Chapter 239 Next step
In the living room.
"Dad, is Master Tang's fast food restaurant going to open a branch again?" Hearing his father's words, Tang Tianyou's heart moved and asked involuntarily.
Tang Aiguo nodded proudly and said, "We plan to open twenty branches in Shitou City this time and prepare to officially enter the catering industry in prefecture-level cities."
"Dad, aren't you going to implement the strategy of surrounding the city in the countryside?" Tang Tianyou looked at him.
"God blesses, one time and another. The so-called business strategy is constantly modified in actual situations and cannot be changed forever." Tang Aiguo's eyes were sharp, and his every move exuded a strong sense of confidence, just like those successful people who have been tested by cruel business struggles.
"At that time, our Master Tang fast food restaurant was weak. Although it had great development potential, it was far inferior to those old catering companies with decades of history. If we fought hard, we might suffer heavy losses or even fail to recover."
"So, in order to avoid competing with these food giants, we have to open branches in counties and towns that they look down on, so as to seek some survival space."
Tang Tianyou nodded. Compared with those old food giants, his own fast food restaurants are indeed far inferior. Those old food giants have developed in the city for so many years, and they have almost all the best shops in the city, and they are in a monopoly position.
It is quite difficult to find a good location to open a branch in Master Tang fast food restaurant. In the catering industry, the location of the store is very important, which almost determines the life and death of this store. It can be said that the profits of a good store location and a poor store location are at least ten times different, or even more.
It is conceivable how great the advantage will be if the catering company that develops first has a favorable geographical location? It is precisely because of this that it is becoming more and more difficult for latecomers to make a breakthrough in this industry.
More importantly, these food giants have a strong wealth and are deeply rooted in the city. If they find that Master Tang’s fast food restaurant has a threat to their potential, they will definitely leave no room for suppression.
The easiest, most effective and most domineering method is to use strong financial resources and various relationships to control the city’s food material market, completely cut off the supply of food materials in Master Tang’s fast food restaurant, so that no matter how rich you have, you will not be able to buy a grain of rice.
"But now, the situation is different." Tang Aiguo smiled, "We have opened fifty or sixty branches in a row. We have established a very mature food supply system, accumulated a lot of connections, and became much more famous. Although our strength is not strong, not anyone can bully it."
Tang Tianyou also smiled. It may not be a big city in a big city, but no one dares to say which onion you are?!
"As Master Tang's fast food restaurant becomes famous, many businessmen in Shitou City have also found me, hoping that I can go to Shitou City to open a Master Tang's fast food restaurant." Tang Aiguo smiled, "They are all owners of restaurants in Shitou City, but the business is not very good. Under the squeeze of those food giants, it can almost be said to be bleak."
"Of course, they have also heard that our Master Tang fast food restaurant does not accept franchise stores, but only accepts direct stores, so they hope to use their own restaurant as a share to join Master Tang fast food restaurant."
Tang Tianyou smiled. There are still few people in this world who provide timely help, and there are many people who add icing on the cake. When Master Tang’s fast food restaurant was weak, the prospects were unclear, and no one dared to be the first person to eat crabs.
However, when they saw that Master Tang’s fast food restaurant was so popular in all four counties, they began to move. With this deliciousness, if Master Tang’s fast food restaurant was opened in the city, wouldn’t it be profitable?
The owners of these restaurants are all old foxes who have been immersed in the diet industry for a long time. They can tell at a glance what restaurants can make money.
What's more, their original restaurant was not very good anyway, and some people almost lost all their money. If they rely on the spring breeze of Master Tang's fast food restaurant, they might not only not have to continue to lose money, but they could even make a lot of money.
Comparing these two ends, fools know how to choose well for themselves.
"Dad, what do you think?" Tang Tianyou asked.
"If there is such a good thing, what else can I think about?" Tang Aiguo said with a smile.
Tang Tianyou also smiled. He didn't need too many ideas about the benefits of delivering them to the door, just agreeing directly. It's just that the distribution of equity still needs to be discussed carefully.
Some people say, why do you have to promise them to invest, choose an address, open a branch, and then make all the profits? Isn’t that better?
However, this is unrealistic.
First of all, the address of the branch is not so easy to find. With the development of the economy, good store locations have long been dominated by others. Later generations want to find a good store location, there are only two ways.
First, acquire and purchase stores with good locations but poor management into their own stores;
The second is to enter, and to enter cities that have not yet developed, such as cities in remote areas, or counties with a lower economy, so there will be relatively less competition in such places.
However, both methods have disadvantages. The first one requires a large amount of funds to buy a store. After all, it is difficult to buy a good location, and even if it can be bought, it is impossible to have too many. The latter one, if the branch is established in areas where the economy has not yet developed, the profit will be much smaller.
Therefore, Tang Aiguo is very welcome to a businessman like this who invests in his own store. This not only saves him the trouble of finding a store, but also saves him the money to buy a store. He is simply making a fortune and can get a good store without spending a penny.
Of course, the owners who joined Master Tang’s fast food restaurant are not fools. They agreed only when they saw that Master Tang’s fast food restaurant could make money and make a lot of money.
This is just a mutual benefit.
More importantly, the reason why Master Tang’s fast food restaurant’s business is booming is because of the existence of delicious salt. In essence, it is not essentially different from other restaurants.
Therefore, these restaurants that join Master Tang’s food do not need to make much changes. Just change the original restaurant’s door sign with Master Tang’s fast food restaurant and then change it to the unified uniform of Master Tang’s fast food restaurant, and even the chef does not change it, and you can open it directly.
This not only saves decoration costs, but also saves time to recruit people again, which greatly accelerates the increase in Master Tang’s fast food restaurant.
In short, there are many benefits to doing this. As long as you pay a little benefit, you can save so much trouble. Tang Aiguo has no reason not to agree.
Chapter completed!