In fact, there are many secrets to success in Coca-Cola.

Coca-Cola has developed so successfully that there are many experiences that can be drawn from now on. Generally speaking, these experiences are both very simple and obvious.

For example, the product itself does not have to speak, but first of all, it must have some useful function that can be widely accepted. For Coca-Cola, if you get used to the taste of Coca-Cola, you will feel that it is very delicious, which will make people develop a hobby. Coca-Cola can make the nostrils it feels itchy, quench thirst, and have a little caffeine effect. Some people think it can cure headaches, nausea and stomachache, etc.

The second is to believe in your own products, to establish a lofty brand image for the products, and to make the profession associated with them a sacred profession. To make staff think that the products are world-class and they are working for the best companies.

Jiang Feng told Li Yuhan: "Salesmen should have the ability to be missionaries, not salesmen who only earn salaries. In the 1920s, the president of Coca-Cola summoned all salesmen and unexpectedly announced that they were fired. The next day he rehired them in a new service department, but warned that they were no longer salesmen because there was no need to promote the advantages of Coke. They were staff members, and their task was to ensure that the soda was a good mix of ice-filled cola."

Also, we need to create a sense of mystery. Although creating a mysterious atmosphere is unethical, it is helpful for sales.

As an executive at Coca-Cola Company admitted, in fact, the secret formula of Coca-Cola doesn't make much sense to them. The real secret to success lies in the impact of the product's trademark in more than a century, but the secret of the formula, the seven famous flavors used to be an important reason for attracting customers.

"If it's just for beverages, there's no need to involve the construction industry, right?" Li Yuhan was a little confused about this.

"It's just a cover." Jiang Feng replied.

If some things are done too obvious, it is easy to cause trouble, and some work that confuses the public still needs to be done, which is not useless.

In fact, Jiang Feng's attempt to cover up this time not only involved the construction industry. It can even be said that the outside world's focus on the Jiang Group's meeting is not on these two things at all, but on another thing.

"Everyone, I am going to establish the 'Jiang Consortium' and officially establish the 'Jiang Consortium'." After adjusting some middle and senior managers in the beverage industry and construction industry of Jiang Group, Jiang Feng said again.

Jiang's Consortium, Jiang Feng has been preparing to establish it for a long time. In Jiang Feng's plan, the flagship company of the "Jiang's Consortium" is "Jiang's Electronics", "Jiang's Investment Bank" is "grain warehouse", and other Jiang's Group subsidiaries such as Jiang's Real Estate, Jiang's Mining, Jiang's Biotechnology and other Jiang's Group companies are fertile fields. "Jiang's Consortium" will adopt privatization management. That is, the "Jiang's Consortium" will privatize and not list, but will list some of its subsidiaries. In this way, the unlisted parent company can control the shares of major subsidiaries in this magnificent era, and can attack and defend.

In the past, Jiang Feng would never allow his own companies to go public. However, now that Jiang has developed to a deep-rooted level, Jiang Feng is preparing to list some irrelevant companies to make money, such as Jiangshi Real Estate, Jiangshi Department Store, Jiangshi Entertainment, etc. Of course, this must be when Jiangshi Electronics and Jiangshi Biotechnology, which may involve technology applications in Lingxi Ring, Jiangfeng will not list them, he must hold 100% of them.

"Young Master Feng, what do you mean..." Everyone was a little excited.

"It's very simple. Everyone here will become shareholders of the upcoming 'Jiang Consortium'. Although there will not be too many shares to everyone, the absolute value will not be small. In the future, my 'Jiang Consortium' will be in charge of all subsidiaries and will become a super company covering all walks of life. I believe that within ten years, the 'Jiang Consortium' will become a super company with a turnover of more than 10 trillion US dollars! It has assets of more than 2 trillion!" Jiang Feng said excitedly.

Ten years later, the annual turnover exceeds 10 trillion US dollars, and the assets exceed 2 trillion US dollars! Everyone was shocked by Jiang Feng's data and couldn't speak.

This is too unimaginable! But it seems to be something to be expected again.

Just like the 2004 top 500 list of the world in 2004, Walmart Supermarket, which ranked first, had a turnover of US$263 billion in 2004. Although Jiang's Group only ranked fifth on this list in 2004, it is not too different from Walmart, reaching US$200 billion. You know, Jiang's Group has developed from nothing to something in just four years!

According to major financial media estimates, by the time the world's top 500 in 2005 is announced, Jiang's Group will become the largest company. This is because Jiang's Group is extremely large, involves a large number of industrial chains, and is still booming. I believe that in ten years, the annual turnover exceeds 5 trillion US dollars, which is not a joke! Of course, it is definitely not an easy path.

