After finishing the Nao Nao, chatting with the other anchors one-on-one for a while, Wang Yan's plan to win people's hearts was successfully completed.

At about 8:30, the party ended and everyone went back to continue working.

Live streaming is the most profitable underworld industry at night. If you want to make money, you have to endure the most ruthless night and sleep in the most expensive bed.

On the way back, Wang Yunxi, Zhu Jike and Wang Yan were in the same car, and Wang Yunxi's assistant Xiao Zhang drove.

They are all senior executives, and Wang Yan asked a simple question that is easier to find.

"In the company, are there many female anchors who have sex with their elder brother?"

Zhu Jike and Wang Yunxi looked at each other, a little unsure of Wang Yan's attitude.

Finally, Wang Yunxi carefully reported: "As far as I understand, it should be less than 50%..."

Wang Yan frowned slightly: "The proportion is so high?"

Wang Yunxi hurriedly replied: "The main reason is that it is difficult for online anchors to effectively control it.

Similar situations occur in online anchors.

Since a certain city has irreconcilable with Huang and launched a severe crackdown, a considerable number of professional players have flocked to the industry, and the trend has instantly collapsed.

The offline anchors we signed contracts are less than 15%, and the problem is not that serious."

Zhu Jike nodded like a chicken pecking at the rice and agreed.

“Yes, and the styles of each platform are different, and there are very different ones.

The hardest hit area where you sleep with your elder brother when you give money is momo, the hardest hit area where you sell photos is fish platform, and the hardest hit area where you fall in love is waiwai... There are all historical factors, and it will not be a day's cold."

"So our own platform must have a clear positioning. The current social public opinion is not friendly to the live broadcast industry. If that happens again, it will only become more and more harsh in the future. There are some problems, you have to be ahead."

Wang Yan nodded without delving into it.

As a leader, Wang Yan doesn't care whether the anchor slept with his elder brother or not. The issues he considered are more macro and farther.

For example, the overall reputation of the industry.

And, Wangting Entertainment's own platform has its foothold.

...

There is a voice in society now that female anchors are sold and can be sold as long as they are given enough money.

The word "enough" is very metaphysical, and it sounds full of temptation and imagination.

It cannot be said that there is no such thing, but those who have truly studied the industry in depth must understand that straightforward transactions are only a few.

The main reason is that there are some free monsters who can't afford to pay for the money and can't play the cards. They feel so sad. Whenever they see a big brother who has paid for money, they will decide that they are trying to sleep with the anchor.

When they got too much, they immediately said with certainty that the anchor had been slept by his elder brother and spread fake news everywhere.

The reason is: Why do you spend so much money if you don’t sleep?

Actually, this is very ridiculous.

Only after you have truly come into contact with those top brothers will you understand that the first driving force that drives them to spend money on the platform is always vanity.

Indeed, there are many little tyrants and nouveau riche who spend money on women.

But this group of people are not the main consumer force, and they are even often harvested.

Trying to settle the behavior of a beautiful anchor for tens of thousands of yuan, he has a pitfall in his pure mind and cannot figure out the market rules.

If someone can really get it easily, believe me and replace his target with a flight attendant, a flower-teacher, a female white-collar worker, or even something else, they can also handle it.

That is not a matter of how much money it costs at all, but a technical issue.

Return to the topic.

In fact, most of the big brothers who have reached the millions of levels are not the purpose of sleeping on the anchor.

Because the cost performance is too low.

Which of the local tyrants who are really capable but not embezzled public funds is not an experienced driver who has been through a long battle?

People can play anything they want in life, foot massage, bathing, clubs, business KTVs, nightclubs, various public relations, various sales, and even go directly to school to help female college students...

There are so many offline games that many rich people have even begun to cultivate their nature, drinking wolfberry tea and rejecting the temptation of women.

I can't hold my waist!

Such people can recharge millions even if they play Blue Moon Legend, so who are they going to sleep with?

