On the way back, Qi Yuxuan was still in charge of driving, so Xia Qinghe didn't have the heart to drive now.

At this moment, Qi Yuxuan had no energy at all when he came, for fear of irritating his silent best friend.

Seeing Xia Qinghe in a bad mood, Qi Yuxuan kindly comforted her: "Qinghe, don't be sad. There are many good men in the world, so we don't have to hang ourselves on a tree."

Xia Qinghe instantly turned her head and stared at her, and she was even more angry.

What does it mean?

Qi Yuxuan is clearly saying that she can't beat Su Jinyi.

"Oh, I didn't mean that. But, after all, they were the first to appear, what else can you do?

Be good, let’s not bear this anger, forget Lu Ze.” Qi Yuxuan immediately reacted and advised him again.

"Hmph." Xia Qinghe felt even more disturbed and couldn't help but vent, "Driving your car well, talking so much, no wonder Han Xu even dislikes you."

Qi Yuxuan was angry: "Xia Qinghe, you've got enough, I'm standing on your side."

"Okay, okay, you have a conscience. Don't go back to school first. Let's go to Songyuelou for a big meal." Xia Qinghe planned to turn grief and anger into strength, and exhale the good meal.

When Qi Yuxuan heard this, he immediately became excited: "Hahaha, that's right. Songyue Tower, we are here."

On the other end, Lu Ze also arrived at No. 11 Dongping Road, Qilin Technology Office.

Bill Kincaid, Jeff Robin and others arrived in the Magic City the day before yesterday and have successfully met with Tony Fadell and others.

The two groups of people appreciate each other and agree with each other's concept of creating excellent digital music products and providing users with the ultimate experience.

In this music playback field, they are geeks, who can indulge in endlessly and constantly study.

Bill Kincaid and Jeff Robin were very satisfied with Lu Ze's careful arrangements.

After a day of adaptation, all my anxiety about working in China for the first time disappeared.

Today is the weekend, and Lu Ze happened to have time, so he rushed to Kirin Technology and planned to communicate with Bill Kincaid and Jeff Robin on the development issues of iTunes.

The SoundJam MP software they developed previously already has the ability to support up-converting audio tracks from CDs.

In addition, SoundJam MP can also allow users to convert audio files in many formats into MP3 files.

Among them, SoundJam MP can all convert formats such as Sound Designe, AIFF, WAV, QuickTime, MP2 and SMD.

You should know that most of the earliest MP3 format music files on the Internet are derived from CD records.

In the entire process of users obtaining MP3 music, transcription and transmission are the most core functional points, and SoundJam MP happens to have the core functional points needed by users.

On the other hand, SoundJam MP directly transfers MP3 music files to the digital music player in the "Connection window" of the graphical operation interface of its software.

This convenient feature is very friendly for some computer beginners.

This is also why the Qiao Gangmaster in his previous life chose SoundJam MP among so many MP3 playback software.

"BOSS, these are the general functions. We are developing new functions in the future, such as burning CDs, editing file information, digital broadcasting, backup songs to computers, etc.

In the future, all-round multimedia management functions can be developed.

Combining music download, picture browsing, video playback and other functions, it builds into a multimedia management center for users.” Jeff Robin happily introduced the future imagination of SoundJam MP.

But as Lu Ze listened, he began to frown.

"BOSS, is there anything wrong?" Bill Kincaid asked worriedly.

Lu Ze pondered for a moment and said, "As a software, the more functions the better. It will not only increase the cost of learning and use, but also give users a sense of experience like a stew, like a hodgepodge."

"But most software does this?" Jeff Robin said in confusion.

Lu Ze nodded, without directly refuting.

Indeed, as he said, most products in the software industry are developed in this way. They constantly pursue more comprehensive functions and meet the various needs of users more.

But sometimes, customers don’t need so many functions, and many functions may not be used once a year.

If you integrate it together, it will not only make the software look bloated, but will also have higher requirements for the computer's software and hardware when using the software.

Just like iTunes in my previous life, 80% of the functions in it have never been used by ordinary people.

Most people just use it to listen to music, buy, download, and transfer songs to iPod, that's all.

