Chapter 553 Big news brewing
Fengxing release has grown and grown with Mars Entertainment over the years, and has now become the largest game distribution company in the entire North America and even the world.
Its radiation range is not limited to North America, but also has popular distribution footprints in Asia, South America and Australia. Only in Europe, because when Jester and Claudia established the Mars Entertainment European Branch, they reached an agreement, that is, the European distribution rights of Mars Entertainment games are also owned by the Mars Entertainment European Branch.
It is not like other regions, the issuance rights belong to Fengxing issuance.
Of course, some other third-party games that Fengxing release agents can still be released in Europe, but without the support of super big-name games of Mars Entertainment, Fengxing releases are difficult to open up a big enough situation in Europe.
It has been publishing, so it is better to be a local European hairstyle company like Ubisoft.
However, because before, Ubisoft had a negotiation with the Mars Entertainment European Branch for the World Electronic Games Association, it was a protracted negotiation, and it was difficult for both parties to reach a consensus in many places.
So far, the negotiation has lasted for more than half a year, but there are still no phased results.
Coupled with Claudia's marriage and pregnancy, it was impossible for her to continue the negotiations, so both parties could only put the matter on hold for the time being.
But in the United States, Fengxing is the well-deserved overlord.
ea, Activision, Xueleshan, Weizhen... The network and scale of these game distribution companies in North America may not be qualified to be compared with popular distribution. This company accounts for almost 70% of the entire North American distribution market.
Jester was also worried that Fengxing Issuance would be investigated monopoly, so a year ago, he took the initiative to split Fengxing Issuance into two companies, the Eastern Fengxing Issuance Company and the Western Fengxing Issuance Company. One of the holding companies he has overseas, and the other one is his own holdings.
Although the company was split, it is actually no different from before.
It's just to avoid being prosecuted by monopoly.
After receiving Jester's rule on the large-scale publicity of "Exotic Soul-Shunting Song", the publicity department of Fengxing Distribution has been fully operational. You should know that Jester is not only their boss, but more importantly, Jester's name is almost the most fundamental guarantee for the best-selling of the game.
Television, media, even subway and bus body advertisements, posters everywhere, in just one week, news that "Exotic Soul-Shrine Song" will be unveiled at the carnival has spread all over the streets and alleys. Few people who are interested in some have heard of the name of this game.
In fact, the last time there was a lot of information about "Exotic Soul-Shut Song" on the market, it was at the e3 exhibition a few months ago. It can be said that the most popular one of the e3 exhibitions was Mars Entertainment. They prepared many delicious pancakes that looked beautiful but could only be eaten a few years later.
Fortunately, the players are also very satisfied with these big cakes that they can’t eat.
Another thing that is most popular is Nintendo. If Nintendo originally released their palm phones, they might not have been so concerned.
However, if it were changed, Nintendo's soul designer Shigeru Miyamoto suddenly announced his resignation from Nintendo and joined Mars Entertainment during the e3 exhibition, which caused a sudden heart attack such as Nintendo's leader Hiroshi Yamauchi, and finally became a vegetative person and Arakawa took over Nintendo.
Moreover, the news that Arakawa decided to sell the entire Nintendo game department made the industry even more stuttering.
You should know that although Nintendo has had a great impact on them after withdrawing from the home computer field, after this period of dormant and the great success of the palm machine released on e3, and the high evaluation of several palm machine games, it can be foreseen that Nintendo can definitely make a lot of profits from the palm machine field again.
But in this case, Arakawa Miya decided to transform.
In order to show his determination and to show that the current Nintendo is split from the past Nintendo, he also sold all Nintendo's game rights to the public at an extremely low price.
Of course, although there are the reasons why the three giants, Mars Entertainment, Sega and Sony, took the opportunity to jointly reduce the price, but if Arakawa hadn't had this determination to completely separate, the three giants wouldn't have had almost no effort, and they even had to get the copyright they had dreamed of without even the second round of quotations.
You should know that these games with a huge audience of players are all gold mountains. As long as you develop a sequel, you can get a lot of money from the supporters of these games. It can be said that the price of Arakawa selling these copyrights is far lower than the value of these games themselves.
