I just finished the meeting from Peking and returned to Quancheng for a day.

The next day, early in the morning.

Xiao Yingnan reported several urgent matters to him.

"Mr. Huang, according to the market research feedback from the Agricultural Reclamation Alliance, the price of imported infant milk powder has dropped significantly since the day before yesterday, and some low-priced products are already the same as domestic milk powder."

"Set me." Huang Xiuyuan said while looking at the scientific research briefing.

"According to customs import data, the quotation of foreign milk powder raw materials has also dropped significantly, currently 3824-4203 meters per ton."

Huang Xiuyuan stopped the pen, turned on the next page, and asked without raising his head, "Where is Tetra Pak?"

"Tetra Pak's packaging material price was lowered yesterday, down about 20%. I heard that Mengyang, Yili and Guangming have obtained a 30% price reduction." Xiao Yingnan reported the detailed data.

Huang Xiuyuan shook his head and smiled, "Haha, it seems that our opponent is anxious."

"One other thing, Tetra Pak sued Snail Industry in the Magic City Court, saying that Snail Industry's packaging technology infringed their patents."

"As expected, let Baijie handle it well and don't lose his composure."

"OK."

Suiren Company had already prepared for a patent lawsuit, on the same day.

Beidahuang Group, thanks to Dairy and Fengmin Agriculture, also responded quickly and jointly submitted an anti-dumping investigation application to the Ministry of Commerce.

Snail Industry also took over the patent lawsuit from Tetra Pak, and the two parties were preparing to go to court.

For a time, China's dairy market was full of gunpowder.

Mengyang, Yili, and Guangming announced a price reduction promotion. The unit price of 200 ml of pure milk was lowered to 1.5 yuan, the unit price of 250 ml of pure milk was lowered to 2 yuan, and a liter of pure milk only costs 7 yuan.

The prices of various dairy products of the three companies have been lowered to varying degrees.

In response, the three companies of the Agricultural Reclamation Alliance also lowered their prices simultaneously, and the surge in the domestic dairy industry also dazzled consumers.

Wandashan just set up a room temperature milk processing factory in Shandong Province.

General Manager Wang Beifeng came to supervise the work in person, and next to him was Du Jinhua from Snail Industry.

Inside the production workshop, more than a dozen technicians from the Snail Industry are busy on the production line, installing or debugging equipment.

This is a 200-ml boxed room temperature milk production line, using a brand new silicon nano-aluminum paper composite layer. This packaging box is called a snail bag, or silicon nano-block.

Under the same specifications, the snail bag weighs about 24.6 to 26.2% of that of Tetra Pak bag, and its strength is almost four or five times that of Tetra Pak bag. It is basically impossible to tear it. It can be recycled, cleaned and disinfected and reused, and its service life is about 5 to 7 years.

In addition, the snail bag is also designed to prevent poisoning. If you use a syringe injection, you can only start at the aluminum membrane where the straw is inserted, and the snail bag cannot be pierced in other places.

As long as the consumer pinchs the box hard before drinking, if the aluminum film seal of the socket cannot be sealed, it proves that there may be problems with the milk.

In terms of overall cost, snail bags are approximately 60 to 70% of Tetra Pak bags.

If a snail bag can be recycled 10 times within its service life, the cost is only about 20% of the Tetra Pak bag. If it can be recycled 20 times, the cost will drop by about 8%.

The 200-ml room temperature milk production line is now being installed and debugged. If Tetra Pak bags of the same specifications are used, the wholesale price of Tetra Pak packaging materials is between 0.3 and 0.4 yuan per box.

The profit of Tetra Pak is about 50%, which means that the cost of Tetra Pak bags is about 0.15 to 0.2 yuan per box.

If you use snail bags of the same specifications, the cost per box is 0.08 to 0.13 yuan, and the wholesale price of snail industry is 0.2 yuan per box.

Each cycle is performed, the number of cycles will be marked on the paper surface of the snail pack, and the wholesale price will be gradually reduced according to the number of times.

It seems to be a difference of one or two cents, or even a few cents, but in fact, for fast-moving consumer goods, the profit may be only a few cents.

Wang Beifeng and several professional cost engineers have evaluated the current snail packing filling production line. Although the production line costs 20 to 30 million, the reduction in packaging material cost is also very considerable.

With Fengmin Agriculture’s low-priced raw milk, a box of 200 ml room temperature milk costs only 0.8 to 0.9 yuan.

This is the reason why Wandashan dares to lower the price. Even if the wholesale price is only 1.2 yuan, there is still a profit of 25 to 33%, which is more than twice the profit margin than before, and the milk quality has reached the international medium and high level.

After watching the production line debugging for a while, Du Jinhua turned around and said, "Mr. Wang, do you know the time information?"

"Of course I know, what's the problem?" Wang Beifeng was a little confused.

"The subsidiary of Time Information is not building entertainment buildings across the country. It has now built amusement buildings in 76 cities, half of which have been put into use."

After more than half a year of development, the entertainment complex of Time Information has borrowed 15 billion yuan from the bank. Through acquisitions and self-construction, it has now opened up 164 cities, of which 35 have officially entered operational status and 41 have just been renovated.

Wang Beifeng was even more confused about what Du Jinhua said: "Is this business of your company related to our group?"

"The entertainment building has shops and many amusement facilities. The current milk powder sales in Wandashan are not going well, right?"

Now Wang Beifeng understood, and at the same time, his eyes lit up and he asked hurriedly: "Mr. Du, does your entertainment building have children's projects?"

"Of course, this time Shijian Information plans to open a children's supplies store, which happens to be in line with the amusement building. We plan to invite all partners to produce some high-standard infant supplies and then sell them together. This is a win-win cooperation."

Wang Beifeng immediately agreed: "No problem, Wandashan's baby milk powder will be handed over to you for sale."

Due to the trust of domestic brands and the squeeze of Mengyang Yili, the import of milk powder is unstoppable, resulting in the domestic milk powder entering a pathological sales model.

Originally, the funds for product research and development had to be used for advertising. The first-level dealer system made domestic milk powder with a factory price of around 70-110 yuan actually go hand in hand with the retail price of imported milk powder. This is the real trick.

Domestic milk powder is originally notorious, and the price is inflated, which is similar to the retail price of imported milk powder, so consumers can vote with their feet.

Du Jinhua talked about the plan given by Time Information: "Mr. Wang, I suggest that you open a self-operated store on the official account of Time Blog, and combine it with the physical store of Time Amusement Building. If there is no city covered, you can use postal express mailing."

After hearing this plan, Wang Beifeng felt good. He ordered online directly to the manufacturer and cooperated with the physical store of the amusement building, and the clerk delivered the goods directly to his home.

If Fengmin Agriculture’s milk company is local, it can also use milk delivery staff, which can also deliver goods to consumers.

Currently, Wandashan baby milk powder, 800 grams per can, An Licong, retails between 270 and 300 yuan, which is obviously inflated.

This is not because Wandashan wants to sell it so expensive, but because the dealer beats the drums and passes flowers step by step, and the price is so inflated.
Chapter completed!