Compared with popular culture such as stage performances and film and television dramas, the inherent shortcomings are too obvious, that is, the scope of the target is limited and the topic is not enough.

A drama, a musical drama, no matter how classic it is or how famous the actors participating in it are, but when it is performed, it can only face those people in the theater. Even if it performs one show every day, not many people will be able to see it in a year.

What's more, the actors cannot perform one show every day. They also need to rest and adjust their state. Such a play is almost unanswered.

"There is no way to become popular culture and topics like popular songs in film and television dramas, like the power of media. There are so many forms of culture now, so we can only change our previous views. For example, dramas and operas are staged in the Grand Theater. Even if two shows can be staged every weekend, only one hundred shows a year. It will definitely only be seen by a few people. Theater cannot be built everywhere like a cinema. Even if it is built, there will be not so many actors..."

Bao Feiyang smiled and said, "However, Aunt Yun, you don't have to worry that the people can't enjoy the stage performance art. They can feel it on TV or in the cultural palace in the township. Compared with movies and TV, stage performances have their own uniqueness and irreplaceability, that is, the atmosphere on the scene is completely different. So in the future, there will be niche theater performances, there will be cultural palace performances that everyone likes, and there will be various performances at banquets and performances during cultural activities, which is the so-called blooming of flowers."

Zhou Yun shook his head: "Although I can understand what you said, with the development of the economy, people's cultural life is gradually becoming richer, but in the field of theater performances, I feel that it is too disconnected from ordinary people. The audience in our theater cannot always be that small group of people, and there are still very few small group of people!"

Zhou Yun looked up at Bao Feiyang and said, "Old Yang said you have many ideas, lively ideas, and are so young. Do you want to tell me if there is a way to attract young people today to the theater to watch the performance?"

This problem is really difficult!

Bao Feiyang thought about it and said, "Aunt Yun, don't make things difficult for me. There are so many professors and experts in the Academy of Drama and so many outstanding students. Your methods must be more than mine!"

Zhou Yun smiled and shook his head: "Feiyang, do you have to let me praise you for a few words before you can say it? The college has many experts and professors, but they are older than you, and there are indeed many students in the school. But how can their understanding of society and the market be as good as the mayor of Huixun District at a young age? Can you still praise your mayor?"

When Zhou Yun praised Bao Feiyang, he also praised her husband. Yang Chenglin had to say something: "Yes, yes, yes, Feiyang, just talk about it."

Bao Feiyang had no choice but to say: "Actually, everyone should be very clear about the current situation and problems of the troupe, but what should the troupe do to find its position in the new era and play its role in the new era?"

"I think Aunt Yun just said that even the performance of the troupe cannot be too high or too low, and cannot be limited to a small circle all the time. With the development of film and television popular culture, people have more and more choices, so the performance of the troupe must not only have an elegant route to meet the core needs of the small circle, but also seek innovation and change according to the changes of the times, become closer to society, life, and the group we are facing, but this group will definitely not be the majority, it must be a specific group. For example, teenagers, such as young couples, college students, white-collar workers, etc., what should be done in this aspect? I am not professional, so I won't say much!"

Bao Feiyang said: "Solve the problem of the program itself, and then build a brand, a popular culture brand. Whether it is the brand of the play, the brand of the actors, the troupe brands, or even the brand of the theater, or the local cultural brands, they all need to be operated. For example, the play Mamma Mia is a popular label, and every tourist who goes there will also go to Broadway to watch a show. If we can create such a brand, it will be considered very successful."

Zhou Yun smiled and shook his head: "Broadway? That's a real century-old brand, not that easy to make."

Bao Feiyang said: "Things are due to humans. Now compared with the past, there is a great advantage, that is, the advantage of communication. Television, newspapers, magazines, and radio and the Internet are all channels for us to operate. As long as we do more actions and then work hard to hype and create a brand new cultural brand, it will not be a long time ago!"

Bao Feiyang used some experiences in his previous life to talk about some hype or media communication methods. There are many hypes in the media now, but the methods are relatively old-fashioned, basically some celebrity scandals, specious rumors, etc. The incident marketing, topic marketing, joke marketing and other communication methods mentioned by Bao Feiyang were lit up in the Internet era. Zhou Yun, Yang Chenglin and others were attracted by the eyes.

