“You know, I’m also a football practice, and as a quarterback at Dalton High School in New York, I’ve won the most valuable player in the New York City High School League…

Later, no matter whether I was on stage wrestling, writing scripts, making movies, recording records, or doing business, I still retained my love for football...

Due to some family changes, I failed to go to college, participated in college rugby league, and even more so I was unable to fulfill my green dream and become a professional rugby player.

To this day, I can only turn my dream into having a rugby team that belongs to me. Even if it is a kind of compensation for my past self, it will continue my rugby dream...

This is my original intention!”

Yangyangsha talked a lot, but in fact Bai Quinn himself didn't believe it at all!

If the original owner of this body had any "rugby dream", Bai Quinn, who was replaced, had no obsession with rugby at all!

This is a naked business!

He just called wrestling and UFC "entertainment sports", but in fact, rugby is the number one "entertainment sports" in the United States!

After all, the way football is operated is completely out of touch with the lives of ordinary people. It is the elites who master the American media industry who are rushing to feed the people for business.

Even if it’s pig food, if you eat too much or get used to it, you will think it tastes delicious and ask others, “Why don’t you eat it?”

Bai Quinn, who has not experienced "feeding", has despised rugby, the so-called "No. 1 sport in North America" ​​since he traveled through time.

I feel that it is impossible to compare with the world's number one sports football, nor is it as good as basketball, and it is not even as good as the United States' number one sports baseball thirty years ago.

This is not Bai Quinn's subjective assumption, but the "truth" he discovered like an epiphany after fully understanding these movements.

Let’s first look at the public participation level mentioned just now.

Although every high school in the United States has a football field, football games between universities can attract the attention of the whole city.

But, in fact, how many teenagers are actually practicing football?

Nearly 3,000 students at Dalton High School excluded all girls first, because there was no women's football at high school. Even some women's games that used the "flag football rules" were professional players transformed from other sports, and women's football had no mass base at all.

After excluding girls, let’s see how many of the more than 1,000 boys in Dalton Middle School can really touch football in high school?

50-70 people!

All grades in the school add up together!

All these people are members of the school team, which means that if you don’t enter the school team, you will pay homage to rugby.

Looking for three or five buddies to play?

Please, it's too whimsical, how to play?

This is rugby that requires team cooperation. If you don’t have enough 50 players, five or six referees, you can’t organize regular games at all.

Moreover, there is only one football field in a school, and the school team needs to train. How can you enthusiasts who are not selected for the school team come to grab the place?

By the way, some schools in slums don’t even have a stadium. Rugby is not without a venue, but a few people can play football in a circle!

Go to Decathlon and you will find that there is usually only one ball on the counter of rugby gear, and other helmets, protective gears and other shopping malls are not sold at all.

Because no ordinary consumers would buy it, those who really participated in this sport were encircled in the school team since high school, and the expensive protective gear was provided by the school.

A sport without mass participation can actually be summarized as "entertainment sports". Its essence is to entertain the public, rather than helping the public strengthen their bodies and enrich their lives.

But it is precisely because of the "entertainment attributes" of rugby that Bai Quinn tried every means to get rugby into his own sports and entertainment group. How could the sports and entertainment group, which does not even have rugby, have the nerve to go public!

Turner Sports lost the NFL's cable broadcast rights, and he had to find a way to make it up!

In 1990, Turner Sports and Disney-owned ESPN each paid $140 million to share the broadcast rights of the NFL cable network.

In 1998, I thought it would be a normal contract renewal, Turner Sports estimated the advertising revenue in the next 8 years, and then prepared a quotation of about 200 million, intending to share the "Road" with ESPN as last time.

I didn't expect that the impact of FOX independent from CBS could affect it.

The number of users who have to spend money to order cable TV is not as good as free radio and television. Due to years of practice, radio and television broadcasting has long been formed.

NBC broadcasts the NFL game of the original 16 team, and CBS broadcasts the merged AFL game of the past 16 team. When encountering cross-border games between the two sides, there will be a very complex distribution mechanism. Based on the home and away games, the winning and losing games of the participating teams, the total number of broadcasts of the two companies this season, a rule has been formulated to distribute the cake relatively fairly. Neither NBC nor CBS said anything.

This system is nicknamed "double-headed dragon" by the media.

The previous "two-headed dragon" model was very stable, so it also affected the profit division model of cable TV networks. The contract renewal every eight years was just a bargaining for broadcast fees.

However, in 1993, FOX became independent from CBS and took away the broadcast contract.

So in fact, in the five years from 1993 to 1998, CBS had no rugby broadcast.

After experiencing the loss of football, advertisers have turned to other CBS, which is the "warm and cold" of the world. When this contract renewal, they returned with a very fierce attitude.

The details of the negotiations are not stated. The final result is that for the subsequent eight-year broadcasting rights, FOX paid US$4.4 billion and CBS paid US$4 billion, becoming the new "double-headed dragon".

NBC, who bid the least, has a hatred position.

