In a way, companies like Sony don’t care about rapid profits in a short period of time. They care about creating an ecological environment that allows them to live happily in this ecological environment.

What kind of ecological environment have they created in the past?

In the field of optics and music, they have all successfully created an ecological environment.

The most typical of these is the music field, from the front end to the back end, from the music player to the headset.

Sony has almost turned its own brand into a big market.

From high-end to mid-end, and finally to low-end products, Sony alone can easily be purchased.

In addition, Sony will also pay great attention to sustainable development.

The best things they won't sell out immediately.

Instead, it will prompt people to purchase new equipment through small but attractive upgrades.

Of course, this does not mean that Sony is invincible in the field of music hardware.

However, other things that are better than Sony are not because they are too expensive and high-end, or even tend to be luxury goods. They are just because they look too ugly and have a poor appearance.

In fact, Sony is a company that can really make people remember.

To a large extent, it is also because of Sony's simple and unified style.

You should know that most of the equipment in this era have no design style scientific research.

Almost all use the lowest cost, achieving preset functions is considered to solve the problem.

However……

Consumers have aesthetic needs.

Sony found that although a unified and stunning appearance design is not an easy task, the cost is also a bit high.

However, this cost can be balanced by increasing some prices.

More importantly, the increased price and excellent appearance will give users a sense of satisfaction and a sense of conversion, thereby recognizing almost all products of this design.

In this way, those who use Sony headphones will use Sony's player, those who use Sony player, and those who use Sony's TV.

As long as you become a fan of Sony and a loyal user of Sony, you will basically become an inexhaustible ATM for Sony.

But what is written is that all the experience Sony has gained was before the popularization of the Internet.

After the Internet became popular, the world changed a lot.

The biggest change is that people's access to information has greatly accelerated.

In the Internet era, information that people might have received in a month can be learned from newspapers, magazines, TV news, and people around them. However, in the Internet era, we can learn about all consultations anytime, anywhere through a simple mobile phone.

Although there is a lot of consultation, it has no particularly obvious use for most people.

However, it has shifted the attention of a large number of users to another direction.

If ten thousand household mobile phones can obtain a lot of user usage time, the usage time of other devices will inevitably be greatly shortened.

This contains almost all Sony's equipment, including TVs.

This is like the rise of small video software. It takes up a lot of time for users every day, and the frequency and time of other software will inevitably decrease.

According to the survey by relevant personnel, it was found that the space and circle of friends of Tencent’s two instant messaging software were reduced.

Although Wanhu did not directly attack Sony, the pressure Sony felt was getting greater and greater.

The most important thing is that Wanhu’s gaming department has always maintained a good cooperative relationship with Sony Computer Entertainment.

You should know that most of the manufacturers that Sony Computer Entertainment cooperate with have various problems in various aspects.

Sometimes we think a manufacturer seems to be very good, but in fact it is not the case. They either do not have project management, or they do not have fun games, or they always desire more sharing.

Only Wanhu has never had many requirements on Sony.

It can be said that Wanhu Games is already the most ideal partner.

However, the most suitable partners in the world often have other plans.

For example, Sony Group now finds that it does not seem to be a very good partner. Although it doesn’t talk much, it rarely causes trouble.

But the most troublesome thing is that Wanhu is very ambitious.

Not only on the mobile device of Wanhu Mobile, but also in the film field, Wanhu, which has the most advanced special effects production technology in the world, seems to be more at ease than Sony Entertainment, which invested heavily in the acquisition of Columbia Films.

Of course, some people say that Japan's entertainment industry is dirty, but in fact, Hollywood entertainment industry is also dirty.

These dirty things include capital dirty things and personal dirty things.

Although Wanhu has occasionally tried to release some movies in Hollywood, almost all of them are animated movies.

Rather than having high box office expectations, it is better to show off one's own skills.

In comparison, the animations produced by several animation film companies born in Hollywood are a little worse than those of Wanhu.

The only one who can compete with Wanhu in animated movies.

It's the Disney that has already made money by opening an amusement park.

Disney has only begun to try three-dimensional animation movies in recent years.

In fact, it is not something Disney is good at. What Disney is good at is meticulously crafting two-dimensional animation.

Its classic animation series is not only broadcast on TV stations almost every day, but also performs very well in theaters.

only……

After a series of animation companies and special effects companies, led by Wanhu and with computer special effects visual wonders as the selling point, many things happened.

Disney's two-dimensional animations are selling worse than the other.

If there is no change, you can even see the grave not far away.

And this change process is very painful again.

All Disney painters were asked to give up hand-painting and use computer painting.

You should know that Disney, as an animation company with a history of hundreds of years, is already very old.

For them, getting in touch with new things is not an easy task.

The digital tablet used in computer painting is almost difficult to achieve the feel that real paper and pen and ink can achieve.

However, either use or leave.

Disney has finally completed its transformation.

After completing the transformation, although it may not be as good as Wanhu in animation technology, it has exceeded at least one position in Wanhu in terms of expressiveness.

Those techniques that can be used in two-dimensional animations are not impossible in the three-dimensional era.

From story structure to action skills, Disney has demonstrated its potential for horror.
Chapter completed!