Shen Lan responded: "My people highly value knowledge, and they have always admired young talents, so I think this report in the University Daily is a very powerful hype point, the youngest handsome, talented and cruel university teacher. This is a good label. After hype, it can not only quickly boost your fame, but also improve your reputation."

After a pause, Shen Lan couldn't help but say: "Originally, if this was combined with the scandal between you and Miss Han Jiaren and hype it, the effect would definitely be better. You are a young and promising talented man. Miss Han Jiaren is a beautiful and pure beauty. The story of a talented man and beautiful woman seems to be a real TV series that appears."

Kim Jingcheng nodded. He had already thought of Shen Lan's statement. He also knew that the Korean people were very fond of stories about talented men and beautiful women, otherwise there would not be so many TV series with such themes. However, he still firmly insisted on this: "Don't touch on scandals, and put the main force on the hype of the report in the University Daily."

Then he said: "The second point of hype can meet our needs. In addition to the reasons you gave, I can also add a reason. Whether it is the University Daily itself or the report, you can capture the group of college students. If this group is captured, it will be equivalent to capturing half of the young consumers."

The University Daily is very popular on many university campuses in South Korea, and its main content revolves around the affairs of various universities in South Korea. The core content of the report in the University Daily focuses on Kim Jong-sung's identity as a teacher. Not only did he appreciate his academic achievements, he also sorted out and analyzed and concluded that his future was limitless and he would likely achieve dazzling glory.

As Kim Jingcheng said, both can capture the group of college students, and this group is very important, especially for the entertainment industry, which has both the fanaticism of young people for idol worship and a certain level of consumption. In South Korea, this group can often determine the popularity level of a young star.

This is often the case in other countries. For example, in China, most idol stars who suddenly rise up have great contributions to college students. Moreover, in China, various school beauties, school grass, campus talents, campus academic masters, etc. are often the easiest to hype and the easiest to become popular, and they can often make a big difference in hype.

What's more, what Jin Jingcheng wants to hype now is the topic of "the youngest handsome, talented and cruel university teacher". Compared with those monotonous school beauties, school grass, campus talented campus academic masters, etc., this topic is undoubtedly more attractive.

Moreover, there is another benefit to hype this topic.

Jin Jingcheng told Shen Lan this benefit: "Compared with other news reports, simply hyping this is less likely to cause disgust and has a greater safety factor."

Shen Lan nodded, feeling that Jin Jingcheng was very reasonable, and suddenly realized that Jin Jingcheng must have thought of what she said just now, and it was more meticulous than her, and she deliberately wanted to test her meaning.

"Okay, I understand." Shen Lan said.

Jin Jingcheng smiled: "You are really amazing."

Shen Lan also smiled: "It's even better than you."

After saying that, Shen Lan walked out of the president's office and immediately started to hype the topic "Jin Jingcheng: The Youngest, Handsome, Talented and Frugal University Teacher". She wanted to make this topic that originally appeared in the University Daily, and in the shortest time, it appeared in ten or even dozens of media in the fastest way, and even set off a wave of heat on the Internet.

...

In fact, since the establishment of JJC Entertainment Studio, the entire media publicity is in Jin Jingcheng's plan.

A week ago, on the day of the establishment ceremony, the reason why Jin Jingcheng threw out so much information at once and caused various news reports in the media was actually his strategy and his plan.

Jin Jingcheng also knew that he had no fame and needed to spread his reputation as quickly as possible. For this reason, he had already made various considerations and had his own plans. After all, he would not easily announce that he was MrJin before he had no choice.

A week ago, Jin Jingcheng suddenly sprinkled a large piece of rice grains in the media fish pond. These rice grains caused a lot of news topics, and then announced his existence and the fact that he officially entered the entertainment industry.

These news topics successfully set off the clarion call for Kim Jong-sung to become famous in the Korean entertainment industry in one week.

However, these are not enough. This widespread publicity seems to be very broad, but it roughly only lets people know his existence. There is no strong enough focus that can truly attract people's attention and appreciation to him, and it fails to let him shine with a strong enough light. Therefore, the "Snow Flower" he published online is not very good in terms of downloads and topics.

At this time, we need to use the form of topic hype to turn the hype topic into the focus and focus on publicity and offensives, thus creating a greater effect and truly attracting people's attention. The topic that Jin Jingcheng wants to hype can even arouse people's appreciation and pursuit.

Once the hype is successful, the song "Flowers of Snow" will become popular, and the success of the TV series "Sorry, I Love You" will be more guaranteed, so Jin Jingcheng will naturally become popular.

Directly hype the topics reported by the University Daily is a kind of going with the flow. Jin Jingcheng doesn't think it is shameful. Moreover, he knows that hype is a normal and sometimes necessary thing, not just in the entertainment industry, but in this era, in other industries, hype is playing its unique role.

Hype is an unconventional new communication model, just like you are broadcasting on the bustling streets and posting big-character posters. However, hype should be a neutral word. People cannot discriminate against it and cannot look at it with tinted glasses.

Hype is a verb invented for a certain behavior in the new era. It should not be labeled as vulgar or considered as a suspect of moral impact. It is a constantly renewed business technique. The basic purpose is popularity, that is, the attention of the public, and the ultimate purpose is fame and money.

The most accurate definition of hype should be "in the shortest time, with the best creativity and the lowest cost, and ultimately achieve the maximum communication effect."

Sometimes, it is considered a arduous sport with high IQ and a normal business method that complies with laws and regulations. Sometimes it is even a necessity. If you don’t hype something, it will be buried. At this time, hype is equivalent to a bridge to success, and a shortcut!

...

After Shen Lan walked out of the office, Jin Jingcheng's cell phone rang.

I looked at the number and it was called by Li Shunhuan.
Chapter completed!