March 14.

Just when Cook was forced to sign the Alliance of the Crowns.

Goryeo, Seoul.

The headquarters of Samsung Group was in a state of grief. Lee Jae-rong, who was sitting in the position of the president, and Lee Fu-jin and others were all in a daze.

This giant ship, which was stitching monsters, completely lost its helm ten minutes ago.

If it were a year ago, Lee Jae-rong and Lee Boo-jin would definitely fight for the inheritance of Samsung.

But at this moment, the two of them and the members of the Li family no longer had the mood to fight intra-fighting. It was not because of their conscience, but because Samsung had reached a critical moment of life and death. If they engage in internal conflict at this time, it would be really a mess.

Li Zairong looked at the 2012 Q1 prediction in his hand, and his face was extremely difficult to see. Samsung was in a complete retreat in semiconductor foundry, electronic parts, storage, screens, consumer electronics, shipbuilding, and chemical industry.

Especially the explosion of rice stocks some time ago, leading to the outbreak of the financial crisis, and Samsung Electronics' stocks were also shorted.

With the launch of Xiaomi's new phone, Apple has been exposed again, and plans to use BOE's micro-screen and Unigroup's storage.

These news suddenly caused Samsung Electronics' stock price to plummet again. After all, Samsung has been supplying Apple's screens and storage devices before, and Samsung has also produced Apple's chips.

It is no wonder that the stock price collapses if you lose this big customer.

Although Apple issued an emergency statement saying that chip foundry and some local products will still be mainly Samsung in the supply chain.

However, compared with the previous global market, the losses are still huge.

Jin Hanmin, the chief financial officer on the left, reported carefully: "President, this year's Q1 profit may only be 2.3 billion meters, and..."

Hearing the other party hesitantly, Li Zairong said expressionlessly: "Speak on."

"And according to the current trend, the profit for the whole year may be less than 4 billion meters."

This sounds like Versailles. After all, the profit of 4 billion meters is already very large, but in fact, if you compare Samsung's previous profits, it will be clear at a glance.

Before encountering the full-scale offensive of the Suiren Group, Samsung's annual profit was around 12 billion to 20 billion meters, which is its annual net profit.

You should know that Samsung is not an ordinary company. It is like a blood-sucking octopus, with tentacles inserted into all aspects of Goryeo.

Samsung accounts for a very huge proportion in Goryeo's economic structure, with GDP accounting for more than 20%. This is a frightening chaebol.

Now Samsung's profitability plummets, and the consequences are very serious. When Samsung's profits were very high, the lower-level social livestock could still eat some leftovers, but now there is no leftovers.

Even if major consortiums in North America don’t want to see Samsung fall, it is impossible to ask them to cut their lives to save their lives.

Intel has started its foundry business and is preparing to undertake part of the chip foundry business transferred from Samsung, TSMC and UMC.

On the lips, the major consortiums are speaking upright, but secretly they are all business. After all, no matter how close they are to their adopted sons, they are not as good as their own sons. Now the global semiconductor industry cake is being reshuffled.

Major consortiums naturally give priority to snatching food and feeding Intel. As for semiconductor companies in other regions, they can only be used as sacrifices.

What's more, these large conglomerates still have some concerns. If these regions turn against each other, wouldn't these semiconductor companies be frustrated? Or would the local companies be safer?

Against this backdrop of the times, Samsung's chip foundry business has suffered an unprecedented blow, which is the tragedy of the weak.

In the economic recession, Goryeo also suffered a comprehensive retreat in its cultural output and cultural theft around it.

The sight returned to Samsung headquarters.

After listening to the report from the financial officer, Li Zairong became unruly. The Samsung Empire, which had a total blood-collapse, is now only local insurance, hotels, and property, and there is no major problem.

In fact, these businesses cannot last for too long. The local economic recession and the profitability of hotels, properties and insurance will naturally decline.

Lee Fu-jin, who serves as the vice president of Samsung, asked with a serious expression: "Everyone, what suggestions do you have?"

The management team looked at each other in a glance. The current situation is actually related to the collapse of Samsung's own industrial chain and the narrow local market.

If Goryeo's local market could reach the samba level, it would not be as passive as it is now.

The local market is small, and the core of the economy is foreign trade. When technology cannot fight against competitors, or the foreign trade environment will have an impact.

The problem Samsung is facing now is that technology competition, but the foreign trade environment has also deteriorated, and under multiple attacks, it has entered a vicious cycle.

Just as everyone was looking at me and I looked at you, a short executive in charge of insurance business spoke up and said, "President, Vice President, colleagues, in our core business now, the storage and screen business has been seriously affected. Is it possible to obtain the authorization of Dragon Totem?"

“Technical License?”

"It's impossible! After all, the Suiren Group has never authorized a foreign company."

“They seem to have a lot of opinions about us.”

The management team talked about it all over the place, but they did not expect much of it. After all, the xenophobia of the Suiren system is obvious to all.

However, Cui Fengtong, the president of Samsung Electronics, remembered something: "President, it is possible to obtain technical authorization from the Suiren Department. Don't forget the previous events of Infineon, NXP and STMicroelectronics."

"..." Li Zairong's eyes lit up: "This is indeed possible."

However, Park Seung-li, the head of the international industry researcher, shook his head: "President, Mr. Cui, you are thinking too simply. Suiren is authorized by the top three semiconductors in Xizhou. The purpose is not simple. The other party deliberately alienates the interior of Western semiconductors."

After a pause, he continued, "And everyone knows our situation that Samsung is not just our Samsung."

His implication is to remind Li Zairong not to forget that most of Samsung's shares are from Wall Street. With such a huge shareholding ratio, Samsung itself is a marionette of Wall Street.

It is basically impossible to obtain technical authorization from the Suiren Department.

Li Zairong, whose hope was disappointed, fell into decline again: "Is there no other way?"

In the past, he hoped that his father would go to heaven early and could inherit the Samsung Empire as soon as possible, but now he was at a loss and could only face a mess alone.

Li Fuzhen sighed: "I'll go to China and have a talk with the Suiren Group!"

Although he knew that his hope was slim, Li Jae-rong nodded and agreed: "Fu-jin, if the negotiation cannot be reached, there is no need to force it."

"I understand." Li Fuzhen was not too desperate. Samsung would not fall down easily. Even if the semiconductor business was hit hard, there were still a lot of other assets. A lean camel was bigger than a horse, and she could still guarantee that she would have no worries about food and clothing in her life.

Samsung quickly formed a negotiating team, led by Lee Boo-jin and Park Seung-ri, and set off for Shanmei immediately.
Chapter completed!