The arrival of December also means that Chinese Movies will enter the New Year holiday again.

Since Feng Xiaogang's "Party A and Party B" opened the curtain for the New Year's Day holiday in 1997, China's New Year holiday has gradually been supported by Feng's movies to the current melee of heroes.

Especially last year, Ye Sumang's box office of "The World Without Thief" exceeded 100 million, which triggered the craze of this period. By this year, there are as many movies in this period as three times more than last year, and the span of the period has changed from more than one month to two months now.

It can be said that Feng Xiaogang's movies created the New Year's Day holiday, while Ye Sumang's movies truly brought this period into the eyes of everyone.

This year's New Year holiday is a real battlefield for domestic blockbusters.

Feng Xiaogang's latest masterpiece, the work "Assembly Call" that claims to be blocked by dignity.

As a war movie, Director Feng even gave up his unique Feng's humorous style and used heavy historical wars to narrate. Moreover, this film is said to be 100 million in investment, which is a complete big deal when it comes to Director Feng's petty style in the past. Looking at the entire New Year holiday, the investment amount is one of the best.

In addition, there is also the latest masterpiece "Kung Fu" by Hong Kong director Zhou Xingchi.

It is still a nonsensical comedy, but it is a complete blockbuster. The starring is Zhou Xingchi, the king of comedy in Hong Kong. The supporting roles include Yuan Qiu, Yuan Hua and other golden supporting roles. The total investment even reaches HK$150 million. It is definitely the movie with the most investment in the entire New Year holiday, no doubt about it!

Moreover, because Stephen Chow had eaten the fragrance of "Shaolin Football", this time he incorporated Chinese martial arts elements into the movie.

As soon as the movie trailer was released, the download volume exceeded one million, which is definitely one of the most anticipated videos for this summer.

With the good reputation of the previous movie "Shaolin Football", Zhou Xingchi himself has a strong appeal in the inland area. It can be imagined that this film will definitely be the most favorable competitor to the box office champion this summer vacation.

The last anticipated movie is naturally Ye Sumang's "If? Love".

Although the media has mixed praises and complaints about his movie, it does not affect the audience's expectations for it.

The success of "Singing and Dance Youth" has allowed Ye Sumang to successfully create the market for mainland song and dance films. Since the summer vacation, countless shoddy song and dance films have surfaced, hoping to make some money with the craze of "Singing and Dance Youth".

At first, everyone will suddenly become new and go to the cinema to watch these movies, but gradually they won’t get bored.

Compared with the excellent production of "Singing and Dance Youth", these movies are so bad that they are even the essence of the music of the song and dance films. After a few sips of songs, they are put on the brand of song and dance films. They are not considered at all for the audience's feelings, and they are just to make money.

These bad movies ruined the audience's enthusiasm, but also made them look forward to Ye Sumang's latest song and dance films even more.

Thinking about the faint warm and pleasant music of "Singing and Dance" they will have greater expectations for Ye Sumang's "If? Love", and the film invested up to 80 million Chinese coins. Not only was the singer Zhang Xueyou personally joined, but even Ye Sumang, as the director, played the first protagonist in his life, which also made the movie fans even more moved.

The only regret is that there was no trailer released before the movie was released, which also made many movie fans complain, but they were even more expectant and curious about the movie.

Moreover, without playing the trailer, Ye Sumang kept making Zhang Xueyou, Zhou Xun and some familiar musicians constantly praised the music in the film, which also caused movie fans to be even more curious.

In fact, this is also Ye Sumang's marketing method, which is commonly known as the "hunger effect".

The more the audience wants, the less they will let him get it. Only after the movie is released will the audience be impatient to enter the theater to watch the movie.

On December 10th, there will be light snow.

The premiere ceremony of "If? Love" is still Li Mao's theater. It is true that at this time it is no longer called "Times Cinema", but is renamed "Tianxia Cinema". As the first batch of theaters to join "Tianxia Cinema", Li Mao's theater has been completely redesigned with Ye Sumang's funds. This is also the first time it has been revealed to the world after the major renovation.

Although it is still the same old building, the interior has long changed.

The latest projection machines, each projection hall is also decorated very exquisitely, completely no longer the previous dilapidated appearance. All the seats in the projection hall have been replaced, greatly increasing the comfort level.

Under the overall planning of the theater, the cinema, which originally had five screening halls, was reduced to four. As for the remaining location, it was transformed into a leisure area. The huge empty venue was filled with many tables and chairs, coffee shops, bakeries, grocery stores, etc., and waiting for this spare time before the movie started, the audience could spend things here to kill time.