Such many functions are like a useless for these users.

A truly good software should not be greedy for the big picture and constantly superimpose various functions. This will cause users to often stutter or even crash when using it.

But now mainstream software companies don’t think so. Most of them only have one main software product, so they naturally want to integrate all functions.

Take care of all the user's functional needs, so that the frequency of software usage can be increased and the price of software can be sold more expensively.

This concept cannot be said to be wrong, everyone is trying to survive.

But the actual effect is to push the user further and further away, and watch the user be snatched away by other lighter software.

This was the case with Gang Qiao in his previous life, and not all his ideas were 100% correct.

In order to promote iMac computers, he tried to build iTunes into a super software, thinking about providing customers with work function needs.

This is of course not a big problem with Apple's iOS system. After all, the iOS system is famous for being smooth and easy to use. Under its closed ecosystem, no matter how many functions the iTunes collection have, it will not affect the efficiency of computer usage.

What Joe Gang did the most is that iTunes only supported iOS system at the beginning, not Windows system.

It can be seen from this that the ambition of Qiao Gangmaster to build a closed-loop ecosystem was possessed from the beginning.

But this decision has since proved to be a bad choice.

Because the number of users who own iMac is very limited, not only does it result in a small number of downloads and installations of iTunes, but it also limits the sales of iPod generation.

Because during the first generation, iPod could only transfer files through iTunes, and iTunes only supports iOS systems.

In this way, even if consumers like iPods, they will not buy an iMac computer worth one or two thousand dollars to buy a walkman.

Therefore, the plan of Joe's gang leader to use iTunes and iPod to drive iMac sales has completely failed.

It was not until the iTunes 4.1 version released in October 2003 that support for two Microsoft systems was added.

It is precisely because of the relaxation of iTunes' restrictions on Windows systems that the sales of iPod's third generation continue to rise, truly becoming the first iPod to succeed.

Despite this, the experience of iTunes is still much worse on Windows.

The essence is that iTunes is too bloated, has too complex functions, and is not so friendly to beginners when used.

Since its release, it has been known for being super difficult to use and is called "the most difficult software in history" by users, which is seriously contrary to Apple's spirit of focusing on user experience.

The cost of learning and use of Apple's software and hardware has always been one of the most criticized by users.

Although iTunes is one of Apple's most successful products, it has become the most popular music software in Europe and the United States, not because of the functions of this software itself.

It is achieved because of iOS's closed-loop ecosystem, the boost of iPod Walkman, and the blessing of European and American Music Copyright Association.

Gang Qiao has enough capital, so of course he can come whatever he wants.

But Lu Ze is different. He does not have an IOS system in his hands and does not have the ability to build a closed ecosystem now. If iTunes becomes extremely difficult to use, wouldn’t he have narrowed the road himself?

He patiently explained to Bill Kincaid and Jeff Robin: "I have a different view on software planning.

I don't agree that software must have more functions, the better. Sometimes it's a better choice to simplify the complex."

"BOSS, are you saying you don't need to develop so many subsequent features?" Bill Kincaid asked in surprise.

Lu Ze nodded and replied in a deep manner: "There is an ancient philosophy in China, which is called the simplest way.

This principle is actually a product thinking with a very high level. It is also applicable in the field of software development.

Because the simpler and easier to use software, the easier it is to become.

So the iTunes I want to create will only have basic functions such as purchase, download, playback, transmission, and file management in the early stage.

The lighter the software, the better, and colleagues need to support Windows and iOS systems.

As for the functions of crawling audio tracks, music editing, and burning CDs, they can be fully developed into gadgets for users in need to download.

Because of these features, 80% of users use almost zero frequency.”

Bill Kincaid and Jeff Robin were stunned and could not accept the concept Lu Ze said for a while.

It’s not their fault, after all, 99% of software companies do this these days.

Moreover, this weird thinking did not improve until the emergence of smartphones.

Because the performance of smartphones was limited at the beginning and the mobile network fees were very expensive, the IT industry began to pursue streamlined, compact and convenient APPs.

However, with the development of smartphones, the performance is getting stronger and stronger, and the inertial thinking in the PC era is a bit revived.
Chapter completed!