"empire":

"After entering the 1990s, the growth rate of the US film market has been significantly increased, which is reflected in the data, which is that the total box office is increasing steadily every year.

The most important criterion for judging whether an industry has entered a period of prosperity is whether capital is flowing into this industry.

Judging from the rapid development of the Wademark image, it is indeed true.

A year and a half ago, Wademark Image was just a small company that was poorly managed and barely maintained by shooting low-cost TV movies.

But more than a year later, with the strong financing ability of his new boss Christopher Moriarty, Wademark Image actually operates three movies with investment of tens of millions at the same time!

Yesterday, "The Legend of the Wicked" premiered, Wademark reflected this Hollywood newcomer and handed over his answer:

It was released on the first weekend with a total box office of US$22 million and an average box office of US$8,500. Although its performance is not as good as several of this year's masterpieces "Independence Day", "Tornado" and "Mission Impossible", the gap between "Battle of the Deadly Island" and "Monday of Killing" and "The Four Brothers" is not much different from "The Killing Moment" and "The Four Brothers" that have just exceeded 10,000 yuan.

Whether Wademark’s image’s gamble will be successful depends on the box office results of the second week…”

Bai Quinn put down "Empire" and sighed. The box office in the first weekend was 22 million, and this number was neither good nor bad...

Look at the next one...

Los Angeles Times:

"In the box office war last weekend, although "Romeo and Juliet" opened far less than the main competitor "The Legend of the Wicked", it still crushed its opponent with a single-player score of $15,000..."

Bai Quinn was too lazy to read this, so she threw the Los Angeles Times into the trash can.

Can these two films be compared like this?

"Romeo and Juliet" is a typical fan-oriented movie. The box office in the first weekend was the data brought by boys and girls who went to watch the movies with the appearance of Little Little Little Little Little Little Liar Dennis.

The adaptation of Shakespeare's story has no novelty in the plot, let alone reputation, which must be two extremes.

This kind of video can only be awesome on the first weekend. Next week, how many people will watch it!

Alas... I can't just talk about others. The challenges I face next weekend are also very serious!

On November 8, Mel Gibson will come with his "Ransom"!

New films are released every week, but they are hard to say. Not everyone likes the same film. In order to attract fans or even ordinary audiences to watch movies in the cinema, the promotional work before the screening is very important.

To a certain extent, publicity is to stimulate the curiosity and interest of potential audiences and attract audiences to enter the theater to contribute to the box office.

Especially at the box office on the first weekend, publicity and marketing plays a decisive role.

Judging from the box office of The Wicked Man's first weekend, the nearly 10 million dollars spent by Wademark Image and Miramax have achieved certain results.

If we analyze it from the data alone, the marketing cost of nearly 10 million US dollars should be divided into five million in the first weekend.

With the production cost of 10 million US dollars, the first weekend of 22 million can only be said to be fairly average. After the one-month screening period ends, profits are expected.

But in fact, there are too many factors that affect whether a movie is profitable. Whether it is promotional and promotion, first weekend box office, or single-stage revenue, are not decisive factors.

The reputation of a movie is its core element.

The initial data is not good, and there are many examples of turning the tables on reputation.

The most recent one is "Brave the Deadly Island" starring Nicholas Cage. The first weekend of 10,000 yuan was just a single restaurant, which scared Disney so much that it almost accepted the compensation and reduced the number of screens and promotional resources.

However, with a good reputation, it has maintained a relatively slow decline rate and finally concluded with a total box office of 130 million. Currently, it is being screened overseas, and its expected revenue may even exceed the North American box office.

At this time, Bowei Pictures, Miramax and Wademark images are also looking forward to the audience's true feelings about "The Legend of the Wicked".

Based on this, they can decide whether to maintain screens next weekend, whether to compete with "Ransom" in terms of publicity and distribution, or even whether to be conservative and no longer make any investments.

How do you know how well the audience has for a movie?

This kind of work is also undertaken by a special company.

Although major studios will also hire external survey institutions to conduct market research on the films, and thus conduct market forecasts and adjust related promotional and distribution strategies.

But in addition to this, there is a third-party evaluation agency that is considered the most objective and accurate, Cinema Score

Looking at the entire North America, Cinema Score is the institution with the highest accuracy in box office forecasts in North America. The box office forecast accuracy of medium-sized and above films even exceeds 85%.

Cinema Score's profit model is to sell forecast data to major producers. If the forecast data frequently goes wrong, it will soon go bankrupt without repeat customers.

Cinema Score describes itself as an “industry leader in measuring the appeal of films.”

Among the 25 major cities in North America, there are 35 to 45 Cinema Score survey teams.

Every Friday, among the five randomly selected cities, Cinema Score staff will guard the entrance of the theater where the new film will open and hand over a small survey card to the audience who have just finished watching the movie.

The card asks the movie audience about age, gender, and ratings for the movie they just watched, including five options: "A", "B", "C", "D" or "F", why they chose to watch the movie, how they felt about watching it, and whether they think the movie matches the content they were marketing.

Back to November 1 a few days ago, because two new films were being painted on a large scale at the same time, Cinema Score's theater market research specialists were scattered in the theater early, waiting for the first batch of viewers to leave the screening hall. At that time, they will hand over the questionnaire. The audience who completed the questionnaire will also receive small gifts.

Ronnie is a theater market researcher at Cinema Score, and he works in Milwaukee.

Just a few minutes ago, he and his colleagues had just recovered more than thirty survey cards from viewers of the short-showed "Romeo and Juliet".

I briefly browsed these survey cards. Most of the people who filled in "A" were young girls, while most of the boys who were with them checked "D" and "F". Occasionally, a few viewers who seemed to be over thirty years old also chose "D".

According to Manager Shackman, who brought himself into the industry, this film lacks the most typical "B" and "C".

Shackman has a set of investigation theory. He believes that "B" and "C" are the most thoughtful choices for the audience. It is the most objective. "B" means "good" and "C" means bad.

In most cases, he can tell whether a movie is successful by counting these two letters, and the accuracy is extremely high.

Not long after the break, the audience of "The Legend of the Wicked" also left.

Ronnie heard rap music coming from the screening room, and her body unconsciously wanted to twist with vaguely. Ronnie took a lot of effort to suppress the instinct from DNA and devote herself to work.

"The music of this movie is very cool. I must go and see it when it's discounted on Tuesday..." Ronnie thought to himself.

The audience took more time to fill out the questionnaire for "The Legend of the Wicked" than the previous "Romeo and Juliet". Almost everyone wrote a lot of words in their movie experience.

This is not common!
Chapter completed!