Although there is a missing screening room, the benefits brought by this area are not at all, and it even brings a good reputation to the theater itself. After all, a theater full of convenience can also experience the theater's considerate service for the people who come to watch the movie.

Although there was light snow floating in the sky, it still couldn't stop the enthusiasm of the reporters. The red carpet in the theater had just been laid for half an hour, and the invited media had already stood on both sides of the red carpet. Their purpose was very simple, just to interview Ye Sumang!

The previous super success of "Singing and Dance" has made everyone have great expectations for Ye Sumang's new movie. Although many media are not optimistic about Ye Sumang's movie and think it is also his work to make money, it cannot hinder their enthusiasm for interviewing Ye Sumang, especially the movie of his old rival Feng Xiaogang has just been released and achieved a first-day box office of nine million, which has also given the media the inspiration to find news.

"Hey, do you think these two are real enemies? Director Feng is released on the 9th, and Director Ye is released on the 10th. This is not obvious. It is a real battle between cars, horses and cannons, and it is a real sword and gun!" A reporter rubbed his cold red hands and asked his colleagues next to him with excitement.

"That's more important, this year's Beijing Film Festival, Director Feng's speech was directed at Director Ye. Although he said that the box office was not important and winning the award was important, I think this must be jealous. This was not that Director Feng immediately made a blockbuster, and the investment was 100 million yuan, which was suppressing Director Ye. But I see that the film made by Director Ye was to block Director Feng's mouth. Legend has it that this film is definitely a strong contender for next year's grand prize, so these two are definitely fighting each other. Look, okay."

"Haha, the winners have to prove that they have a box office, and the other winners have to prove that they can win the prize. It's really interesting... Oh! Director Ye is here, get ready!!!" When the reporter was about to gossip a few times, he saw a black luxury Mercedes-Benz slowly driving to one end of the red carpet. As the door opened, there were a pair of boys and girls like golden boys sitting inside, which were Ye Sumang and Liu Yifei.

Seeing the two, the media immediately rushed over like a bloody shark.

"Director Ye, what do you think about the first box office of 9 million by director Feng Xiaogang's work "Assembly" yesterday?"

"Of course, congratulations to Director Feng for his big box office sales!" Ye Sumang's face was calm and even replied with a smile.

"Then don't you feel stressed? Do you have any estimates about the box office of your new movie "If? Love"?"

"Pressure is also motivation. We are healthy competition. As for box office estimates, I think it's better to forget it. If the audience likes it, I think the box office will be fine."

"So do you think the audience will like it? Because this is another song and dance film, many people from the outside world are speculating that this is your money-making work. What do you think about this?"

Faced with the media's tricky questions, Ye Sumang was leisurely and replied in a relaxed tone: "I have always only filmed what I like. Whether this movie is a money-making work, the audience will only feel it after watching it. I can only say that this is a work full of sincerity, and I believe it will be satisfied by the audience!"

"Director Ye, Director Ye..."

After answering a few questions, Ye Sumang ignored the reporter and took Liu Yifei to walk through the red carpet quickly.

"Huh, these media are so annoying." Looking at the reporters blocked outside the door, Liu Yifei frowned slightly and couldn't help complaining.

She was so angry that she listened to the tricky questions just now. I really thought that Ye Sumang would definitely lose to Feng Xiaogang.

"Everyone got what you need." Ye Sumang smiled indifferently. Now he will no longer be angry because of the media's tricks. After all, the media and filmmakers are like a relationship between fish and water. The media need filmmakers to expose highlights and become the content of their newspapers and magazines. Filmmakers also need media to promote and increase the exposure of their own films.

"Little guy." Looking at Liu Yifei's still angry look, Ye Sumang rubbed Liu Yifei's long hair and said dotingly.

This maintained friendship made Ye Sumang feel very warm, and finally he didn't feel any pain in this girl.

However, as soon as Ye Sumang finished his sentence, the girl's pouting mouth suddenly opened her mouth and bit it. Fortunately, Ye Sumang reacted quickly enough, otherwise he would definitely come in with a "watch" at the premiere later.

"Don't call me a little guy, I'm already seventeen years old!" Liu Yifei shouted dissatisfied.

"I know, I know." Ye Sumang answered perfunctorily, and then stood at the door to welcome the upcoming guests.

Liu Yifei stood behind him angrily, her eyes full of resentment. Why is she always a little girl in his eyes?
Chapter completed!