As we all know, the mysterious ingredients that account for less than one percent of Coca-Cola are the absolute secrets of Coca-Cola. Many chemists and competitors around the world have spent nearly a hundred years and have not yet untie the mysterious formula of Coca-Cola.

Even now, Coca-Cola's branches in countries around the world can only go to the United States to extract mother liquor, and then go back to add other ingredients to produce localized Coca-Cola.

Originally, Pepsi could have opened this secret, but in the face of business ethics and temptations of interests, they chose the former without hesitation.

In an interview, Coca-Cola's US headquarters said, thanks to Pepsi, our secret recipe is well preserved and there is no danger.

Since the person who stole the formula has not been arrested, the case has not yet ended, and Coca-Cola seems very cautious. The company's external communication department manager said that Coca-Cola's secret recipe is safe at any time. Although Coca-Cola is built on a confidentiality, they do not evaluate their confidential protection measures. They are very serious about this threat from the outside, and will take all necessary measures to deal with this threat to protect their business secrets.

"If Pepsi had accepted this recipe at that time, what would be the result now?" Li Yuhan said to Jiang Feng with some emotion.

"There will be no result." Jiang Feng replied directly, "As long as the helmsman of Pepsi is not stupid, he will not accept this recipe."

Li Yuhan asked, "What do you say?"

Jiang Feng smiled and said, "In fact, Pepsi has three choices when dealing with this matter: first, accept the formula and use it; second, ignore it; third, tell Coca-Cola and cooperate with the other party to catch the insider. First of all, this first method is very undesirable because the Coca-Cola formula is of no use to Pepsi. It can be said that if Pepsi chooses this method, it is a practice that harms others and does not benefit oneself."

Coca-Cola has always emphasized that authentic original flavor is the carrier of American culture. The mysterious secret recipe is also a rendering of this authentic original flavor. The secret recipe is crucial to Coca-Cola. Coca-Cola, which has lost its mystery, will definitely suffer major commercial losses (including tangible and intangible). As a latecomer, Pepsi Cola can no longer sacrifice the banner of "authentic original flavor", so it has to think of other ways - emphasizing it as a "young choice" to separate the market with Coca-Cola. The subtext is "Although you are authentic original flavor, it is not enough for me to be trendy."

Because of the different positioning of the above products, even if Pepsi gets the secret recipe of Coca-Cola, it cannot use the secret recipe to explain things to enhance its competitiveness and selling points. Instead, it is easy to find attack points by Coca-Cola (such as being involved in a lawsuit). Such stupid things that are selfless should be enough people with clear minds to judge that they must not be done for large companies like Pepsi.

After a pause, Jiang Feng continued: "Since the secret recipe is useless to Pepsi, can Pepsi ignore it? Ignoring it is also an option, but it is not the best choice. There are three reasons. First, prevent new disruptors from appearing. In addition to Pepsi, Coca-Cola's inner demons can also sell the secret recipe to third parties or even more. Secondly, maintain the normal order of the industry and market. If Pepsi does not make a high-profile statement on such in-house phenomena that violate business ethics and laws, it will only shoot itself in the foot - encouraging such vicious phenomena, what should Pepsi also have to do if one day Pepsi has an insider? Third, maintain a good social image. If paper cannot keep the fire in it, there will always be a truth in everything. If Pepsi chooses to ignore it this time, then when things are exposed one day, it will only be harmful to the corporate image. Why do you have to do such a thing that harms others and is not good for yourself?"

"Therefore, Pepsi helps Coca-Cola catch the insider is the best choice. As an excellent brand, Pepsi has its own values, and they also have their own unique formulas, and they don't need to use the Coca-Cola formula. To make your own brand, you must have your own things, which is something that formula holders have not considered. They want to sell them what Pepsi least wants, but in fact they give Pepsi the best marketing opportunity. Pepsi's handling of this matter is a good event marketing. Using this matter to spread itself and promote its brand values ​​is very beneficial to brand building." Jiang Feng said to Li Yuhan.

In fact, this is the case. When PepsiCo received this secret recipe of unknown origin, it realized that this was a great opportunity to enhance its corporate image again. Not only did it inform its opponents, it also vigorously assisted the FBI in disguise and reconnaissance. Therefore, it became the spokesperson for fair competition and openness.

A Pepsi spokesperson told the media after the incident that competition can sometimes be fierce, but it must be fair and legal, and they are pleased that the authorities and the FBI have identified those responsible for it.

