Chapter 404: The whole body is an endorsement
On February 15, there will be a mixed shooting competition, horse competition, skills challenge, three-point competition and dunk competition tonight. Among them, the experts participating in the skills challenge are Devin Harris of the Nets, Tony Parker of the Spurs, Derek Ross of the Bulls No. 1 pick, and Mo Williams, the Cavaliers guard.
The Horse Competition held later is a newly introduced competition by the All-Stars this year, but the lifespan of this competition is not long. It was cancelled after only two sessions, so the two brothers were too lazy to accept invitations in this competition.
Today, the two brothers followed LeBron James, Dwyane Wade and other stars and sat on the sidelines to watch the game early. The two of them dressed carefully today, and of course they didn't spend money on their own. Their clothes, including accessories and sunglasses, are they endorsed products. Otherwise, why do these stars sit on the sidelines and steal the scene? Are they really idle? Of course, they collected money to appear on the exhibition and got a close-up that would be a reward of hundreds of thousands of dollars. They were not stealing the scene, but they were robbing the money.
At this time, the camera took a look at the two brothers, and the two of them immediately added hundreds of thousands of dollars in their accounts. The media outside who had already collected money immediately reported in detail what brands the clothes, sunglasses, rings, watches, etc. on the two brothers were all made. If it caused a celebrity effect, the merchants who paid the money would make all the money back.
It is worth mentioning that the boots under the two of them were wearing their respective second-generation All-Star boots yesterday to participate in the rookie competition.
Ji Guoqiu's "Panda II" and Ji Guoqiu's "Fox II" were released as early as the beginning of the season, but that was the regular season version. Playoff version of boots will definitely be launched in the playoffs. Now it is the All-Star Game. Of course, Nike and Adidas specially designed All-Star version of boots for the two. In short, these two men will release at least three sets of sneakers in a season, just like launching DLCs to make money all day after the game is released.
The two men's sneakers were sold in the United States in the past 2008, of which 9 million Ji Guoqiu and 6 million Ji Guoqiu. Even the higher number of Ji Guoqiu is not particularly high. At least they did not rank in the top five. Ji Guoqiu barely ranked 8th in North America's sneakers sales list, and Ji Guoqiu directly ranked 10th.
Americans don’t give the two people a lot of face. However, Asia is completely different. The sales of sneakers of the two brothers in China have surpassed Kobe, who has always dominated the top spot in the past, ranking first and second. In addition, sales in Japan, South Korea and other countries are also in the top three. They have achieved a counterattack with support from Asia and are both ranked in the top five in the global sales list.
1 Michael Jordan: $1.5 billion, 2 Kobe Bryant: $400 million, 3 LeBron James: $250 million, 4th Century National Humiliation: $120 million, 5th Century National Humiliation: $90 million,
It's right. Michael Jordan, who has retired for many years, has a great influence on the world's top sales. In the 2008 ESPN selection, he was still the "most popular athlete". His sneakers sales are more than the top ten players, and it has been like this in the past decade, which shows his global influence.
In fact, since the mid-1980s, Jordan's sneakers have always been ranked first in sales. Although Nike and Jordan have had a lot of trouble, they really made a lot of money through Jordan. On average, for every two pairs of basketball shoes sold in the United States, one pair is Jordan's brand.
NBA has a golden rule, called "big men don't sell shoes". The current meaning is that inside players basically lack idol temperament, and it is difficult for ordinary consumers to buy their sneakers. Therefore, their sneakers sales will definitely be average, and many big men suffer this loss, including Yao Ming.
Even if the two brothers are good, the other inside stars are not much better. "Postman" Malone has almost never had a decent sneaker contract. He wore Converse at the beginning, and Converse only provided him with shoes, and there was a little symbolic sponsorship fee, which was pitifully low. When Malone had firmly ranked first forward in the Western Conference and hoped that Converse would increase the sponsorship fee, the other party actually terminated the contract with him. Later, he wore many niche brands, Laguerre, Apex, Dada... many fans had never heard of these brands. So Malone complained all day long that there was no Peak in the United States, Li Ning, etc., otherwise he would not have made only such a little money.
In addition to the unlucky Malone, including Olajuwon and Garnett, all of them have encountered this "rule". When O'Neal was the boss of the Lakers, he couldn't buy his sneakers with his younger brother Kobe, and the gap was quite small, which is also why Kobe was unwilling to be his younger brother. Howard's sneakers sales did not rank in the top ten at all last year. You should know that he was the first in the All-Star vote last year, but the sneakers were not sold. The sales in North America were less than 5 million, which was lower than Ji Guochou.
From this perspective, it is very rare for the two brothers to be in the top ten by over 10 million. Thanks to the support of Chinese and Canadian fans, and their presence in the Los Angeles area, they have increased the sales of some sneakers due to their stupidity and money.
It can be said that they are already the big players in North America who can sell sneakers the most. Of course, Nike and Adidas are willing to give them such a high endorsement fee, and they are not interested in their sneakers sales in the United States, but their appeal in Asia. They have indeed ranked among the top five in the world with their sales in Asia, becoming the first inside player to break the law of big men not selling shoes.
