064 one minute
The cadres of the student union all lit up their eyes, and even Li Yufan sat upright slightly.
He was more or less displeased when Hu Yang rejected the proposal before, but now he heard his junior's thoughts, he had to admit that it was indeed much more interesting than what he said casually before.
Hu Yang continued to talk: "We will adopt a very classic summation model for this promotional short film, that is, give examples first, and then summarize and sublimate."
"Let me give a simple example. Our Jiangnan University has three campuses, and the second campus is a very famous garden-style campus. I checked the relevant information. The vegetation coverage area of the second campus is 7.5 hectares, and the oxygen is released every minute of about 2700l."
"So I wrote this sentence in my copywriting: In one minute, the water town garden campus will release 2700l of oxygen. With this sentence, you can go to the second campus to shoot related pictures to show the beauty of our Jiangda campus."
"In the example statement in the first part, we will use similar 'one minute' to connect different scenes and pictures of different colleges in Jiangnan University's three campuses to fully display the campus scenery and daily life of Jiangnan University."
Hearing this, everyone became interested.
This idea is very good!
Although no one said it, everyone thought so in their hearts.
The so-called "no comparison" means no harm. Compared with the promotional videos that purely pile up pictures and copywriting proposed by Li Yufan, this kind of theme and innovative solution is obviously much more clever and more in line with the tastes of the post-90s generation.
Huyang took all the reactions of everyone and said with a smile: "We control the duration of the first part to within one minute. The remaining 30 seconds are used to summarize and sublimate. To put it bluntly, it is value."
Everyone laughed, and at the same time began to think about how to increase the value of such a topic, and not be abrupt and preached?
Poplar gave the answer: "One minute seems insignificant, but it is the most important and basic component of life. Our life, in just eighty years, has accumulated from one minute after another."
"So in the second part, I plan to connect the short minute with Jiangda's long and century-old school history."
"A minute is no longer a simple minute. It symbolizes time and history. We will look back on the glorious years since the founding of Jiangda University, and finally fall back to the present, and hand over the baton of time to the next generation, that is, the new students."
As the words fell, there was silence under the podium.
Everyone was immersed in the thoughts of Poplar Eucalyptus and made many divergent associations according to his ideas, especially in the end, the scene where the baton was handed over to the new student had a strong sense of picture. While subliminating the theme, it was not preached at all and was not empty, but it could resonate.
After a while, Li Yufan gave a thumbs up and sincerely praised: "Awesome! A great idea!"
The ministers were also talking, and the atmosphere suddenly became lively, and there was no dullness of the first discussion.
Huyang picked up the prepared materials and distributed them to the students' congress: "This is the copywriting I wrote. Please see if there is any need to be modified. We can discuss it at any time.
Also, we need to combine copywriting and picture. Everyone is my senior, and I must know more about Jiangda’s campus than me, and know more about which places are suitable for shooting. Please brainstorm..."
He spoke while distributing the copy.
Li Yufan read it all over and got goosebumps in an instant.
Everyone had the same reaction, including Haruhi Jiang and the Audio and Video Brother. It was the first time they both read this copy.
Before the filming started, just looking at the copywriting was enough to imagine "a big drama" and the picture was full of feeling.
"Awesome!" The young man almost blurted out, "You are really good at writing copywriting!"
Poplar does not deny that excessive modesty will only appear hypocritical.
When doing film and television commentary and commentary, copywriting is the top priority. He can be able to achieve tens of millions of fans on the Internet, of course, he has his outstanding qualities.
The people present were either students majoring in photography or photography enthusiasts. After listening to Huyang’s ideas and reading his copywriting, they immediately became inspiration and began to discuss the shooting plan in a lively manner.
Although it only takes one and a half minutes to work, it is a little bit too much.
According to the concept of Poplar, one scene needs to be switched every two to three seconds. In other words, the first part alone requires at least more than twenty sets of shots.
Framing, looking for students who are on the photo and willing to cooperate with the shooting, ensuring the consistency of the tone of the picture, etc., are all issues that need to be considered.
As for the second part, there are fewer real shots, mainly post-production, and Hu Yang and Xiao Ge are responsible for it.
Finally, I would like to ask students from the Broadcasting Department to help me with the dubbing.
After this process, it is impossible to handle it in ten days or half a month.
...
The next week, Huyang spent almost running back and forth between the three campuses.
The editorial and editorial department also put a lot of effort into it, and every day they would send different staff members to help him.
After this week, he basically recognized all the people in the editorial department.
Kasumi Jiang has a lot of remote guidance, and she will come over to help when she is free.
In terms of photography, Poplar is just a fan after all. In terms of technology, he cannot compare with the experienced Kasumi-chan. Therefore, he will wait for Kasumi-chan to come before taking pictures of the key shots.
At first, he planned to ask Lin Yufei to come up with a mirror, but later he felt that putting celebrities in the admissions promotional video would easily blur the focus and the school might not be happy to see it, so he gave up.
After shooting the material, start post-production.
He is responsible for the first part and the younger brother is responsible for the second part.
Refined the picture, added subtitles, selected background music, rendering, dubbing... Finally, the finished product was made at the end of April.
This April is the most fulfilling month in Huyang’s two college life.
Looking at this short video for one and a half minutes, he vaguely regained the feeling of making a video for the first time, both tired and satisfied.
Then he clicked Xu Yinuo's QQ and Qingyi's private messages, and sent the videos one by one.
"It's done?"
Li Yan came up. He had been waiting for this moment for a long time.
Wen Liang was also waiting for a long time, so he dragged a chair and sat down.
"Do you want to see?"
"Hurry up, I'm hanging the machine." Wen Liang urged.
Hu Yang clicked on the video and showed it to the two of them.
After 90 seconds.
Li Yan said fuckingly: "Awesome! This is the shortest and most concise promotional video I have ever seen!"
Wen Liang muttered: "There is such a high-end photo shoot, and the innocent juniors are just afraid that you will be fooled by you."
He got up, lifted the chair and said, "Prepare to treat you. If you don't get the first place, I'll broadcast the live broadcast to eat Xiang."
Chapter completed!