When these news is overwhelming.

In a small circle in the domestic marketing industry, several industry elites sat together, drinking tea and chatting.

"Have you read the entertainment news these days?" said the guy who organized the party.

"Look."

"I've seen it too!"

"Entertainment News? Lao Zhao, why are you paying attention to entertainment news? You don't seem to be very interested in this area? Why, what's the fun thing? Who came out again?"

The fat and brainy guy who organized the party said, "I didn't care about the entertainment industry at first, but this time the entertainment industry has something to do with our marketing industry, so I paid special attention."

The other two nodded, indicating that they meant the same.

"Old Zhao, what's the contact? Why don't I know?"

"I heard that Chen Fei is going to adopt a new marketing model in the promotion of Operation Mekong!"

"Chen Fei? Operation Mekong? A brand new marketing model?"

Lao Zhao said: "Yes, so I'll gather everyone together today, just to analyze and see how Chen Fei will play?"

"How else can I play? Isn't it just those old routines? Create scandals, attract attention, etc." The guy said disapprovingly.

"Other stars do this, but Chen Fei doesn't. I think he may come up with some new tricks this time, and it may be worth our study and study!" Lao Zhao said again.

Everyone listened and didn't say anything.

After a while, someone said, "Old Zhao, Chen Fei this time, I guess I'm still making a fuss about meagerity. What do you think?"

"I think the possibility of being meager is the greatest!" said the other one.

But Lao Zhao shook his head: "My intuition tells me that it shouldn't be meager!"

"But if it's not meager, what is it? Prestige? But how do you do it?"

No one can understand.

At this time, Chen Fei had already sat with the person in charge of a website to discuss the next marketing plan together.

This time, Chen Fei really wants to use a brand new marketing model.

He wants to make an article on Douban.

In fact, in the original world, the reason why Operation Mekong created a miracle was not only its own quality, but also the use of Douban as the main marketing carrier is also a very important factor in its success.

What promoted the main theme movie "Operation Mekong", which originally did not have an innate advantage, won a super high box office in one fell swoop, was the fermentation of the word-of-mouth spread on social media, and the crowd was praised and led to the box office.

After the box office of "Operation Mekong" set a record, many industry insiders have used the marketing experience of "Operation Mekong" on Douban.com as an example to summarize the success of the movie "Operation Mekong", in order to provide certain experience and reference for the development of the main theme film in the future.

So, why is it Douban, not meager prestige or something? Chen Fei analyzed it and summarized several reasons.

First, Douban's positioning and style can easily make people feel favorable.

Douban, which always claims that it is not a media, still insists on its positioning as a "personalized collection tool" in the rapidly changing development of the Internet.

Douban.com has large sections such as "reading", "movies", and "music", which fully meet the increasingly diversified spiritual and cultural needs of young audiences.

Douban seems out of place in the noisy Internet environment because of its slow and niche literary temperament. It is also because of this that Renren.com, which emerged at the same time, has always stood firm in the Internet tide where Kaixin.com was repelled.

Douban has adopted green that matches its literary and artistic fresh temperament as the main color of the series of products for many years, and has insisted on strictly limiting the number of advertising spaces on the entire web page to ensure the cleanliness of the page and the good user experience.

It is easier for people to believe in the authenticity and reliability of the information spread on such social platforms with weaker business atmosphere.

After years of precipitation and development, Douban has formed a good brand image and a high reputation for user, which is also the premise and basis for Douban to become an authoritative domestic film rating website.

Second, Douban user loyalty and viscosity are high.

To sum up, as a large domestic film community and popular rating website, Douban

The network has a rich audience base and movie resources. Relying on a good brand image and

Under high-quality content output services, how to pass the main theme movies under this platform

Film marketing achieves a double counterattack between reputation and box office.

However, Douban here is not that perfect, so Chen Fei only needs to find the person in charge of the website to discuss it together.

Chen Fei looked at the other party and said in a tempting manner: "I think so. We first put on Douban on the slogan of "helping the country to eliminate the harm of the country."

At the same time, a free movie viewing event was launched on Douban City with the theme of "Catching Owls Cross-border! "Operation Mekong" premiere and director interaction after screening".

But this is not enough. We must customize the special performances for girls ingeniously, and conduct a new interpretation of the gunfight film and a second exploration of the connotation of the film from a female perspective.

Finally, the director's on-site Q&A and post-watch movie reviews of this post-screen exchange event were processed into a movie report and promoted on Douban.

We will also initially open up the good reputation and market for the early promotion of the film through the linkage of offline movie viewing activities and online soft article promotion.

In addition, three days before the official release, the director's interview was launched in the Douban mobile client in the form of a special theme integration, the director's previous works sorted out, movie viewing reports, movie entries and ticket purchase links, etc., to accurately cover active target users through big data analysis technology.

In addition, we should also launch in-depth content output in multiple advertising spaces including Douban app, dynamic streaming, Douban homepage, secondary categories "Book and Video" and "Movie" banner, and also have three weeks of full-network advertising investment, so as to maximize the use of Douban's omni-channel exposure."

The other party was stunned.

Chen Fei’s familiarity with Douban is more profound than his senior management.

"In addition, I suggest that Douban immediately connect with Weixin and launch a ticket purchase system so that users can choose seats and purchase tickets online through Douban's ticketing platform. I suggest that "Mekong Action" will conduct a two-week ticket purchase promotion on Douban, and attach a ticket purchase link when promoting soft articles, pushing topics, and advertising spaces."

"In addition, I think the promotion path of "Operation Mekong" on Douban, the week before the release and the first week of release are the key promotion period of the film - scheduled release, release information, movie viewing report, director's in-depth interview, movie viewing event convening order, uploading trailers and behind-the-scenes on the video entry page, etc., etc., intensive releases in various forms.
Chapter completed!