Five trillion US dollars, which is close to the GDP value of the United States last year. This seems a bit scary! - Everyone calculated slightly, this seems unreliable, and Jiang Feng is a little bragging.

Jiang Feng shook his head with a smile and asked, "Have you ever calculated the GDP from 20 years ago?"

Ten years ago?!

This year was 2005, twenty years ago, 1995. According to the exchange rate at that time, it seemed that the GDP of the United States had just exceeded 7 trillion US dollars in a year. However, China only had 700 billion US dollars. As for the total global GDP, it was only 28 trillion US dollars.

In just ten years, the GDP value has nearly doubled. In this way, Jiang Feng's annual turnover will reach 10 trillion US dollars in 2015, which is equivalent to the current 5 trillion US dollars. In this case, that is not too high.

Jiangfeng's industrial revenue can reach 100 billion US dollars by "Jiangshi Electronics". In addition, Jiangfeng is also one of the world's largest mining giants, one of the largest pharmaceutical giants, and the development of Jiangfeng's major industrial chains. Ten years later, the turnover of ten trillion US dollars is not impossible.

If it can be achieved, then in ten years, the assets of my and others will inevitably increase by at least ten times, right?

Just as everyone was guessing, Jiang Feng spoke again: "There is a piece of information, everyone, this is Ms. Irina's assessment of all my industrial assets."

Everyone's hearts trembled. How much money does Jiang Feng have now? Although it is said that Jiang Feng's assets exceed 200 billion US dollars, there is no fixed number of them! At this moment, it can finally be revealed.

Everyone couldn't wait to click on the information that Jiang Feng sent to them through the computer.

"Warning, this will involve Jiang Feng's absolute confidentiality, so please keep it confidential. Thank you!" A dialog box popped up.

Everyone was nervous, and I'm afraid that this number would be even more terrifying. Otherwise, Jiang Feng wouldn't be so cautious. Everyone took a deep breath and opened the document.

"This is the number counted after five years with Jiang Feng and a full week of sleeplessness. Although there may be omissions, the number is absolutely true and reliable. In order to ensure that his personal assets are not exaggerated, I have adopted a conservative assessment. Of course, the data cannot be absolutely accurate, but it can be used for reference."

The beginning is a self-reported account by Ms. Irina, who was born in the world-renowned investment group Goldman Sachs and has been the president of Jiang's Group for five years. Obviously, she is declaring the origin of this data, its authenticity and accuracy.

When everyone saw this reference, they felt a little frustrated. The wealth of these super rich people is indeed troublesome to count. Because some of them are hidden wealth and will not be known to the outside world. After all, people are afraid of being famous and pigs are afraid of being strong. This is too famous and too rich, and it is not a good thing.

Therefore, the authenticity of the Hurun rankings and Forbes rankings is up to be discussed, at least not absolutely accurate. Generally speaking, they underestimate their personal wealth. And if they count their own wealth, it is still very easy.

But now, a financial expert who has been with him for five years can count Jiang Feng’s personal wealth. It is absolutely accurate to come to seven days and seven nights. Be good, how scary this is! How high is Jiang Feng’s personal wealth? It takes so many days to count.

Everyone hurriedly watched.

Jiang's Electronics, which owns many world-renowned electronic product brands such as Jiang's computers and Jiang's smartphones, is now the world's largest electronic product manufacturer. It is predicted that its market value is about US$100 billion. Jiang Feng holds 100% of the shares.

Seeing this number, although everyone knew it for a long time, they still exclaimed. "Jiangshi Electronics" has only been in three years of entrepreneurship, but it has become a company with a market value of 80 billion US dollars. This is really scary. This is really admirable!

Jiang's Investment Bank owns shares in Google, Microsoft, Hyundai, Apple and other companies. This can be accurately counted, and the final total value is about US$62.8 billion. Jiang Feng holds 100% of the shares.

Jiangshi Mining has the rights to mine mining in many African countries, Sanfoqi and many domestic mining rights. It is one of the world's four major mining giants. It is predicted that its market value is about US$40 billion. Jiangfeng holds 100% of its shares.

Jiang's Automobile owns many brands of cars such as Shenlong, Yanhuang, Huaxia, etc., and is predicted to have a market value of about US$10 billion. Jiang Feng also holds 100% of the shares.

Later, more than ten subsidiaries including Jiangshi Pharmaceuticals, Jiangshi Biotechnology, Jiangshi Real Estate, Jiangshi Ocean Transportation, Jiangshi Entertainment are much smaller than the previous four giants, but the total amount of them is not much, about US$40 billion.
Chapter completed!