The current brand of Weifang Woolen Garment Factory is called Weiyan. This brand has actually won the honor of provincial and ministerial excellent products.

The word "Profess" has its disadvantages: it is a coined word, a foreign word, and requires explanation.

Its advantage is simple: it sounds classy.

This is a special historical process. From the 1980s to now, the mainstream perception is that foreign countries are better and everything is better.

Yuan He and Yuan Kun are not immune to vulgarity. Later, they chose the name Yelia, wasn't it also because it sounded like a foreign product? Of course, there should also be a song "Yelia Girl".

However, Weifang Woolen Clothing Factory does not mainly make women's clothing, but professional clothing!

If you don’t believe it, take a look at what became famous later: Metersbonwe, Mark Huafei, etc. are actually domestic brands.

So don’t these names sound difficult to pronounce at first?

So Song Yang said: "I have stated in the plan that the brand needs to match the main business direction of the company. Your factory's current main business is group professional attire customization, and it has already reached a large scale. Your factory

The factory’s marketing personnel have ample opportunities to contact and introduce customers.”

"Profess, the pronunciation is not difficult to pronounce. The advantage is that firstly, it sounds high-grade, secondly, because it is not a familiar word, the other party will be curious, and thirdly, the connotation explained is very consistent with your customers' expectations of your factory."

, and fourthly, this trademark will not conflict with others that have been registered, so the risk in this regard is small."

"The most important thing is that for a large-scale enterprise like yours, after determining the brand, it needs to formulate a systematic brand promotion strategy. Nowadays, the competition is fierce, and it does not mean that everything will be fine just by having a good name. And when it comes to branding

During the promotion process, the better the combination of the concept conveyed by the brand and the brand name, the more profound and natural the impression will be in the minds of customers."

Yuan He and Yuan Kun saw that he was talking clearly and eloquently, and they became more and more convinced that this plan was indeed made by him.

Even he is a bit too young, and he is still a student.

After Song Yang explained, he solemnly said: "Boss, Mr. Yuan, the brand name we are planning now must be in line with the direction and category your factory will specialize in in the next few years. As for the future development of the group, we want to expand new categories and categories.

The market needs to cultivate new sub-brands."

"For your factory, the most important thing is to take advantage of this brand-building action to cultivate brand operation talents within your factory and find reliable brand promotion partners externally. I am a local, and I have taken advantage of this

The plan can also initially demonstrate our professionalism and strength, and I have also brought very sincere cooperation conditions."

"No matter whether your factory chooses our plan of Jiaoyang Advertising or not, I am willing to help your factory to the best of my ability. After all, I must have left a special impression on the two Mr. Yuan, right?"

Seeing his smiling face, Yuan He and Yuan Kun thought to themselves, right?

It is really unheard of that college students are doing business and are so good at talking.

Yuan Kun first said: "We are very grateful to your company for your attention! We still need to discuss the specific name now, but Director Song did leave a very deep impression on us. Director Song is not in a hurry to leave, is he?"

There are still a lot of things I don’t understand about some of the content in it..."

Song Yang followed suit and continued to chat with them about brand building and even the production and operation of clothing categories.

His biggest selling point is not his name.

Brands are built slowly through products, performance, and publicity. As long as they are not bad or biased, they will ultimately have a positive effect.

Song Yang’s biggest selling point is his professional ability, and perhaps also his ability to rely on an intellectual resource bank like Yanda.

This is just the first round, just introduce yourself and leave an impression.

Meeting Yuan He and Yuan Kun here, Song Yang declined the offer to stay for dinner and left first.

This was considered a "family business", and the two brothers and sisters started talking about it after he left.

"Why don't those big companies have such a complete plan as he does?" Yuan Kun looked through it again.

Yuan He thought deeply: "Maybe it's just a small company. Of course, it makes perfect sense. We don't understand these things very well. Why don't we use this booklet to ask other companies, as well as other leaders and leaders?

teacher."

Yuan Kun nodded: "My favorite name before was Yelia. How popular was that song? This name is already very famous."

"...I still think Profess is a bit hard to pronounce." Yuan He still felt the same way.

"Brother, what about Mr. Jiang..." Yuan Kun said hesitantly, "Dacheng does have many successful cases, and the secretary-general has also said hello, but I really don't like the name Silk Road."

"...Yeah, no matter how good the meaning is, it sounds like a dead end." Yuan He frowned, "Is this a name that Mr. Jiang arranged for someone to choose at random? Why are you so careless?"

Just like Song Yang's name was also used as a homophone for "death", there are still many people who care about this.

Then Yuan Kun started making phone calls and making appointments with some leaders and several shortlisted companies.

The collection of brand names for the woolen fabric factory was a major event that would later lead to the expansion of scale and group management. The local government attached great importance to it, and the brothers and sisters were accustomed to asking for advice from people in the government on many matters.

As for finding the shortlisted companies, Yuan Kun only had one idea.

When they met, Yuan Kun put Song Yang's plan in front of them and asked: "Why can't you come up with a more standardized and professional plan?"

People don't meet together, but everyone reacts the same way.

"...Director Yuan, what you are collecting are brand names, logos, and slogans. This person is just showing off at first glance! What a full-scale planning, this word is not professional. There is also "Profess", the common Chinese characters look very ordinary.

I feel it. Do you think it’s suitable? What’s important is not the appearance, but the content!”

However, they also clearly looked at the contents in the booklet carefully, their eyes flickering, trying their best to hide their surprise.

It is actually against the rules to show one company's formula to its competitors. Yuan Kun doesn't understand and doesn't care. She just wants to use Song Yang's formula to try to squeeze out more. Anyway, for the people in their factory

, it’s all about learning, the thicker the solutions others come up with, the better.

In the eyes of some advertising company bosses, Song Yang's behavior was also illegal.

Jiang Hong is a big shot in the industry. He had previously been affiliated with a state-owned company in the advertising industry. At the beginning of this year, he and two other colleagues obtained the first business license for a private advertising company in Yanjing.

Hearing the news from the salesman in Shandong Province on the phone, Jiang Hong couldn't help but ask: "It's just a brand name solicitation, and that person has created so much content? Isn't this a bad rule?"

You follow Party A’s request! If you feed Party A in one bite regardless of the cost, how will you do business in the future?

"Boss, what's the origin of that Sunshine Advertisement? Has Yanjing issued licenses to other advertising companies?"

Jiang Hong pondered for a moment: "Recall what you have read and sort it out. I will check this company first, and then go to Shandong Province."

After hanging up the phone, he dialed another number and said with a smile: "Secretary-General, have you been busy with work recently? I'm planning a trip to Shandong Province..."

At this time, Song Yang and his son were having dinner and drinks with Wang Bo.

After hearing the name of his factory, Song Yang suddenly opened his eyes wide and asked: "Groom?"

Wang Bo's face was red with wine, and he said proudly: "Is the name good for you? The groom's suit looks impressive!"

What can Song Yang say?

Very rude.

But what shocked him was not this, but the fact that he remembered. In the clothing industry, this brand did exist later, but the word "Xinur" was inevitably added to the end.

This guy later went public!

Song Yang immediately raised his glass again: "This is a good name, don't use it like this in the future!"

Sure enough, it was an era when reckless heroes abounded. A person who was so awesome later met one at this moment. We were drinking low-quality wine at a small table in a small restaurant.
Chapter completed!