"The Guci digital series is the later Linjiangxian, focusing on high performance and high cost performance. The Youth Edition is the later Sapphire Eucalyptus series. It is mainly used to support channels. Through the reputation of cost performance of the digital series, we can create a premium and obtain a relatively high price.

profit……

"Gushi mobile phone has three series, two flagship series. Jinjiu focuses on large screens and large batteries, and the user group is more convenient for business people; Niaomingjian focuses on thinness, good looks, and photography. Although both are flagship series,

There is no conflict between positioning and selling points...

"The same is true for Sauvignon Blanc and Linjiang Xian. It seems that the price positioning overlaps, but in fact the selling points are completely different...

"..."

"The second one is after-sales and channels! After the success of Guci Mobile Phone, it did not immerse itself in the comfort zone of the online market. Instead, it actively expanded offline channels and created an after-sales service system. The rapid development of Guci Company is closely related to offline and

The rapid construction and completion of after-sales channels are inseparable...

"Xiaomi was the first company to imitate Guci mobile phones. I even suspect that Xiaomi had already decided on this path before Guci became successful, but unlike Guci, Xiaomi does not pay attention to offline channels and after-sales service..."

…

Similar meetings have already been held at Xiaomi, Samsung, Oppo, Vivo, Gionee, and even Apple.

The difference is that each company's interpretation and speculation direction are different.

Xiaomi is more about online marketing;

Oppo and Vivo pay more attention to product planning, as well as the differences in offline and online markets and product positioning;

Samsung is more concerned about the impact on the sales of its products, and how it can produce fingerprint recognition with the same experience...

Apple would like to know where the leak came from, and why did Gushi start research on fingerprint recognition so long in advance?
Chapter completed!