What the two brothers are more interested in is sharing their share, because in the contract they signed, the global sales volume reaches 50 million, the higher the share ratio, the more they sell, the higher the share ratio. As long as the sales volume exceeds 100 million, they can get a 2% share. Therefore, they made at least several million US dollars in excess of the share of sneakers last year. If sales continue to increase this year, the share ratio will increase as well.
Back at the All-Star scene, the two brothers sat on the sidelines and each held a camera. By the way, this camera was of course also an endorsement product. The two of them raised their cameras from time to time to time to take pictures. Ji Guomeng was not actually at the scene at all, but looked for beautiful women to take pictures everywhere. They understood why James walked around like a fool every year with a camera. Gorillas did not do this because of their idle pain.
Since the Atlanta All-Star Weekend started in 2003, the event has attracted many top league ball handlers over the past six years. The Skill Challenge requires players to overcome some obstacles to pass and shoot. The rule is that the player with the shortest time to win the championship. After the first round, the two players with the least time will enter the finals.
Devin Harris, who played first, may be a little nervous. He was a little uncomfortable when passing the ball in a straight line and delayed a little time. It took him 3 times to complete it; the ground pass and shooting were pretty good, and the ground pass was met twice, and it took 36.9 seconds to complete all the prescribed movements.
Mo Williams, the second appearance, was the opposite of Harris. His straight pass was very smooth, but the pass was much worse. However, Williams finally took 37.5 seconds and lost to Harris.
The third Bulls No. 1 pick, Derek Ross, looked quite relaxed. He hit the ball with one shot, and the pass was also very accurate. He only took two chances to complete the shooting, and it took 33.3 seconds to temporarily ranked first. There was no suspense about Ross entering the finals.
Tony Parker, who played in the final, repeated the embarrassing scene in 2003. His poor performance at the shooting point took him 50.8 seconds, which made Ross and Harris easily advance.
In the final, Harris obviously accelerated his speed and focused his straight pass once. However, he used 3 times to complete the ball when he hit the ground, and used 4 times to make the shots too hard. However, it took 39.7 seconds to pass once.
Ross, who played in the final, performed very stably, and made a straight pass and a ground pass in one shot, and made only two shots. The last straight pass was also completed twice, which took only 35.3 seconds. Interestingly, Ross performed a turn and dunk in the end, which was considered to celebrate his victory in advance.
Although Nets guard Harris failed to win the championship due to losing to Ross, he set a new record in the history of the NBA All-Stars - the fastest dribble in the game from the bottom line to the bottom line, with a time of 3.93 seconds. Perhaps someone can run faster than Harris, but this is the first time in the history of the NBA All-Stars, and it has been officially established in the NBA record for the first time.
Harris set a new record, "Superman" Howard tried to set another record but failed. He sat in the middle circle and tried three-pointers, and made 0 of 5 shots. Unfortunately, his distance to the ground was measured to be 47 feet.
At this time of the last All-Star Weekend, Chris Paul set a record of four goals in a one-minute midfield three-point shooting game.
The skills challenge was followed by the H-O-R-S-E shooting game. This newly established game consists of three players, including Thunder's Durant, Grizzlies' Mayo and Hawks' Joe Johnson, which is the latest game introduced this year's All-Star Weekend.
The h-o-r-s-e shooting game is an extremely popular shooting game in the United States. In fact, it is a shooting game where whoever gets 5 letters first is eliminated. According to the rules of the h-o-r-s-e shooting game, the participating players appear in the pre-arranged order. For example, Durant, the Supersonics team, can choose to shoot at any position on the court. If he shoots at this position, then the other two players must complete the shooting in the same way at the same position.
If the other two cannot complete the shot like Durant, or miss the shot, they will get the first letter h of the word "horse". If Durant chooses the shooting location and shooting method that he does not make him hit the ball, he will get a letter and lose the initiative, and the next player will make a new shooting position and shooting method. If a player receives all 5 letters, he will be eliminated and the game will last until the two players fail and get the word "horse" 5 times.
Eagle King Joe Johnson took the lead and made a throw shot from the back to the ring. Durant made an imitation, but the ball hit the back of the rebound, which caused laughter from the whole audience. He was embarrassed and got the letter "h" first.
Mayo faced the basketball hoop and stood on the high platform in the audience to make a move, hitting a large three-pointer, and the fans cheered. Johnson came to imitate, but made a "three-no-touch".
Durant made a three-pointer near the half at a 45-degree angle. Mayo imitated it, but made a "three-no" shot.
Mayo then made a shot by "holding a urinary pot" method, and Johnson's imitation was another "three-no" method. The sideline commentator Chris Webber waved his hand with the audience. Johnson's shooting method was relatively simple, and the other two players could imitate it well, so he lost the initiative early.
Durant became more and more courageous in the battle. He made two three-pointers in the bottom corner, but Mayo failed to hit, so he had five letters of "horse". Mayo was eliminated.
Ji Guomo looked at Durant excitedly and smiled, "It seems quite interesting. If you change horse to WSDSB, it would be even more interesting. But I want to go and play to see if Durant can do my moves."
Ji Guoqiu also smiled and said, "Then why don't you participate? Didn't the alliance invite you?"
"Yes, but look, there are no big-name stars participating in this game, there are only two rookies and one of the most unfamous All-Stars. If I participate, wouldn't I be so humble?"
"All right, you'd better go and prepare for the three-point contest. Next I'll watch you perform, don't give up the championship."
Chapter completed!