Chapter eight hundred and forty seventh: the car market in a mess
Today is a dark day for car companies around the world. As long as it is listed, the sharp decline in market value is a foregone conclusion. Even those leading car companies cannot escape. If you don’t talk about anything else, just look at bwm, Mercedes and Audi, bwm fell by 7 percentage points, and Mercedes fell by 5%. The worst thing is Audi. He cannot compete with BMW and Mercedes in flagship models. He finally has the A6 model to support the scene, and has developed the Chinese market and has become synonymous with luxury cars.
Once in China, I beat the 5 Series of BMW and the E-Class of Mercedes in China. However, now that the mgr model-s is released, Audi really feels that nothing can be compared with it. What can I compare with it? The technology is not as good as the power, and I eat oil and others charge it. The cost in the later stage is slightly higher than the mgr model-s. In terms of price, I don’t have any advantages. My good days in China seem to be gone forever.
Either, it’s a discount that it broke the leg, otherwise, just give up the A6 market and look at the A6 in its own round curve. It was really good to appreciate it myself and it definitely led the trend. Now? mgr model—s So as soon as the future technological look came on, I was completely invincible. Is it possible to do anything, cut the price and suppress the cost, but Audi found that it was severely suppressed by itself, and it was still hurting itself. Is it still crying without tears?
So, Audi is the worst today, with a sharp drop of 12%, and its market value suddenly went by one-tenth of it.
Then, executives of various car companies couldn't help but stand up and said a lot. We have fully anticipated the impact of mgr model-s after it was launched. We are already developing new models. The new models will be released soon. Our technology is not settled in mgr Group.
Anyway, this can restore the confidence of investors. These executives say this, regardless of what they say. They are not at all when they are in an internal meeting and discussion. However, there is nothing they can do. Self-rescue is always needed. Well, in this way, everyone starts to blow the magic screw. BMW said: mgr The technology of model-s is very powerful, but we already have a way to deal with it. In a short period of time, our car series will be replaced. At that time, technology will definitely not lag behind mgr model-s.
But, you don’t think about it yourself. All your models have just been replaced last year. Are you making fun of it? If you say that you will be updated, you will be updated. If you have such technology, don’t you take it out? If you don’t beat your old rivals Mercedes and Audi? Are you hiding it and keeping it for the New Year?
Are you a fool when you are an investor? What do you say? Others believe it? Take a shower early and go home to sleep. As soon as this statement came out, bmw's stock fell by 1% again.
Well, when Mercedes saw that, OK, BMW's set cannot be used, so if you don't get some hard goods, you will probably end up like BMW. So Mercedes also held a press conference. At the meeting, Mercedes suddenly brags about his 48v light mixing system as soon as he got up, what, this is the future of the world. My technology is a hybrid of new energy and internal combustion engines. While making the internal combustion engine to its peak, it will be matched with light mixing, and both hands must be grasped, and both sides must be hard.
Well, Mercedes has taken some substance, but the problem is that you, Mercedes, don’t talk about technology. Look at other people’s black technology and look at yourself? The difference is not a little bit.
Fortunately, Mercedes still saw the tough guys for investors, which is very good. Since this is the case, we will not sell or buy. Mercedes has stabilized its stock price, but if you want to rise back, it’s better to forget it, there is no chance.
As for Audi, Audi is really anxious. He is not as capable as BMW. The key is that I am embarrassed to blow. As we all know, what is our old career in Audi? Lamp factory, when it comes to making lamps, we are indeed first-class, but when it comes to technology, we are a lot short of it. There is no problem with imitating it. But the key is that your mgr group cannot come up with so many black technologies at once. How do you ask us to imitate it?
Audi has the deepest resentment. MGR Group, tell me, what kind of business are you fighting with me? You have finally gained a firm foothold in China. You will be going back to your original state at once. Good days will be gone in a few days.
OK, we will also launch a new replacement product quickly. Let's put it a little taller. The most important thing is that Audi has indeed reached the time of replacement. As for the price, the price range of the old model is 500,000 to 900,000 yuan. Well, we think about it ourselves and think it's a bit outrageous, so our Audi executives unanimously decided to lower the price.
Of course, the statement is also very good, not because we are afraid of you mgr group. We are just to give back to our consumers and thank them for always supporting our Audi products. So, we decided to upgrade. The main one is to upgrade, and we must also give full play to our advantages, right?
As for technology, well, it's slightly improved. That's it. All the reversing radars are replaced with reversing images. The electric tailgate must be installed, and the four-wheel drive system and partitioned air conditioners must also be equipped. Well, such a big change has been made all of a sudden. The price has dropped from the range of 500,000 to 900,000 to 400,000-650,000, which has canceled the A6 V8 model and reduced the cost.
What is the purpose? Isn’t it just to seize market share in the hands of mgr model-s.
Well, Audi really can't take care of its old customers anymore. I'm sorry, everyone, I can't hold on anymore, so I can only lower the price. As for the cars you buy, you can only earn it yourself.
For a moment, A6 customers around the world wanted to smash Audi's franchise store, but from this, we can also see how big the profit margin of Audi in the past? Well, Audi is also wronged. Isn't there any way to do this? I'm also squeezing secondary dealers and using materials. Okay, you also know, why do you do so much leather? Isn't it fragrant with electric soft plastic?
However, Audi's stock price has really risen a little after saying this. Before the end, it finally narrowed its decline to less than 10%.
However, although Audi's expression has avoided mgr model-s, it has also seized the market range of other car companies. Audi a6 dare not compete with mgr model-s, but other second-rate car companies also dare not compete with Audi a6.
This range is the same as Buick. Damn, Buick is so angry. What are you doing? Are you bullying like you? After all, your Audi has been in the glory for several years. Where is me? Just now, you are doing this?
However, no matter how much complaining, Buick is not allowed in terms of strength, for a moment, the entire auto market was messed up by mgr model-s.
As for other car companies, if they do not have such strength, they don’t want to resist at all. Since they can’t resist, then be a quiet salted fish.
Just when Lu Ningzhi was full of satisfaction, the sudden system prompt sound scared Lu Ning.
"Ding, as a teenager who has reached the peak of his life, what is a car worth? Special refresh: a new product of the latest high-speed rail technology, worth 60 million US dollars, purchase time limit: 1 hour (not expired).
Host, what are you waiting for? What are you waiting for? What are you more valuable than a supercar? Of course it is the high-speed rail."
Lu Ning looked at this prompt and felt a little nervous. Damn, is anyone watching the high-speed rail commuting?
But forget it, my brother is rich now, and Lu Ning bought the latest high-speed rail technology without thinking.
Hey, wait, by the way, system, are you short of money again?
Chapter completed!