Chapter 326 Promotion
Furthermore, now that the Avengers have disappeared, the political situation in Yunjin New District has become stable.
Moreover, in the shocking attack on Cai Yanei, Zhou and Kong were already looking sideways. In a short period of time, they believed that they did not dare to cause trouble again.
At this time, you can get out for a moment and you won’t be seriously injured.
Xue Laosan is impatient, and now it is the 23rd day of the twelfth lunar month, and the Spring Festival Gala has only been aired for a few days. Judging from the preparation practice of such an important program, I am afraid that the program will be finalized long ago. Xue Laosan doesn't take action anymore, so he is afraid that he will not be able to catch the last train of the Spring Festival Gala.
Because of this, he could not act properly and catch a train, so he had to use his privileges again to open the back door to Qi Rusheng and arrange a helicopter from the Shuzhong Military Region.
After more than ten hours of air travel, there were another car coming and going. The next morning, Xue Laosan finally arrived at the CCTV building.
In these days, CCTV did not have the power of calling the wind and rain like later generations, but was just a propaganda unit allocated by superiors.
The CCTV building has never become the ridiculous shorts of later generations, but it is just an ordinary tall building with grayness.
After showing his ID, passing the door, and asking about the location of the Spring Festival Gala preparation unit, Xue Laosan went there alone.
Nowadays, the bureaucratic spirit of civil servants has not yet reached its peak. Xue Laosan has no way to go and soon meets Huang Yihe, the director of the 1984 Spring Festival Gala.
The third party of Xue said something, and Director Huang, who had a haggard face, was surprised and said, "Sponsorship? How to sponsor it, why sponsor it!"
If he had not carefully checked Xue Xiang's ID and confirmed his identity, and heard Xue Xiang's unreliable remarks, Director Huang would be able to leave immediately.
Originally, there is no pie in this world. A young secretary who emerged from a corner said he was willing to sponsor the Spring Festival Gala. Isn’t this a joke?
Impressed Huang Yihe's doubts, Xue Laosan explained, "Director Huang. On behalf of the Yunjin New District of the Dejiang Administrative Office of Shuzhong Province, I am willing to sponsor the Spring Festival Gala of RMB 10,000. I hope this national party will be held prosperous."
After explaining the purpose, he also explained his thoughts, "Of course. I don't want anything. I'm not hiding it. This time I came here for the spicy seasonings from a factory in my jurisdiction to promote it. I want to use our Spring Festival Gala platform to boost the east wind."
Xue Laosan had to go straight to the point. After all, he was not stupid, and others were not stupid. He was just hiding it, which made people suspicious. It would be better to spread it out and say it out loud. I believe that this art director Huang, who is engaged in art, did not realize the value of the advertising effect of the Spring Festival Gala.
Sure enough, after one sentence from Xue Laosan, Huang Yihe looked shocked and reached out to grab the black hero pen on his chest. He kept rubbing it and said for a long time, "Comrade Xue Xiang, are you talking about it?"
'"Director Huang doesn't believe me, he should have trusted this."
Speaking, Xue Laosan reached out and opened the military green Lei Feng bag around his waist, revealing a thick pack of green unity.
Huang Yihe's eyes suddenly raised, his throat rolled significantly, and he reached out and grabbed Lei Feng's bag.
Xue Xiang shook his lightly, dodged over, and said with a smile. "Director Huang, why are you in a hurry? Let's talk clearly. Are these yours?"
"Urgent, hurry, how can I not be anxious? I'm waiting for the rice to be put into the pot!" Huang Yihe glared and said, "I'm talking quickly, as long as the host doesn't ask the host to read the manuscript to you in any factory, it will be fine, money, money, hurry up and give me the money!"
As he spoke, he actually reached out to catch Xue Laosan's Lei Feng bag.
This time, Xue Laosan stopped hiding and let the old man catch him.
It turned out that Huang Yihe was anxious. The funds of the preparatory units for the Spring Festival Gala are almost too tight to an outrageous level.
The Spring Festival Gala in this year is not as rich as the later generations. It can be sold for hundreds of millions of dollars with just one title. It can be said that if the first Spring Festival Gala had not achieved unprecedented success, the second Spring Festival Gala would not have been born at all.
It’s nothing else, holding the Spring Festival Gala is also a expensive event. Although CCTV’s funds are not tight, they are also limited. If you organize a huge evening party, there is no entry and you just pay it out. Naturally, no one wants to do this work that can’t be in or out.
So much so that the first few Spring Festival Galas were so embarrassed that the actors had to take care of themselves in the performance costumes.
At the moment, the director Huang Yihe, the chief director, was begging his father to sue his grandmother and tried his best to maintain it. The total amount of funds was less than 50,000, and it was almost over today.
Now that the sky has brought wealth to heaven, Huang Yihe has no longer had any happiness.
However, Huang Dadao suddenly got a huge bill and was extremely happy. He pulled Lei Feng's bag open, then grabbed a handful and counted it. Xue Laosan, who was on the side, stated his promotion plan for a while, but this person suddenly realized it.
Xue Laosan smiled bitterly and snatched Lei Feng's bag.
After suddenly losing the huge bill, Director Huang woke up in horror, his eyes widened, describing the terrifying...