In the first quarter of this year, the total recharge limit of various shoddy legendary web games exceeded 1 billion yuan. How to explain it?

Therefore, the trading market that the black guys fantasized about has never been mainstream.

The truth is that the platform's annual turnover is about 15% of transactions, 35% of disposal tickets, and 70% of the big brother's consumption.

Why 20% more?

Because a considerable number of them are made by guild officials, or the "rich people are given back in full" that people often joke about.

That part of the flow will circle around the guild's books and eventually return to the platform, so an additional 20%.

Remove the annual recharge of each platform by 20% to 30%, which is the real consumption figures of all players, anchors, and guilds.

See?

The fake tycoons who came to sleep with the anchor actually couldn't even beat the tickets.

Continue to dig through big data, a more interesting conclusion has emerged—

Are there many anchors who are dating with their elder brother?

When I first heard about the problem, many people’s first reaction was: so many! so many!

But in fact, the overall proportion is less than 5%.

Less than 0.05% of the relationship can last for more than half a year.

The 20 pairs who finally entered the marriage hall were not counted on the entire network.

The real situation is so counterintuitive and counter-experienced.

"So what is the nature of the live broadcast industry? Which point should we start from and as the basis of our own platform? You must think clearly about this question."

As soon as Wang Yan's conclusion came out, Wang Yunxi and Zhu Jike had bitter faces and felt a little overwhelmed.

"Mr. Wang, I am your gun. Wherever you point and where I hit it, I am thinking about this kind of problem. You are making things difficult for me, Lao Zhu!"

After Zhu Jike complained, Wang Yunxi immediately followed.

"Yes, Yanzi, you can solve the strategic issues. I'm the first to take the tactical charge. Haven't we discussed it long ago?"

Two pieces of waste!

Mr. Wang was a little depressed, and felt tired when he was both a father and a mother.

But they can't really ignore or take full care of it. If they don't grow up, how many nails can they make with Wang Yan himself?

So, I was so sorry for the iron-clad tip: "You all find that the styles of each platform are different, so let's take it out and analyze it alone!

For example, momo, why is it the one who trades the most?

What is its meaning?

What are the strategic ideas and expectations of momo live broadcast?!

After analyzing one by one, we have figured out the problem. Then we start from our own needs, will we have a prototype?"

After being scolded by Wang Yan, Wang Yunxi finally began to use her brain.

"Momo started out in socializing. Her original goal was to enter the market segment left by WeChat, focusing on making friends in the same city, so she chose to get a ball...

The style continues, making momo live broadcast also have a strong bubble-repellent attribute, thus attracting a large number of players with clear goals and retired former professional technicians to enter.

So there, spending tens of thousands of dollars to get the anchor out for an offline party.

This can also correspond to momo's market share.

In first- and second-tier cities, momo live broadcast has a very good development and profitability, while in fourth- and fifth-tier cities, it has been defeated by various small platforms.

Because there are few anchors in fourth- and fifth-tier cities who can make appointments with money, players' entertainment needs are more likely to be met by vulgar small platforms.

And because the market for dating in the same city is not big enough and the development of momo main software is also weak, the huge space is vacant and taken advantage of by Kuaishou short videos, which also have social attributes.

So can we start from here?

Based in fourth- and fifth-tier cities, surrounding cities in rural areas, and focusing on entertainment sections?

Kuaishou just launched a live broadcast platform in April. Now we are not much behind. If we keep up directly, we may not lose!”

"Ba, bha, bha!"

Wang Yan applauded gently and praised Wang Yunxi: "It has made a lot of progress!"

From the micro loan salesman back then to the current general manager of Wangting Entertainment, Wang Yunxi walked around, but he still basically kept up with Wang Yan's pace.

From this analysis, we can see that Brother Xizi can at least be called "qualified".

Don’t think this is easy. Graduates from prestigious universities may not be able to do it. How low is Wang Yunxi’s starting point?
To be continued...