Chapter 63 New Product Launch
November 15th.
The first batch of products from Snail Industry obtained the birth certificate from the Ministry of Industry and Information Technology and other relevant certificate procedures, and finally it can be launched for sale.
In addition to offline dealers, the first batch of products were also promoted together with Time Blog’s online purchasing channels, Snail Industry’s products, and the products of the 13 cooperative companies.
Yangcheng.
Lingnan in mid-November is a beautiful and sunny weather, neither cold nor hot.
Dai Xiaohai, who had been busy all day, heard his wife's complaints when he returned home.
"This big iron pot is so difficult to use. It's so annoying to stick to the pot all day long."
Dai Xiaohai, who put down his briefcase, could only persuade him with great sincerity: "This is also impossible. It is not safe to stick to the pan. We don't care. Children cannot do anything randomly."
"How about selling a ceramic-coated non-stick pan, I'm really not used to this big iron pan, and my hands are almost calloused." Yang Min looked bitter.
He thought about it, but he didn't think his wife was too hard. Both of them had jobs, so he spoke: "I'll buy a ceramic non-stick pan in a few days."
"Eat for dinner." Yang Min immediately smiled.
Dai Xiaohai, who just buried his head in his meal, knew that the pocket money this month would definitely be ruined. After all, ceramic non-stick pans are expensive and not durable. They will not work in less than two or three years.
He was a little depressed, and after dinner, he turned on his computer to surf the Internet.
As a user of Time Blog, he likes this software very much and logs into his account as soon as possible.
There have been some changes on the homepage of Time Blog. If you look closely, it turns out that there are more advertising pages.
Soon he discovered many hot topics, such as "The US subprime mortgage crisis swept the world", "The domestic economic crisis is facing an economic crisis", "national market rescue measures", "cloud inspection and strict selection of products", and "snail non-stick pan".
Dai Xiaohai, who was stumbled in state-owned enterprises, actually had little impact on topics such as economic crisis. He focused on cloud inspection and non-stick pan.
“So that’s it, it’s tested and supervised by Time Blog to promote these high-quality products.”
"Wandashan Milk? It turns out that it is a product of Beidahuang Group. I wonder if it is sold in Yangcheng."
When he clicked on the topic of snail non-stick pan, he found that Snail Industry, the manufacturer of this product, turned out to be a subsidiary of Suiren Company, and the same parent company as Time Blog.
I have known about the subsidiaries of Suiren Company before, such as the recent acquisition of the water affairs of Shandong Province and the blue era of sanitation in Shandong Province, which is very famous.
However, the Snail Industry Company, the first time it has appeared in the public eye, the curious Dai Xiaohai entered the official website of Snail Industry according to the guidance.
Also under the main website of Suiren Company, we found the official website of Snail Industry.
"The products are non-stick pans, kitchen knives, scissors, hardware products, tap water pipes, and garbage cans? They were established more than a month ago?"
Looking at these introductions, Dai Xiaohai hesitated a little. From the detailed product introduction, it turned out that Snail Industry developed a new process to improve product performance through silicon nanoplating.
A non-stick pan with silicon nano-coating has a service life of 8 to 15 years and is safe and non-toxic. It can use a metal spatula, which is very scratch-resistant.
In addition, the Snail Industry also promises that if the coating failure of the snail non-stick pan within 8 years, it will be replaced for free.
With this guarantee, many people plan to try it out.
In addition, the good reputation of Suiren Company's business also gives many users some confidence.
Dai Xiaohai looked at the promotion details of the official website and did not intend to buy online. Instead, he directly found 36 dealership stores in Yangcheng and copied the address of the nearest store.
Many other interested users also plan to buy products from Snail Industry to see if they are really reliable in quality.
The next day at noon.
After lunch, Dai Xiaohai and another colleague came to a kitchenware store and went straight to the non-stick pot area.
A sweet-looking shopping guide asked with a smile: "Sir, welcome, what do you need?"
"Where is the snail non-stick pan?" Dai Xiaohai was straightforward and had no fun.
The shopping guide hurriedly pointed to the corner of the shelf, where there were six pots, including two types of Chinese woks, pans, soup pots, milk pots, and electric stove woks.
The non-stick pan of Snail Industry is similar to the non-stick pans on the side. The only difference is the color of the pot noodles. The snail's pot noodles are silver-gray, while other brands are usually black-gray.
The reason why it appears silver-gray is because the silicon nano-plating is translucent, and the main material of the pot body is aluminum alloy or cast iron, which is naturally silver-gray.
After looking at the price, he chose a Chinese small wok with the same price as the official retail price of Snail Industry.
Although it is a little expensive, if the quality is as powerful as the introduction, this pot can be used as a few bites for other brands. With eight years of quality replacement, it is quite cost-effective.
"Brother Xiaohai, is this pot OK? You won't fool people, right?" The colleague next to him obviously had a little disbelief.
Dai Xiaohai was not too worried: "The snail industry has put forward a slogan, and it takes eight years to replace it. If there is really a problem, I can change it."
The shopping guide girl hurriedly issued an invoice and a quality warranty policy, including the package change period: 2008/11/16-2016/11/16, and the old-for-new period is half price: starting from 2016.
The colleague who accompanied him sneered at the old one and felt that he was fooling people.
In fact, if they understand the production process of snail non-stick pans, they will know that the old one is traded at half price. The snail industry will take the old pot back, re-sand, plating, packaging, and turn it into new products for sale, and the profit is no less than that of the new pot.
Moreover, recycling old pots is also for the health of consumers. It is not that the aging of silicon nano-plating will produce harmful substances, but when the coating is damaged, the cast iron layer and aluminum alloy layer will be exposed.
If it is cast iron material, there is no big problem, but if it is aluminum alloy material, the aluminum pan will precipitate aluminum trioxide during the cooking process.
According to relevant research, the human body's excessive intake of aluminum trioxide is very likely to endanger physical health and cause anemia and Alzheimer's disease.
Therefore, the old-for-new regulations were introduced, so that consumers would actively seek Snail Industry to replace the new pot after purchasing a non-stick pot when the coating failed.
Since it is a new product, Snail Industry's series of products have not seen any hot products at the moment, which seems dull.
Chang Fuguo and others were not too anxious about this. Snail Industry is a new brand. Consumers have never used snail products, so it is naturally impossible to find a pot when it is launched.
Perhaps in the future e-commerce and live broadcasts, there may be hot products, and there will be basically no show in 2008, especially the snail industry is just starting.
Now Chang Fuguo and others are paying attention to market sales and visiting the factory front line to ensure product quality is passed.
If the products of Snail Industry are exposed to quality problems, then it will really hit yourself in the face, which will also cause the credibility of Yun Inspection to be severely damaged.
Just in case, Chang Fuguo asked the internal quality inspection and quality control department to absolutely not allow products with problems to appear on the market.
Chapter completed!