Chapter 9 Ecological Chain
Seeing Chen Yue understand this concept, Feng Yajin continued, "Express delivery crowdsourcing is the entry point for us to intervene in the logistics industry. A good business model must require a complete ecological chain. Next, I will introduce our ecological chain planning to you."
Chen Yue wrote down several sets of keywords on the notepad, then raised his head and cheered up and continued to listen to his foolings.
In general, if the current Internet industry does not talk about the ecological chain, it seems that it cannot keep up with the times. From the Xiaomi ecosystem, to the Ali closed loop, to the now extremely popular LeTV Laojia proposed a complete ecosystem of platform content terminal applications. Whether it is new or old, they all become Internet giants one by one, and they are quite eager to recreate the world.
But who is the hero? Let’s watch the waves wash away the sand!
Feng Yajin held a pen and continued to mark the lines on the whiteboard, saying, "In the entire logistics link, express crowdsourcing can only be considered one of the key points. There are also branch transportation, distribution centers, trunk transportation, warehousing, pick-up and other links. Our plan is to start immediately after the express crowdsourcing platform is launched and start to intervene in the construction of the entire logistics link," he said.
When Boss Feng was talking so hard, Chen Yue was holding the notepad and writing quickly, writing down key words in his own way.
Looking at Chen Yue who was recording, Feng Yajin smiled faintly, "Why should we put these links behind? It is because whether it is the distribution center, vehicle procurement, or warehouse leasing, they are all heavy asset investments. They are different from light asset projects like our crowdsourcing platforms. They only need a little starting capital to start operations. Therefore, they need to wait until the crowdsourcing platform attracts enough traffic and obtains a certain amount of financing before they can start."
Chen Yue raised his eyebrows slightly, hey, I didn’t expect that the boss was quite honest and said that he had no money directly, which was a bit interesting.
He thought it was nothing about this kind of practice of laying eggs by borrowing chickens. The Internet itself belongs to the light asset industry. There are so many people who borrow chickens to lay eggs. Which big shot in the industry did not do this when they started? There is no need to pick on this.
Feng Yajin continued to draw his own blueprint, "We are an information technology company, so we should not involve too heavy asset projects. But after discussing with the other two shareholders, I still made such a plan. Why?"
Facing the boss's careful gaze, Chen Yue thought for a while and said, "There are only two points I can think of. One is to connect with the crowdsourcing platform, allowing full-time couriers to register on the platform, and at the same time import the express orders to increase the platform's users and data volume. The other is that the crowdsourcing platform can also feed back to traditional logistics and obtain more parts and transportation volume."
"Yes," Feng Yajin nodded in praise, "These two points are also the reasons why several of our shareholders decided to intervene in the traditional logistics industry at the right time after discussing. We are just an information technology company that builds a platform. If we can have our own express business to support it, the platform's data will be more stable. If the express business can be done well, it can also become the company's basic base."
Chen Yue nodded to show that he understood that this is actually the practice of many traditional companies. With their own business stable, extending business tentacles to the upstream and downstream of the industry can only obtain more profits, but also diversify risks, which is normal.
But now that the company has just been established, the crowdsourcing platform has no shadow. Is it too early to talk about this?!
At this time, Feng Yajin finally pointed his pen to the last two nouns above the whiteboard, "Community, e-commerce, these two can be understood separately or combined,
If we separate, we take the platform as the fulcrum and actively develop community users to make them our members. After they register, there are more users on the platform. At this time, it is no longer just a simple delivery task release and reception platform. Advertising and malls can be integrated into, turning simple members into mall consumers to generate more profit points.
Let’s talk about the combination, it is a community e-commerce company. Nowadays, many communities have that kind of convenience store. If you just buy some small things such as cigarettes, alcohol, drinks, oil, salt, sauce, and vinegar, these convenience stores can basically meet the living needs of community residents. Think about it, what will happen if these convenience stores can be used?"
Chen Yue looked at Boss Feng's concealment again, and couldn't help but grin and shook his head to express his lack of knowledge.
After a while, he was instilled with so much content, and he felt his mind swelling and even lost the basic quality of a supporting actor.
In fact, if there is nothing wrong with this straightforward thing, I can't imagine that there will be any results, then what has been said just now will be in vain!
When Boss Feng saw Chen Yue shook his head, he was immediately satisfied with his vanity as a teacher. He picked up his pen and clicked the whiteboard, and said with a smile, "Community e-commerce refers to an e-commerce model that provides exclusive services to the residents of the community. It has the characteristics of rapid, efficient and low cost. He can adopt the O2O structure and obtain higher user viscosity and satisfaction by opening up the online and offline links to achieve stable and high returns.
Back to our company's model, we have a crowdsourcing platform that can be used as an entrance to the online shopping mall. Our logistics company can deliver goods to community convenience stores. After users place an order on the platform, the merchant only needs to prepare the goods and then leave a delivery order. Naturally, our dedicated delivery staff will come to pick up the goods and deliver them to customers.
Even after the business volume grows, we can intervene in the supply chain link, talk directly with the manufacturer, and even build our own brands to supply all community convenience stores across the country at a lower price. Look at the supply chain, sales, and distribution, will this form a complete closed loop?”
Chen Yue smiled with a smile, clamped the pen with a notepad, then clamped the notebook under his elbow, and clapped his hands gently, "I understand. After hearing this introduction by Mr. Feng, I am more convinced that I did not make the wrong choice. Our company is indeed on the verge of the wind. As long as everyone can work together and work hard with you, they will definitely succeed!"
Please understand business flattery. After all, people should still have some scenes in the workplace.
But in my heart, Chen Yue had already rolled his eyes and thought about flying before he could learn to leave. It turned out that the boss was the same as himself. After buying a lottery, he started planning how to spend millions.
Chapter completed!