Although many people within Nintendo have complaints, however, since its founding, Nintendo has been a family business, and the president has supreme authority, so any objection will have no effect.
After that, although news about Nintendo's previous game development department members joining other game companies, or Shigeru Miyamoto came to Japan's Mars Entertainment to form a new development team to conduct the sequel to the "Legend of Zelda" series.
But the news about "Exotic Soul-Supering Song" seems to have really disappeared.
It has not been seen in major media for a long time.
This phenomenon is extremely abnormal and must be controlled by humans. Whenever this happens, it means that this game must be brewing with this huge news waiting to be announced.
Originally, the industry believed that the release date of this news would be announced at the Tokyo Exhibition in the fall. Because with the incredible success of the first e3 exhibition, the industry is also very interested in the Tokyo Exhibition, a game exhibition with the same mother as e3.
However, what is surprising is that at this Tokyo Exhibition, Mars Entertainment also sent an extremely grand exhibition lineup.
However, the games exhibited are mainly developed by Mars Entertainment Japan Branch, and are about to end. For example, it is the new game of Nakayuji, which is also the second work of the "Sonic" series, "Sonic 2", which is very popular among players, and the new work of "Finish Fantasy" by Hiroshi Sakaguchi, etc.
These games are almost over, and they can come up with versions that can be used for players to experience and can be used for players to experience at the Tokyo Exhibition. This is also the core of the Tokyo Exhibition, which is to let players experience the game. Therefore, at the Tokyo Exhibition, manufacturers will prepare a large number of trial machines for players to try and experience.
Instead, it will not release some things that have been going on for several years to draw pie for players.
Because the focus is not on this.
However, at the first Tokyo Exhibition, although the Mars Entertainment Headquarters also sent several games that were very much expected by players, Jester did not allow "Exotic Soul-Shrine" to attend this game exhibition.
This disappointed many players and the media in the industry.
In their opinion, Jester should not waste the extremely rare publicity opportunity of the Tokyo Exhibition. In the eyes of these media, there is only one reason why Jester wasted the Tokyo Exhibition, that is, the development process of the game "Exotic Soul Song" was not smooth, and it seems that it is not as Jester said in the e3 exhibition, and there is no technical difficulty.
Therefore, after a period of time at the Tokyo Exhibition, the media has been singing this kind of negative voice.
Some media even interviewed Richard Garrett, please let him talk about why Jester did not allow "Exotic Soul Song" to participate in the Tokyo Exhibition.
This actually made Richard Garrett dissatisfied.
Because he actually did not let his new game "Legend of Aberron" participate in the Tokyo Exhibition, it was not that he didn't want it. After all, although the Tokyo Exhibition was the first, because of the success of e3, and the e3 is an exhibition only for insiders in the game industry, in the eyes of many people, its scale and attention are definitely not as good as a show like the Tokyo Exhibition.
In other words, if you want to participate in the e3 exhibition, you must have a certificate proving that you are an insider in the game industry or an invitation letter from the participating company, otherwise you will not be able to participate.
Of course, this is not free.
The organizing committee will give different quotas for the game company, and the portion exceeds the quota. If you want to participate, you must buy tickets to attend the meeting.
This is also the rule of the Li surname in the later e3 exhibition.
For example, the Tokyo Exhibition is that as long as you want to participate, you can buy tickets at will, without any restrictions. Compared with the press conference like e3, which seems to be a professional game company, the Tokyo Exhibition is a real event in the gaming industry.
After all, the number of players is far greater than that of people in the gaming industry.
There is only one reason why Richard Garrett did not participate in the exhibition, that is, his "Legend of Aberron" is not yet complete, and he cannot come up with a test version that satisfies him to give players a experience, so he took out something full of bugs and was criticized by the player. It would be better not to take it out at this time.
After all, for Richard Garrett, he felt that he was sure to win.
Because as far as the finished part of "The Legend of Aberron" is concerned, it is no less than his proud work "Genesis". Even after the game is completed, it can guarantee that this is definitely a work that surpasses "Genesis". (To be continued, please search for astronomy, novels are better, updated and faster!
Chapter completed!