Everything is difficult at the beginning, and it is even more difficult to come to the Magic City to explore the market.

First of all, I was not familiar with the place and had shortage of manpower. With several projects being promoted at the same time, the difficulty of this operation increased several times in an instant.

The meeting lasted for a whole morning, and it was not just about the end of the blood. Lu Ze also needed to finalize more work details with several executives.

Even for lunch, Sun Mingliang asked him to pack his bag outside, and then everyone stayed in the hotel room and would deal with it.

In the Magic City, Lu Ze will set up two new companies.

One is the management company of the creative product collection store under [Shiguang Cultural and Creative], which is specifically responsible for operating the brand collection store of [Shiguang Youxuan].

Although it is a subsidiary of [Shiguang Cultural and Creative], it is very beneficial to place the registration place in Magic. From the perspective of brand operation, [Shiguang Youxuan] is a new brand with very particular place of registration and ownership.

You know, fashion pop culture has gradients.

Although it is emotionally difficult to accept, in reality, consumers think that foreign monks can recite scriptures.

Nowadays, consumers have arranged the level of brand recognition from high to low when buying products, including European and American brands, Japanese and Korean brands, Hong Kong and Taiwan brands, and finally domestic brands.

This is especially true for high-priced products such as home appliances, digital electronics, cars, name bags and watches. Even if many people don’t admit it, they are very honest when they really pay.

Fashionable popular culture is also a similar gradient. Many popular elements emerged from Europe and the United States, then became popular in Japan and South Korea, then became popular from Hong Kong and Taiwan, and then introduced to the mainland.

The national cultural rejuvenation that has been called for for many years is not that easy in reality.

The technology industry needs to catch up, and the same is true for culture-related industries. It requires the accumulation of time and the efforts of generations to catch up.

From a global perspective, Europe and the United States are definitely the birthplace of modern fashion popular culture, and their brands are very popular all over the world. This is an indisputable fact.

Otherwise, why have so many domestic manufacturers like to use fake foreign brands as names for their names over the years?

What are Leonardo da Vinci furniture, Marco Polo tiles, Mousse mattresses, Yashili milk powder, Casarte refrigerators, Jordan basketball shoes, Jaes men's clothing, Jesbon condoms, Yuanwei Forest sparkling water, are not foreign brands at all, they are all domestic brands of Yishui.

And the reason for doing this was a last resort.

People have developed early and accumulated a lot, and have great advantages in product quality and brand culture, which leads consumers to subconsciously pursue foreign brands.

Domestic manufacturers can not only set the product price higher and earn additional profits, but also make the product more competitive advantage over other domestic brands.

What's more, some manufacturers directly register the brand abroad, and completely confirm the identity of the foreign devils of fake foreign brands.

There are some high-level operations, except for production in China, you can’t help but admit that they are just 100% foreign brands. I have to say that they are really businessmen and treacherous. When it comes to routines, they have to be the Chinese people who can play.

This phenomenon is common in many industries, and it is a basic operation in the cultural and creative industry. Especially creative products such as clothing, toys, stationery, etc., are even more severely affected areas.

In essence, foreign brands still take advantage of the differences in cultural gradients, making consumers believe that the brand is a product from a high cultural gradient area, so they highly recognize the product and are willing to pay a high price for it.

The gradient of fashionable popular culture not only exists between countries, but also has gradient phenomena in China.

For example, the popular elements and products in coastal areas usually take a long time to flow into the mainland and gradually begin to prevail.

The first, second, third, fourth-tier cities, fifth, six, seven and eighth-tier counties and districts in China can be divided in this way, not only refers to the differences in economic levels, but also reflects the gradient problem of fashionable popular culture to a certain extent.

Based on this rule, Lu Zecai planned to register the brand of [Shiguang Youxuan] in the international metropolis of Donghai.

You should know that before many foreign products entered China, many brands in Donghai had always been the ceiling of the country. The city of Magic City also occupied the high ground of fashion popular culture in the public's consumer mind.

