "External issues need to collect enough information that can convince the chief, let him understand the economic difficulties and technical hidden dangers, and strive to make him nod."
Chapter completed!