Chapter 32 The Dream Begins
"Xiaobai, have you really decided?"
"Yes, as I explained to Director Huang, Yuchai's philosophy is to dare to be the first in the world, or it would not become the leading domestic internal combustion engine production base."
"But you have to understand that engines and football are completely different things. Our Yuchai has an annual output value of only 708 billion yuan, and it is not enough to maintain a football club. Our employees have just lived a good life. The population of Yucheng City is more than 5 million, and many of them have not yet solved the problem of food and clothing. I think it is not appropriate for you to insist on doing football at this time. Looking around the history of Guangxi, there are only Yinli, the football clubs that have existed. The year before yesterday, they were also sold to Anhui, which also shows that our Guangxi is poor and not suitable for football."
"Part CHEN, I understand your feelings very much. What you said is the truth. But my original intention is to establish the football with the characteristics of our Yucheng. Unlike those gold and yuan footballs, I think based on our Yucheng's deep school education foundation, we can do something different."
The two people who were talking to each other were Chen Jun, the deputy general manager of Yuchai Group, and Bai Huijun, who returned from studying abroad at the Jiaji Business School of Cambridge University in the UK.
As a high-quality talent introduced by the group in the first half of the year, Yuchai's original intention was to hope that Bai Huijun would serve as the assistant general manager of Jinchuang Auto Parts Manufacturing Co., Ltd., to give full play to his professional advantages as a modern enterprise management. However, in the past six months since he came back to work hard, Bai Huijun was completely uninterested in diesel engines, spare parts manufacturing, warehousing and logistics in several major pillar industries of the company. One day, he suddenly proposed the proposal to establish a group subsidiary Yuchai Football Club.
At the beginning, this proposal was strongly opposed by the group board of directors. It was enough to sponsor amateur football and play wild football in the city as a spiritual and cultural life measure to improve the physical fitness of the company's employees. It would be very unrealistic if a club was to participate in the professional league in a grand manner. Against the backdrop of the group's efforts to increase revenue and reduce expenditure to strive for the company's annual output value of over 10 billion, the particularly expensive proposal to establish a football club has become the target of public criticism.
The board members were fiercely opposed, but only Chairman Huang Sanping expressed a certain degree of support and persuaded the group to a consensus, gradually reaching a certain degree of consensus. Among the members who opposed it, the banner of Vice President Chen Jun was the most distinctive, but after learning about Director Huang's attitude, he was somewhat relieved when he thought of Bai Huijun's identity and did not immediately express firm support, but at least the voices of opposition were much smaller.
Bai Huijun's father was Bai Dequan. He was one of the early technical backbones of the Yuchai Factory in the 1950s. After some hard work, Yuchai, a public security labor reform factory located in a remote corner of Guidong, became a leading state-owned enterprise group for internal combustion engine manufacturing in China. Bai Dequan also once became the leader of the group, but unfortunately there was an unexpected situation. In 1985, due to overwork, he fell to his job and bid farewell to his beloved company forever. Mr. Bai's successor Huang Sanping was the proud disciple of Mr. Bai when he was in office.
Huang Sanping, who took office with great grief, always remembered the master's support and was determined to take good care of his master's orphan. Yuchai Group also tried its best to protect him and regarded him as his own. Bai Huijun was also very committed to the college entrance examination and passed the Beijing Foreign Studies University in the college entrance examination. After four years of undergraduate studies, he went to Cambridge University in the UK to study for MBA. Bai Huijun, who has returned from his studies, has brought him the attributes of the second generation of Yuchai and returnees, which has made him a focus of widespread attention after returning to the group. How to arrange it has exceeded the scope of internal affairs of the group.
During the initial running-in process, Bai Huijun's English culture soon had a conflict with Yuchai's state-owned enterprise background. One fundamental point is that Bai Huijun hopes to use new development ideas to open up new growth points of the group's interest, while the group believes that he is too radical and should not abandon the machinery manufacturing industry that started with. In the later stages of the contradiction, the group believes that he keeps his mouth shut all day and is not of great benefit to companies that start with industrial manufacturing. This talent cannot be used by the group, and that is a waste of money. The discouraged Bai Huijun was neglected in the group, and he is not valued. He also wants to start a new business.
Until the idea of establishing a football club emerged, Bai Huijun drafted a detailed report after careful investigation, which put forward opinions on eight aspects: feasibility of team building, policy support, industrial support, youth training direction, cultural construction, profit growth mode, consumption habit cultivation, and brand building.
The professionalism of this 30,000-word report attracted Huang Sanping's interest. He studied it carefully and began to recognize Bai Huijun's idea. His real idea was to not allow this pioneer to affect the group's main business and cause a decline in the team's cohesion, but also take into account the care of his mentor's descendants and give him room for development. If he fails in the end, it will not cause too serious drag on the parent company. At the same time, there is a reason to clear it out, and not to be criticized for being ungrateful.
In addition to Chairman Huang's scheming, it is also an exploration of new ideas for building brand development. After nearly half a century of development, Yuchai has achieved a leading domestic industry position and the first in the region, and has reached the ceiling in development. If a new path can be opened at this moment, especially the tertiary industry that the country is fully promoting, once it can get on track, it will have a huge promoting effect on optimizing the group's revenue structure.
The chairman began to agree, and the board of directors naturally made it easy to pass. After Bai Huijun's efforts, the communication results reached with the group are as follows: the group initially agreed to establish Yuchai Football Club, injecting 5 million yuan, becoming the 17th subsidiary of the group. The parent company has fully controlled the shares and appointed Bai Huijun as the general manager, who is fully responsible for all the affairs of the club;
The total investment amount of the group to the club shall not exceed 10 million yuan each year, and the investment period shall be five years. After five years, the reduction will be reduced year by year, with a reduction ratio of 10%-20%. After ten years, the club must operate independently and bear its own profits and losses, and the parent company will no longer contribute; if the club violates regulations and discipline, treats the event passively, is not enterprising, and affects the reputation of the parent company, the group has the power to suspend or even cancel capital contribution; the group does not interfere with the club's normal operation, and large-scale infrastructure projects need to be submitted for approval, and the relevant land use and construction funds will be solved by the club itself;
As the club head, Bai Huijun must reasonably allocate and use funds, consciously accept the financial supervision of the parent company, and build a modern football club as soon as possible in accordance with the principle of contributing to the football cause of Yucheng and Guangxi, and strive to realize the long-cherished wish of Guangxi teams to compete in the national top football leagues as soon as possible.
The terms are harsh. Although they have won the right to operate independently, they have to be self-profit and lose money in ten years. For Yucheng, which has no football background and is backward in the economy, this is undoubtedly a natural barrier. Although the terms do not have any rigid regulations on the club's promotion to A-A, it also implies that if the parent company cannot be promoted to A-A league in ten years, the parent company that spends nearly 100 million will not be satisfied with this wasteful behavior.
Bai Huijun looked at the terms on the contract and fell into deep thought. After a long test, he solemnly signed his name at the bottom of the contract.
Chapter completed!