ESPN, which foresees that this contract renewal will lead to fierce competition, is very inauthentic this time. Taking advantage of the chaos caused by NBC's exit, he gave up his league with Turner Sports and proposed to take over all the cable broadcast rights alone.

Because Turner Sports has obtained many broadcasting equipment that is shared with NBC, and many advertisers have also won it through the league with NBC. NBC suddenly got out, leaving Turner Sports without its foundation.

Turner Sports was unprepared for this, and its parent company Time Warner was extremely slow to react. It had never made a plan to win it alone. In the end, it made a quick offer and was sold out by ESPN at nearly $4.8 billion, which was equivalent to ESPN's annual payment of nearly $600 million in exchange for the broadcast rights of cable TV networks.

Why is broadcast rights so important that each company is willing to buy it for hundreds of millions of dollars?

Because of the advertising!

A rugby game of more than three hours, the actual countdown is only a few dozen minutes. If you deduct the opening ceremony and midfield performance, most of the remaining time is meaningless garbage time.

What can the TV station do at this time?

Of course it's an advertisement!

It can be said that more than half of a football game is spent on advertising!

Since the competition begins at any time, it is difficult for the audience to change channels. After changing, they may miss those wonderful shots of those few seconds.

How can advertisers miss the opportunity to be famous nationwide for such a good advertising broadcasting platform?

It can be said that football advertising is one of the most important sources of interests of the TV station, and the Super Bowl, which claims to be the American Spring Festival Gala, sold advertising fees to sky-high prices!

The e-commerce website acquired by Fry Electronics Store, invested by Chris, became a hit through last year's Super Bowl.

It's really a cannon!

Their advertisement for launching hamsters with old-fashioned cannons at the Super Bowl sparked strong protests from animal welfare workers, but also made the e-commerce website truly known to the whole country.

So since NBC started broadcasting the NFL 60 years ago, the football league, television stations, and advertisers have been firmly tied together to form a solid interest alliance.

Advertising fees, ticket revenue, and surrounding revenue, this league has woven a rugby industry worth billions or even tens of billions per year.

It is precisely with such a huge industrial scale as a backing that football can defeat baseball, become the number one sport in the United States, and be feared of basketball's challenges.

With the NFL broadcasting rights, you can be a stakeholder and suck the Americans in the football industry.

If you lose your NFL broadcasting rights, are you still embarrassed to claim that you are a professional sports channel?

Now that things have come to this point, the big mistake has been made. Bai Quinn originally planned to make a comeback with a brand new sports and entertainment group in eight years, grab the broadcast rights of the NFL cable network from ESPN.

But this meeting with real estate businessman gave him a new plan.

Although this plan is just a prototype, he believes that as long as real estate developers are willing to join, they will gather the bosses of various USFL teams through real estate developers, and add Turner Sports' backstage: Time Warner, if they win over an important ally, it may not be necessary to wait until eight years later, this "lost dog league" can save the defeat and return to the peak.

...

When real estate businessman first heard Bai Quinn say the word "rougby", he didn't care too much. He felt that this young man wanted to join him and jointly deal with Disney's ESPN in eight years to regain the NFL's broadcast rights on cable TV.

It will take at least seven or eight years to avoid him from consuming all his immediate interests. When he overcomes the current crisis, he may be able to rise up. It is not a bad idea to help him at that time.

If you can't stand it, who cares what you want to do in eight years!

"Just for rugby?"

This young man who suddenly became rich has a shallow vision...

"How much did ESPN get it? Oh, $500 million a year..."

Just a little money, you can just make a lot of money by pieced together and spending one billion yuan. It’s not a one-time payment for eight years, but a payment every year. Just solve the funds for the first year!

Anyway, it will be transferred to advertisers in the end!

However, to the real estate businessman’s surprise, the young man finally spoke a word: “USFL!”

That was a heartfelt failure of a real estate businessman!

Usually in front of real estate businessmen, the word USFL is a taboo that cannot be mentioned. How dare he!

The failure of USFL indirectly led to the break of his capital chain. In the end, he had to hand over most of the interests of Atlantic City and sold his favorite: Taj Mahal Casino.

And in the following years, I had to tie my tails up and be a human being.

After reviewing the matter, real estate businessmen thought that their strategy was not wrong.

I know everything, how could I be wrong!

It is impossible to establish a Spring and Summer League outside the NFL.

First of all, USFL does not receive support from national radio and television media. Among the three giants, ABC is not good at sports events, and NBC and CBS are "double-headed dragons" bound by the NFL.

Without the large broadcasting fees paid by radio and television stations covering the whole country, it is difficult to support a league by relying solely on scattered broadcasts from local stations, let alone having a balance to build your own stadium.

Moreover, after so many years, the NFL has firmly controlled the players' upward path. Young people who play well in high school and college will definitely give priority to the NFL stage. Most of the players outside the NFL are also a bit crooked.

If you offer a large salary to poach people from the NFL, then it will be a considerable expense. How can the bosses of many USFL teams who are already losing money?
To be continued...