"Feiyang, your thinking is indeed broad. These methods give people a refreshing feeling. If you really operate it, you might be able to really create a well-known cultural brand!" Zhou Yun said with a smile.

Bao Feiyang smiled and said, "I just talk about it casually. As for whether it can be achieved and what the effect will be, it's hard to say!"

During the whole meal, Yang Chenglin did not mention Fang Xia Group's investment projects, and seemed to just have a casual meal. It was only when the farewell was finally over, Yang Chenglin held Meng Shuang's hand and said, "Fang Xia Group invested in Pujiang, and Pujiang City is very welcome. Pujiang is a very open city. I believe Fang Xia Group will definitely gain new development in this city."

"Thank you, mayor, we are full of expectations for the prospects of the project!" Meng Shuang said politely.

With Yang Chenglin's statement, the new steel industrial park plan was soon introduced. This plan takes a 35 square kilometers area as the main body of the park, and pre-controls 15 square kilometers, covering the general planning of surrounding areas.

The introduction of the new plan did not encounter any obstacles in the capital and was quickly approved.

With the passage of the new plan, Tianjiang Steel Industrial Park has also entered a new construction stage. In addition to basic transportation construction, municipal construction, Xinpu Steel's steelmaking project, Thyssenkrupp's galvanized plate project, and joint venture projects of seamless steel pipes and stainless steel have all entered the construction stage one after another.

In contrast, although Fangxia Group has determined to build coking projects, coal chemical projects, fine chemical projects and new materials projects in the park, they are still in the early demonstration and planning stage. In addition to the coking projects that must be constructed simultaneously with Xinpu Steel's steelmaking projects, as the basis of fine chemical and new materials projects, the coal chemical projects must also be approved by the Development Commission and the Ministry of Environmental Protection. Like Pujiang City, the Development Commission still has some doubts about establishing large-scale coal chemical projects in Pujiang City.

Song Qingchen is an executive poached by Fang Xia from 3M Company. He was previously the deputy general manager of Fang Xia New Materials Company. This time he was sent to Pujiang to serve as the general manager of Fang Xia Group's Pujiang Company, responsible for the group's investment projects in Pujiang.

Meng Shuang also gradually handed over the work in her hands to Song Qingchen and turned to be responsible for part of the work in the research center, focusing on carbon fiber-related work.

Fang Xia's technology center has not completely given up on carbon fiber research, but they will pay more attention to commercial use. Some core technologies and research forces have been integrated into the newly established Huayang Group. Huayang Group's core business is military special ceramic coatings and high-performance carbon fiber. At present, Huayang Group has acquired a piece of land in Tianjiang Iron and Steel Park to build its own R&D center and carbon fiber production base here. However, Huayang Group is relatively low-key. At present, except for several city leaders and the military knowing the military background of this company, everyone else thinks it is just an ordinary company. If someone wants to investigate Huayang Group, they will find that this is a military-industrial enterprise that has existed for more than 30 years, but it has not had any presence before. It has only surfaced recently, making people think that this company has always been a secret unit for the military to engage in the research of carbon fiber and high-performance special materials.

On the surface, Huayang Group has nothing to do with Fang Xia Group and Bao Feiyang. In fact, only the senior military leaders know that this company is actually a company of the Bao family, and the military only has 40% of the shares. In order to obtain this 40% of the shares, the military has brought a complete strong technical force to join Huayang Group. The land, factory buildings and research facilities of Huayang Group in the Pujiang project are also provided by the military. In exchange, the military can obtain technical authorization of Huayang Group's research results at a reasonable price, and can use these technologies for production, but only for the military to use it themselves.

As an executive of Fang Xia Group, Song Qingchen naturally knew Bao Feiyang, and he also knew that Bao Feiyang played an important role in several critical periods of the company's development. This role is not the traditional understanding of the way to use power to make great use of convenience, but in the decisions to master investment opportunities and determine the company's development direction, Bao Feiyang proposed incredible and highly forward-looking plans and decisions, and achieved unimaginable success.

In fact, Bao Feiyang rarely stands on the table to interfere with the operation of Fang Xia Group. He operates many things through Bao Wenying and Meng Shuang. He is not well-known for taking many moves, but just these few times are enough to leave a deep impression on everyone.
Chapter completed!