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Chapter 92 Sony's Ambition

Sony, a company, has grown from a small repair shop, a small rice cooker, and a tape, and has gradually become a huge empire that has almost become synonymous with Japanese electronic products.

There is a very painful thing about such a huge empire. When Japanese electronic game products almost swept the whole world, Sony couldn't even insert a toe into this field.

No matter how much effort Sony has made, it seems that it is impossible to enter the video game industry.

Even, there is still a kind of hatred for Nintendo.

Why hatred?

You should know that Sony is far more than Nintendo in terms of the number of employees and the complexity of the organization. The addition points on the technology tree are also added by itself instead of waiting for others to finish ordering them and picking fruits.

But the company with the largest market value in Japan is Nintendo instead of Sony.

Nintendo defeated the entire Sony empire with just one video game industry.

Because of this, Sony is unable to get it, and the deeper its obsession with the electronic game industry.

It has even turned into an existence similar to resentment. I don’t care, I just want to enter this industry!

Unfortunately, those game manufacturers have no big connection with Sony. Even if Sony has the technical ability to produce excellent hardware, no manufacturers will launch games on their hardware.

And a hardware without game support is waste hardware.

Therefore, Sony has been seeking to cooperate with companies in the electronic game industry to get tickets to enter the electronic game industry.

From various small factories to Sega and even Nintendo, they have never given up on the opportunity to seek cooperation.

Now Sony's player department is working with Nintendo's second development department to develop Nintendo's next generation consoles.

Sony can be said to have done its best in this cooperation.

Why?

Because Sony's powerful legal department has added some backdoors to the terms of cooperation with Nintendo.

If this host machine developed together can be successfully launched, Sony will also obtain the production, manufacturing and issuance rights of this machine.

In other words, they also have the power to release game consoles.

And this is the ticket to the electronic game industry they are pursuing. At that time, they have the right to manufacture products, and even the right to review and issue games.

It is basically equivalent to snatching the fundamental thing that Nintendo relies on for survival.

Now, Isn’t it just to help Nintendo design perfectly to help you in your future self?

Therefore, Sony can be said to have done its best in this cooperative development.

However, Sony's legal department may have forgotten that Nintendo's legal department is not a vegetarian.

You know, when Nintendo was just a little girl who had just entered the video game industry, she turned over Universal Pictures with their own strength.

The president of Universal Pictures believes that Nintendo's game "Donnie Kong" infringed on the copyright of Universal Pictures "King Kong" and sued Nintendo for infringement.

However, three years ago, the authorization of the original novel of "King Kong" expired, and in order to continue filming the new "King Kong" movie without paying additional copyright fees, Universal Pictures has defined the image and setting of the entire copyright of "King Kong" into the public image.

That means that any company can make it and any individual can make it.

The game "Donnie" produced by Nintendo has no subjective malice and uses public copyright, so Universal Pictures has not successfully sued it.

When Universal Pictures sued Nintendo, they were also making a copycat of Nintendo's "Donnie King Kong".

Because they think the copyright of "King Kong" is in their own hands, and arcade games are so profitable, why not make their own "King Kong" games?

Although "King Kong" is already a public copyright and Nintendo cannot report it from this perspective, Universal Pictures' "King Kong" is very similar to Nintendo's "Donnie Kong", which is basically a pixel-level copy.

As a result, Universal Pictures shot itself in the foot. Not only did it compensate Nintendo's King Kong game, but it also compensated another $85 million.

As the leading lawyer in this lawsuit, Kabi directly became Nintendo's vice president of North America.

The naming of the protagonist of "Star Kirby" produced by Satoshi Iwada seems to have a lot to do with this lawyer.

Of course, Iwada Satoshi definitely did not imply that lawyers all had big mouths and ate whatever they saw!

From this time on, Nintendo pays great attention to legal construction.

Because the threshold for electronic games is actually not high, technology can be easily copied, and preventing others from coming in and grabbing food mainly depends on patents.

Having a patent alone is not enough. If you also need to maintain the patent, you will naturally have to have a strong legal department.

The trap clauses placed by Sony in the contract may be discovered by Nintendo's legal department one day.

All kinds of news about VRBoy soon gathered in the hands of Sony's senior executives.

In fact, with Sony's control over the industrial chain, Nintendo can be said to have basically no secrets.

VRBoy Sony dare not say that it can be copied 100% but given them a week, they will definitely make samples with basically exactly similar functions.

This is not Sony's modestness, but Sony's confidence supported by nearly 100,000 engineers.

You know, Sony is a company based on technology.

The number of engineers that can be said to be the first tier of all Japanese companies.

Of course, not to mention the number of people, it is because the electronics industry itself is not such a labor-intensive industry, but more importantly a technology-intensive industry.

For example, companies in traditional heavy industry may have more engineers.

After Sony obtained the information on vrboy, it did not develop competitors. Instead, it began to investigate the market acceptance of this product.

Although Sony always launches some black technology products, most of Sony's products have actually been launched after rigorous market research.

Basically, each of them has a corresponding market, instead of rushing against transparent glass like a flies and launching some inexplicable products.

After their investigation, the results they got were not optimistic.

Consumers have low acceptance of game consoles like VRBY, or even very low.
Chapter completed!
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