Chapter 39 Hype Planning(2/3)
What I gain is the sense of accomplishment that Internet celebrities have gained!
Of course, there is also our common interests.”
He also saw that the two of them were a little moved.
He raised his hand and looked at his watch, and then said:
"Let's do this, jojo is the company's shareholder and boss. Xu Xi is the company's partner and operation director.
They are all familiar with the industry.
Please communicate with specific questions.
I have already found a professional law firm to prepare the contract.
You are sure that you can sign the contract at any time.
I have something to do tonight.
There are still customers waiting behind, and time is tight.
Xu Xi, take them to the conference room and talk about the details.
jojo, please come here by Mr. Yang of Erma.”
The two girls who are also famous internet celebrities in the future are completely shrouded in Jiang Ping's aura.
He responded honestly and followed Xu Xi out.
Xia Jinhan waited for them to go out, and then she couldn't help but laugh.
"Young Master, you look like this...
He is really a domineering president and the true nature of a capitalist!
But this condition,
I was moved when I heard this, and they would definitely sign it.
Speaking of which,
Should I also have a signing fee of 1 million?"
Jiang Ping reached out and hugged her in his arms.
He lowered his head and kissed her delicate cheek, and smiled:
"You are the boss's wife, and you will have dividends for the money you make in the entire company.
What other signing fee is required…”
Then he thought about it.
Xia Jinhan is indeed a contracted internet celebrity in the company.
And she is also the number one sister!
So he reiterated:
"However, since there are other contracted internet celebrities, you are the number one promoter of the company, of course you should have it too.
And it must be the highest level!
That’s it, you can set your contract fee of 2 million.”
When Xia Jinhan heard this, she hugged his face excitedly.
He kissed him hard in the mouth.
"Thanks, dear!"
Jiang Ping patted her plump buttocks:
“Satisfied?
Why don't you go quickly, please come here."
...
Yang Jun, creative director of Erma Interactive, and his online name is "Brother Lang".
Known as the "No. 1 domestic online promoter", he is a famous hype case "Sister Tianxian".
It is also the main executor of Jiang Ping's "creation" Xia Jinhan's plan this time.
In fact, Jiang Ping has seen too many similar cases in his previous life.
I have a good understanding of the planning and promotion methods of online hype.
However, now he still needs a professional team like Yang Jun.
After all, it is like a large number of navy troops and media resources.
Jiang Ping doesn't have it yet.
Generally speaking.
There are routines to hype online celebrities.
Most people follow this communication chain:
"Entering the forums, BBS, social networking websites, portals and community reports - traditional media follow-up, large-scale follow-up reports - to form a reputation in society and win attention."
First, choose a hype platform.
It is usually the freshest online platform nowadays.
For example, in the early days, it was mainly Maopu and Tianya Forum.
Like "Milk Tea Sister",
It is a typical case that has been hyped on Maopu platform...
In the past two years, it has been mainly Weibo.
Then, find a hot topic of hype.
This hype point,
It must be a point that can arouse public thinking or public controversy.
So how do you find this point?
Two ways:
The first is the three principles of emotion: "lust, emotion and emotion".
Through creative and planning that takes a different approach, post and hype, take the initiative to provoke and arouse emotional resonance among netizens.
The second is to keep up with social topics, trigger controversy, and attract netizens' attention.
And carry out continuous rounds of bombing, raising momentum and exposure.
Ultimately, through the sensational effect on the Internet.
It attracts attention and follow-up from traditional media and forms large-scale follow-up reports.
In the end, an internet celebrity was successfully "created".
The subsequent commercial interests will naturally follow.
As a leader in the Internet promoter China, Yang Jun is naturally very skilled in this trick.
He introduced his plan to Jiang Ping:
"Mr. Jiang, I am very confident in this case.
My way of doing things has always been to like "leverage the strength to fight" and "break the situation with cleverness".
Hypeting internet celebrities is not a skill.
Many people are doing it now in the market.
Through creative planning, we can promote a high-quality "star" celebrity who can continue to become famous.
That's my goal!
Miss Xia herself has a very good foundation of quality.
A top student at Zhejiang University is also a beautiful woman.
This is already a good hype point.
Such as "Zhejiang University School Beauty" and "the most beautiful university School Beauty" can be hyped up.
At the same time, she also has another identity, who is a Tao girl.
Nowadays, e-commerce is also a topic that is very popular in society.
This brings more explosive points!
For example, "The Goddess of Together from College to the Most Beautiful Taobao Girl"...
And now Ms. Xia is also a shareholder of Hanpin.
You can also add another "university entrepreneurship" hot spot!
Become hype,
It can be continuously exposed and more information will be drawn...
To be continued...