Xue Laosan hurriedly explained, "Director Huang, I haven't made it clear. This money is not yours."
Director Huang patted his forehead and smiled, "Don't blame me, don't blame me, am I scared of being poor, okay, okay, you say, what do you think about the promotion of your spicy seasoning? I have a first word, large slogans are not allowed. After all, it is a National People's Gala, and it cannot be a promotion meeting for your new product."
Xue Laosan stuffed Lei Feng bag into Director Huang's hand and waved his hand, "It's not that complicated. I watched the Spring Festival Gala last year. Didn't there be a table in front of me and fruit snacks on the table? This year, let's change the style. Each table has a hot pot, and the next to the hot pot is our product Shuxiang King. During the evening party, let the photographer give Shuxiang King more shots. Originally, we Republicans have the custom of eating hot pot during the Spring Festival. If we use this, will the New Year atmosphere be stronger?"
"Two, I hope that in a certain program, we can use our Shuxiang King as props. I only have these two small requests, it's not an exaggeration, Director Huang?"
If time goes by, not to mention twenty years, it will be three or five years. Xue Laosan dares to make such a request, and at the end, he will add "not over" and will definitely be spit on his face.
It was really lawless that Xue Xiang was playing this advertisement. For a small bag of spicy seasonings, this person dared to let the core audience seats in the first row of the Spring Festival Gala eat hot pot, and also had to mix the spicy seasonings into the show. It was simply arrogance. No, it’s going to God!
But surprisingly, Huang Yihe was not at all unhappy and seemed to breathe a sigh of relief. "This is easy to say, it's just a few tables, and it's not troublesome to put on hot pot. But how can I intersperse this program? The song designation is not OK, and I can't write it into the lyrics. It seems that I can only mix it in sketches and crosstalk. Ma Ji has a joke about "Cosmic Brand Cigarette". If Ma Ji is not allowed to mix it in it and promote it?"
Director Huang's attitude is amazing. This person even thought that he would be a little sorry for the person who charged 10,000 yuan and did not make any noise.
But Xue Laosan was secretly smiling and shouting that ten thousand yuan was worth the money, and said, ""Cosmic Brand Cigarette"? Listen to the name, it seems that it is a bit unrelated to spicy seasonings. I saw that there seems to be a sketch of "Eating Noodles" on the program list, which seems to be suitable. At that time, put the spicy seasonings on the table where the noodles are eaten, and then let the actors skewer the words, and they will live together."
Speaking of which, Xue Laosan is really prepared. After this guy set his sights on the Spring Festival Gala, he had already figured it out in his mind.
Not only did he guess that this silver bullet offensive would definitely work in this era without any advertising psychology and value assessment, and even how to play this advertisement can maximize its effect, he had thought through thoroughly.
Let’s not talk about it for now, the hot pot formation in the first row of the audience is so powerful that Chen Peisi and Zhu Shimao’s classic sketch "Eating Noodles" can make the King of Shuxiang popular.
Because of the sketch "Eating Noodles", Xue Laosan has read it many times in his later generations and is familiar with the plot.
In the sketch, Chen Peisi ate several large bowls of noodles, and mentioned the wonderful taste of the noodles over the years, but did not mention the reason for the wonderful taste of the noodles. Therefore, the entire sketch was embedded in the Shu Xiang King, which was really flowing and natural.
Such a thirteen-minute long faced with the bombardment advertisements of audiences across the country, the King of Shuxiang would inevitably become popular all over the country overnight.
However, when Xue Laosan proposed to stop, Huang Yihe thought for a moment, then he called someone to send Chen and Zhu who were rehearsing in the rehearsal room.
Huang Yihe is the director of the general director and has extremely powerful authority. Naturally, there is no need to talk about the two young people who have appeared on the stage of the Spring Festival Gala for the first time. They only point out the problems and require them to solve them.
Sure enough, this implantable advertisement is extremely difficult for the sketch "Eat Noodles". In a flash, Chen and Zhu proposed a solution.
If you want to say that you have a specialty in your profession, Xue Laosan thought of connecting the "Shu Xiang King" with the good taste of noodles. Chen and Zhu instantly released a new laugh point based on the "Shu Xiang King", and almost wiped out the traces of the advertisements.
After discussing the promotion plan and some fragments, after paying the money, the two parties signed the contract and got the words in black and white. Xue Laosan was not in a hurry to go home, and even asked Director Huang to go around the rehearsal venue.
To put it, it is not that Xue Laosan is not interested in home, but that he is useless to love home at this time, because at this hour, there will be no one in the Xue family mansion in the capital.
It turned out that today was the 24th day of the twelfth lunar month, and it was the day when the little guy and his party and his party agreed to go to Shuzhong. At this hour, the little guy and his party might have arrived at the train station.
In theory, since Xue Laosan has returned to Beijing, he can stay in Beijing for the New Year with his family. However, he has discussed in advance that he has been spending the New Year in Dejiang. The little guy has been eager to see Cuipin and Jade Girls, and Xue Laosan is not ready to temporarily update her.
The little guy he was not chasing at this moment rushed to Dejiang together, just because he had decided to return and was eager to give the little guys a big surprise.
Chapter completed!