As for creating a fake foreign brand, Lu Ze disdains to do it. However, it is very necessary to make good use of the concept of fashion gradient and register the brand in Donghai.

[Shiguang Youxuan] This creative product collection store born from Magic City will surely implant a natural fashion sense into the subconscious of consumers.

Therefore, it is of course the most suitable for registering in Magic City to operate a subsidiary of the [Shiguang Youxuan] collection store.

Another subsidiary is responsible for operating the [Hi Xiaoyang] hotpot chain brand, which is considered from the perspective of investment and franchise.

Although it is possible to register a company in Baotou like Xiaofei Sheep and Xiaotai Sheep, which makes it easy to implant the concept of authentic origin of mutton into consumers' minds, it will also be subject to this limitation.

After all, the competition in the hot pot industry is quite fierce. Just relying on mutton as a gimmick will sooner or later lack competitiveness.

From the perspective of hot pot brands, if you want to have a long life, you must let the brand culture penetrate deeper into the minds of consumers.

If you only use mutton products as the brand connotation, then when other hot pot brands have the same mutton products, your competitiveness will be greatly weakened.

The two hot pot leaders, Xiaofei Yang and Xiaowei Yang, are gradually weakening, which is also part of the reason.

Therefore, the origin of mutton is authentic and can only be used as part of the hot pot brand culture, and must not be all.

The most important thing is to let the brand culture cater to customers' consumption habits and dining cultural needs, so that when customers want to eat hot pot, they can think of [Hi Xiao Yang] hot pot restaurant as soon as possible.

Haidilao, the number one brand of hot pot in Lu Ze’s previous life, once achieved this level.

However, Lu Ze knew that in recent years, he would use the [Hi Xiao Yang] brand to focus on the affordable hotpot market, and even brands similar to [Hi Xiao Yang] will launch several more.

After two years, residents' consumption levels will rise, he will take advantage of the trend to launch high-quality hotpot brands like Haidilao to seize the high-profit market.

[Hi Xiaolang] The brand is also registered in Magic City, and brand packaging is carried out in a more fashionable way. This will not only make the brand's vitality more lasting, but also have a strong advantage in trust and endorsement in investment and franchise.

He carefully analyzed these brand plans with executives.

The next work will be implemented around this plan.

Both [Shiguang Youxuan] and [Hi Xiaoyang] projects are asset-heavy operations and are quite difficult to operate. If you want to make money quickly, you have to rely on investment and franchise.

But Lu Ze will not do the business of purely cutting leeks with franchisees, but intends to seriously create reliable and high-quality brands to operate and go public with very good revenue figures.

How much money can you make by cutting franchisees? Not only is it thankless, it can easily ruin your character.

Only by operating and listing a brand can you make a lot of money. It can not only accumulate resources and connections in the catering industry, but also bring more operational funds to Lu Ze.

Regarding the routine of recruitment and franchise, he had already been able to play the quasi-listed new catering brand in his previous life, and he could not be familiar with it. It could definitely ensure the healthy operation of the brand. Franchisees dare not do anything and cause any trouble.

As for [Juewei Baozi] and [Xuji Rice Noodles], there is nothing to worry about. It’s nothing more than copying Jiangyou’s mature model, making a little adjustment, and expanding the scale of operations in Magic City.

However, Lu Ze specifically explained to Li Yanlin. After he finished his work, he would go to the suburbs of the Magic City more often, take a look at the newly built major industrial parks, and inspect the central factories of [Juewei Baozi] and [Xuji Rice Noodles] to investigate the matter of buying land and building factories.

The meeting lasted until two or three o'clock in the afternoon. Lu Ze spoke so hard that he had to finish everything.

In the next week, all work will be carried out by them. Lu Ze will come to the hotel every night to have a meeting with executives and communicate the specific progress.

After the villa is renovated, Li Yanlin, Liu Min, Xiao Wenbin and others can move in, so Lu Ze will be more worried about meetings with them.
Chapter completed!