Pepsi's approach has not only been thanked by its competitors, but also received public praise.

However, although their ideas were good, they were unable to catch the person who stole the Coca-Cola formula, and the thief is still missing.

Li Yuhan nodded and said, "Indeed, ordinary people always have a simple idea. They think that after getting the Coca-Cola formula, they can quickly occupy the market and make huge profits. But how could they know that the brand that Coca-Cola used to maintain for many years was not just based on the formula. Pepsi was able to tie Coca-Cola in sales in the late 1970s, and naturally it had its success."

Jiang Feng nodded in agreement, "In fact, this is a choice that most people will make. Even if we switch to China, there will definitely be no way to help Coca-Cola find out the insider, because Chinese companies often have a life-and-death war thinking."

Li Yuhan smiled and asked, "How safe is this formula? Is it really effective to achieve the effect of Coca-Cola? And will the person who provides the formula leak this secret?"

Jiang Feng replied with a smile: "It has been tested and is safe and effective. As for the person who provides the formula, he actually doesn't know about this matter at all, because the channel for my knowledge of this formula is a bit special, and no one knows that the formula has been leaked. And the person who got this formula didn't know what it was at that time."

In fact, the recipe that Jiang Feng brought out was not the recipe that Coca-Cola Company stolen, but a recipe he took out from Lingxijie. It was much better than the so-called mysterious recipe of Coca-Cola Company. Otherwise, Jiang Feng would not have said with confidence that his drinks could compete with Coca-Cola for the global market.

Of course, the recipe stolen by Coca-Cola Company was indeed obtained by Jiang Feng's people. The people who stole the Coca-Cola formula disappeared inexplicably, but in fact they were caught by the "Hand of Satan" and got the Coca-Cola formula from them. Of course, the three people who stole the Coca-Cola formula were now destroyed by the "Hand of Satan" and could never find them in this world. Otherwise, with the strong FBI's reconnaissance ability, it would not be possible to be busy for a month without gaining anything.

In Jiang Feng's memory, Coca-Cola Company did have theft of formula, but it seemed that it was only exposed in 2006. However, it was only 2005 and this matter was exposed. I don't know if it had changed or because of the fact that this matter was jointly suppressed by Coca-Cola Company and Pepsi Company in their previous life, and it was delayed.

Of course, Jiang Feng had no idea about the truth of the matter and was not interested in exploring this matter, because it was not only a matter that would not have a result, but also had no great significance.

Finally, Jiang Feng said: "To be honest, I don't value the economic prospects of the beverage industry. Even if Coca-Cola sells 1 billion cups a day, it will only cost more than 20 billion US dollars in a year. Even if it is 80% profit, it is only 16 billion US dollars. Although it seems a bit shocking to ordinary people, it is really not enough for our Jiang Group. However, I can't watch the beverage industry in our country being completely occupied by Americans. In addition, we have already entered the beverage industry, and we cannot always be suppressed by Coca-Cola and Pepsi. Now there is an opportunity."

Li Yuhan also nodded. It was in the past year that Jiangshi Electronics alone had made more than 16 billion US dollars. The profits of the entire Jiangshi Group were far more than 16 billion US dollars.

But in fact, Coca-Cola's profit cannot reach 80%, because although Coca-Cola's products are huge profits, the money it spends on advertising every year is also huge. Coupled with other expenses, it would be good if the real profit could be 30%.

According to the company's performance announced by Coca-Cola, Coca-Cola's sales in 2004 were US$21.8 billion, and its profit was less than US$5 billion, only US$4.85 billion. In other words, the real profit margin was only 22.2.

Now that the incident of Coca-Cola secret recipe has been stolen, it is indeed a rare opportunity for Jiang's Group to enter the beverage industry in a large scale.

Li Yuhan didn't know what Jiang Feng was talking about, and she thought it was the secret recipe of Coca-Cola that Jiang Feng got. She looked at the information in her hand and said to Jiang Feng with some emotion: "Everyone thought the mysterious substances in Coca-Cola were so mysterious, but she didn't expect it to be so simple."

Jiang Feng smiled and said, "What is magical is not the matter itself, but a complete set of processing process processes. These processes are the most critical problem. If it is just a simple matter, how can it be that it has kept the secrets for hundreds of years and not discovered by others? Don't tell me that Coca-Cola employees are pure gentlemen or something." (To be continued. Please search for Astronomy, novels are better, updated and faster!)
Chapter completed!